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Find the right TV for you in just a few steps
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TV + Soundbar Bundles
Pair a soundbar for the ultimate TV experience with our recommended bundles
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Compare TVs
View the differences between our best-selling TVs
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Neo QLED 8K
Experience the power of Samsung AI TV
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Neo QLED 4K
Our most advanced 4K experience
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OLED
Pure blacks, bright whites and limitless contrast
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QLED 4K
Naturally bright with true-to-life colour
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Crystal UHD
The best-in-class, crystal clear choice
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The Frame
Your art gallery on TV
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The Serif
Unconditionally beautiful
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The Terrace
Outdoor QLED experience
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The Sero
Mobile entertainment, better on TV
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Projectors
Portable projectors to make any room your home theatre.
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TV Accessories
Wall Mounts and more
OLED TV
Experience the epitome of visual brilliance with Samsung’s best OLED TVs. Immerse yourself in a world of stunning contrast, vibrant colours, and unparalleled clarity, all delivered on a sleek and sophisticated OLED display. Whether you're watching your favourite movies, gaming with friends, or streaming the latest content, our OLED TVs elevate every viewing experience to new heights. Elevate your home entertainment setup with OLED TVs and indulge in a cinematic experience like no other.
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1. What does OLED stand for?OLED stands for Organic Light-Emitting Diode. OLED TVs use LEDs that produce their lights using organic particles.
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2. What is OLED TV technology?Rather than using a backlight, OLED TVs are able to individually control and light up every pixel that makes up the screen. Being able to swich each pixel on and off means they can produce deeper blacks and incredible contrast, for a more detailed picture in the darkest scenes.
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3. Which is the best OLED TV for me?Both the S90C and the S95C are excellent TVs, but upgrade to the S95C and you also get HDR OLED brightness, cinematic sound from 8 built in speakers, all packed into our Infinity One Design with One Connect Box to make it Samsung's thinnest TV as well.
Find the best TV for you in our TV buying guide. -
4. OLED vs QLED: Which is best for me?When choosing between Neo QLED and OLED TVs, it depends on your specific needs. Neo QLED TVs offer higher brightness levels, perfect for brighter rooms and daytime viewing. They also don't suffer from screen burn. On the other hand, OLED TVs produce pure blacks with limitless contrast, making them ideal for cinematic viewing in darker environments or at night. However, they can be susceptible to screen burn if an image is left on-screen for a long time.
You can learn more about the differences between OLED vs QLED vs LED in our guide.
*Quote from Techaeris applies to the S95D
Consumer credit offers referred to on this page are offered by Samsung Finance (powered by Glow), Paypal UK Ltd or Klarna. Subject to status, credit approval and terms and conditions. Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom, acts as credit broker and not lender, and is authorised and regulated by the FCA (FRN 727333). Glow Financial Services Limited, 71 Queen Victoria Street, London EC4V 4BE. Registered No. 09127663, authorised and regulated by the FCA (Reference No. 751308), acting as lender, under brand licence as Samsung Finance (powered by Glow) through Samsung Electronics (UK) Limited. PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH. Klarna Bank AB offers credit, which is authorised and regulated by the Swedish Financial Services Authority, with limited supervision by the Financial Conduct Authority and Prudential Regulation Authority in the UK. Registered office: Sveavägen 46, 111 34 Stockholm, Sweden. Corporation ID number: 556737-0431.
1. Only available at Samsung.com. Customers must apply the Trade Up discount via the product page, before checking out. Recycled products are non-returnable and have zero value. You will be required to fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, monitor or television and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a trade-in value for the recycled product. Find out more here https://www.samsung.com/uk/tv-and-home-appliances-trade-up/
Subject to status and credit check. 18+ UK only. Rate offered could be higher than the representative APR shown. Orders between £150 and £250 require a 20% deposit and 12 fixed monthly payments. Orders over £250 require a 10% deposit and up to 24 fixed monthly payments. Orders over £750, requires a 10% deposit and 36 fixed monthly payments at 14.9% APR representative.
Samsung Electronics (UK) Limited (Registered no: 03086621), registered at Samsung House, 2000 Hillswood Drive, Chertsey, Surrey KT16 0RS, United Kingdom, acts as credit broker and not lender, and is authorised and regulated by the FCA (FRN 727333). Glow Financial Services Limited, 71 Queen Victoria Street, London EC4V 4BE. Registered No. 09127663, authorised and regulated by the FCA (Reference No. 751308), acting as lender, under brand licence as Samsung Finance (powered by Glow) through Samsung Electronics (UK) Limited. Samsung Electronics (UK) Limited works with multiple lenders.