Does the Samsung The Frame TV burn out?

No, Samsung’s The Frame TV is designed to display your favourite photos and artwork for long periods of time, without the risk of the pixels burning out.

What is the point of a Frame TV?

Not only does The Frame TV seamlessly fit into its surrounding thanks to its slim design, The Frame TV is also designed to display art and photos when in stand by mode. Allowing you to turn your TV in a vocal piece of décor within your home.

What does the Samsung The Frame do?

The Frame TV is built with motion censored technology. Meaning the TV will display your chosen photography or artwork when you’re in the room and automatically turn itself off when you leave.

Can I use my Samsung TV as a photo frame?

Absolutely! In fact, The Frame TV comes with customisable bezels so you can personalise your TV based on your own style and preference. Shop The Frame customisable bezels here.

Why The Frame | Highlights | Art TV

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Your Art Gallery on TV

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The Frame displays a beautiful work of art.

The Frame is an art TV that does more than beautifully display what's on screen – it also lets you express yourself creatively, with so many choices for TV styling and artwork display.

What makes The Frame a masterpiece TV

Customisable Design

Style your TV with a coloured customisable bezel and other accessories.

*Customisable bezels each sold separately.

A woman stares at The Frame as it displays a painting of a young boy in a hat.

Art Store

Access over 3,000 works of art to display on your TV.

*Separate Art Store subscription and Samsung Account required to access full selection of artwork.
*Art pieces in the Art Store are subject to change without prior notice.

A woman stares at The Frame as it displays a painting of roses.

Matte Display

A glare-free* view of your art with a screen that reduces glare.

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

A woman watches The Frame as it displays the Girl with a Pearl Earring painting, which is surrounded by other art pieces.

Design

Reflects your style, fits your space

Designed like a slim picture frame, The Frame blends beautifully into your room. It can also connect wirelessly to your other devices with the Wireless One Connect — so it looks like a real picture frame on your wall, without the usual cords and cables*. For further harmony, you can add a customisable bezel in a colour that complements your space**.

Create your ideal TV in the virtual Design Studio

Design my own

The Frame displaying Bazille and Camille hangs in a white-toned living room. Buttons for Select theme, Select size, Customize your screen, Select bezel, Preview room and Reset are visible.

*TV requires a separate power cable connection. Operating distance can vary depending on the usage environment. Among The Frame lineup, only The Frame Pro released in 2025 is compatible with the Wireless One Connect. Please check product specifications and features before purchase.
**Customisable bezels each sold separately.

Art

Elevate your space with a beautiful work of art

Find stunning artwork to display from our 3,000+ piece collection in the Samsung Art Store*. Or discover new pieces through Art Store Streams — a curated selection of 30 artwork delivered to you every month for free**. From iconic masterpieces to modern designs, you're bound to discover works you love.

A vast collection of art awaits you in the Artwork Library

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Many famous paintings are displayed in several columns.

*Art Store subscription and Samsung Account connection required to access full selection of artwork. Art pieces in the Art Store are subject to change without prior notice.
**The number of complimentary artworks is subject to change without prior notice.

Picture Quality

Immersive TV viewing in Neo QLED quality

The Frame can do more than just beautifully display art. Equipped with a state-of-the-art Neo QLED display, it delivers brilliant visuals for your favorite entertainment, whether it's movies, sports, gaming or more*.

Looks so real, it feels like you're in a museum

Matte Display

Enjoy art like it's really meant to be seen, from rich colours to textured details. The Frame has a Matte Display that’s UL-certified to be Glare Free**, so the picture looks clear even in bright light. It’s also certified by PANTONE for faithful colour reproduction, so you can see diverse hues in all their original glory.

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*Only The Frame Pro features a Neo QLED display. The other models of The Frame feature a QLED display. Please check product specifications and features before purchase.
**Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.