Highlights

A close-up of various rotating rectangles transition to The Frame TV with the words "The Frame" appearing in the center. The camera zooms out to see a rectangle-inspired artwork hanging and rotating from the ceiling, with two The Frame TVs in the center of the artwork. The camera zooms in, and we see hangers snap on The Frame TV's customisable bezels in white then brown bezel for another The Frame TV. Please note this scene with the customisable bezel is a simulated image. After this scene, the hanger holding The Frame TV mounts it on the wall. A hand holding One Remote Control is briefly shown pressing the power button, turning off the TV and turning on Art Mode. The words "Art Mode, with over 1,200 pieces of art" appear on-screen, as a variety of masterpieces appear and scroll through until one is selected. Once the masterpiece is selected, the words "Customisable Frame of your choice" appear as the brown bezel is now replaced with beige. The camera zooms out to show how it fits in with the décor and continues to zoom out, the scene changing to The Frame TV placed on a Studio Stand with waves crashing down on-screen with the words "TV when it's on" appearing. As the camera continues to zoom out, The Frame TV turns off and switches to a famous artwork with the words "Art when it's off" appearing. The video ends with a close-up of four corners of four The Frame TVs in brown, black, beige and white bezels as they move along a wall with the words "The Frame" appearing. The final scene is all black with the Samsung logo in white. Please note the Customisable Frames and Studio Stand are sold separately and available colours may vary by region. The Studio Stand is only compatible with certain TV sizes. Remote controls will also vary by region. Please check Samsung's official website for more information.
* Wires not shown and colour bezels sold separately.
Love TV? Love art? The Frame does both. This spectacular TV truly complements your living space, bringing entertainment, and fine art into your home. Thanks to QLED 4K technology, you can experience the brilliance of watching everything in lifelike colour and incredible detail, just as the creator intended. And when you’re not watching TV, the screen is a blank canvas to display a gallery of artwork or your favourite photos. Better still, with no distracting cables, nothing will get in the way of your striking view.”

Why is it called The Frame?

Frame Design

We designed The Frame to be a TV that looks like an elegant picture frame. Because the simplest ideas are often the most beautiful.

Close-up of three The Frame TV corners mounted on the wall like picture frames. Each are fitted with a customisable bezel in colours black, brown and beige.

Art Mode

What makes The Frame special?

When the TV is off, turn it into a showcase of stunning art or a gallery of your photographs.*

* Requires subscription fee of £3.99 per month. Auto Curation based on Art Store usage preference data.
The Frame TV mounted on the wall with colourful abstract artwork on-screen, showing how Art Mode turns your home into a gallery.

QLED Technology
and Smart TV

Whatever you’re watching, it’s all spectacular in stunning QLED 4K quality with over a billion cinematic colours.

We enrich your viewing experience with QLED technology — in ways you never thought possible.

The Frame TV placed on a stand displaying a scene with 100% colour volume and high resolution powered by QLED technology for an optimal viewing experience. In the corner text shows the Smart TV is powered by TIZEN.
With The Frame TV in the centre of an art gallery, the space transforms into a living room. On the wall, The Frame TV shows pieces to choose from in Art Mode with Art Mode written in the corner. Zooming in to see Art Mode up close, the camera then zooms back out to show floral artwork on-screen with flowers growing around The Frame TV in the living room. It zooms out further to see a coastal artwork on The Frame TV surrounded by a coastal-themed living room. Continuing to zoom out, a jungle artwork is seen on The Frame TV as trees grow through the living room. This shows the ways artwork can be customised and placed to blend perfectly with the space and enhance the décor. A hand presses one button and the screen changes to TV Mode, with a collection of streaming services and show options on-screen. Then as a hand turns off The Frame TV, it goes back to Art Mode as the camera zooms out to show the floral artwork on-screen once more in the living room. The screen goes black and in white text shows The Frame TV's slogan, "TV when it's on, art when it's off." The final scene shows the black screen and white Samsung logo. Please note the images are simulated and used for illustration purposes only. The Frame TV's Art Mode specifications and GUI may vary by model or region.
The art gallery is filled with visitors. Suddenly, paintings in different places of the gallery disappears leaving the frames empty. The security guard, students, docent, art conservators, and all the people looking at paintings are startled at the missing painting. A guy is sitting on his sofa and browsing through fine art paintings on The Frame. The below subtitle reads: Enjoy more than 1,000 pieces of art through a paid subscription service. Each Customisable Frame is sold separately. All images and user interfaces seen here are dramatisations for the purposes of demonstration. HBO NOW is only available in the US and a subscription required. The world’s finest artworks instantly available in stunning detail with QLED technology. Scene pans to an angled view of The Frame hanging on a living room wall to show an example of how it's a TV when on and an art piece when off.
Step-by-step instructions show you how to display photos in The Frame TV's Art Mode. Start SmartThings App and select Photos, then choose the photos from your smartphone. Select Matte Layout and Colour on the app and choose from various options. Then select Photos on The Frame to display the photo on the TV screen.
* Electricity consumption occurs in Art Mode.

Consumer Review

"...the Art Mode and fine picture quality makes this unique addition to our home."

55" Class The Frame QLED Smart 4K UHD TV (2019), UK, samsung.com

A headshot of a consumer giving his opinion on the 2020 The Frame TV.
* The images are for illustrative purposes only and are intended to provide better understanding.

How The Frame changes your space

* Bezel sold separately.
** Requires subscription fee of £3.99 per month. Auto Curation based on Art Store usage preference data.

Claim up to £500 cashback when you buy a selected 2020 TV*

Staying in just got a little easier
Claim up to £500 cashback when you buy a selected 2020 TV

Different sizes for different inspirations

Art takes on a whole new character when it's bigger or smaller, so we offer The Frame at sizes from epic to intimate and everything in between.

The Frame TV, 75-inch model

The Frame 75" (2020)

75LS03T
The Frame TV, 65-inch model

The Frame 65" (2020)

65LS03T
The Frame TV, 55-inch model

The Frame 55" (2020)

55LS03T
The Frame TV, 50-inch model

The Frame 50" (2020)

50LS03T
The Frame TV, 43-inch model

The Frame 43" (2020)

43LS03T

The Frame 32" dresses up your room, big or small

A new Samsung The Frame TV release, the 32-inch The Frame fits perfectly even in small spaces.

Ways to make a beautiful gallery

Samsung The Frame TV makes any space, from your living room to your office, look like a gallery because it goes well with any interior.
* Wires not shown.

Frame Design

How did The Frame gets its name?

Discover how The Frame is more than just a TV.

The Frame TV seen at an angle, highlighting the frame-look design and customisable bezels available in various colours that you can match with your mood.

Better Together

Studio Stand

Studio Stand

VG-SEST11K/XC
Three different colour bezels

Customisable Bezel

One Invisible Connection unplugged

One Near-Invisible Cable

A set of soundbars

Soundbar