The Frame

FIND YOUR FRAME
The Frame is displaying Mona Lisa on its screen. The Frame is displaying Mona Lisa on its screen.
The Frame is displaying Mona Lisa on its screen. The Frame is displaying Mona Lisa on its screen.

Discover the award winning Frame TV

“The Frame Classy is an artistically designed display that adds an elegant touch to any space with real metal frame selections. It provides a superior viewing experience on its cinematic QLED quality when the TV is on and transforms into an artwork when it is off”

Design Award 2023 logo. Design Award 2023 logo.

“The picture performance impresses, it is well covered for gaming, and the design is exceedingly simple, especially with its matte screen that reduces the impact of reflections.”

Trusted Reviews Trusted Reviews
The frame TV 2023 The frame TV 2023

TV when it's on.
Art when it's off.

Art Mode

When you're not watching TV, The Frame transforms into a blank canvas to display a gallery of over 1,600 iconic works of art from world-renowned institutions* – or your very own photography.

Learn more about The Frame’s Art Mode

* Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.

A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.
A list of art galleries and museums around the world are listed. A list of art galleries and museums around the world are listed.

Masterpieces brought to life
on a glare-free canvas

2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34. 2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34.
2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34. 2 versions of the same artwork are shown - one in conventional display that has light reflections, and the other in Matte Display. The Glare Free logo is shown that says Reflection Glare UGR<10, Discomfort Glare UGR<22, Disability Glare UGR<34.

Matte Display

Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking Matte Display absorbs glare  – so even in bright light, you’ll be watching the drama, not yourself.

Learn more about The Frame’s QLED Tech

*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

Style it your way

Bezels of various colors are being snapped into The Frame to show that they are interchangeable. Bezels of various colors are being snapped into The Frame to show that they are interchangeable.
Bezels of various colors are being snapped into The Frame to show that they are interchangeable. Bezels of various colors are being snapped into The Frame to show that they are interchangeable.

Customisable Bezels*

Make your own Frame. Choose from over 40 interchangeable bezel styles to customise your TV to suit your taste, space or simply the artwork on display*.

Learn more about The Frame’s Design
  • *Customisable bezels each sold separately, available at theframebezel.com.
  • **Bezel availability may vary by screen size.
Modern-styled bezels in white, brown, beige and dark brown are on display. Bevelled frames are also on display in white and brick red. Modern-styled bezels in white, brown, beige and dark brown are on display. Bevelled frames are also on display in white and brick red.

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Reimagine your
everyday space

Blend in, or stand out?
The choice is yours with The Frame.

The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*. The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*.
The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*. The Frame is mounted on a wall via Slim Fit Wall Mount which is included in purchase of The Frame. The Frame on an Auto Rotating Stand rotates from portrait to landscape mode*.
  • *Auto Rotating Stand sold separately and compatible with 43” to 65” The Frame.
  • **Customisable bezels each sold separately.
The Frame is hanging on a wall via an Auto Rotating Wall Mount rotating from landscape mode to portrait mode*. And The Frame is mounted on a Studio Stand*. The Frame is hanging on a wall via an Auto Rotating Wall Mount rotating from landscape mode to portrait mode*. And The Frame is mounted on a Studio Stand*.
The Frame is hanging on a wall via an Auto Rotating Wall Mount rotating from landscape mode to portrait mode*. And The Frame is mounted on a Studio Stand*. The Frame is hanging on a wall via an Auto Rotating Wall Mount rotating from landscape mode to portrait mode*. And The Frame is mounted on a Studio Stand*.

Discover the ideal size for your home

The Frame 85"
(2023)

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The Frame 85" (2023) The Frame 85" (2023)

The Frame 75"
(2023)

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The Frame 75" (2023) The Frame 75" (2023)

The Frame 65"
(2023)

SEE THE DETAILS
The Frame 65" (2023) The Frame 65" (2023)

The Frame 55"
(2023)

SEE THE DETAILS
The Frame 55" (2023) The Frame 55" (2023)

The Frame 50"
(2023)

SEE THE DETAILS
The Frame 50" (2023) The Frame 50" (2023)

The Frame 43"
(2023)

SEE THE DETAILS
The Frame 43" (2023) The Frame 43" (2023)

The Frame 32"
(2023)

SEE THE DETAILS
The Frame 32" (2023) The Frame 32" (2023)
DESIGN
ART
QLED TECH.
ACCESSORIES
NEXT Design

  • Does the Samsung The Frame TV burn out?

    No, Samsung’s The Frame TV is designed to display your favourite photos and artwork for long periods of time, without the risk of the pixels burning out.

  • Not only does The Frame TV seamlessly fit into its surrounding thanks to its slim design, The Frame TV is also designed to display art and photos when in stand by mode. Allowing you to turn your TV in a vocal piece of décor within your home.

  • The Frame TV is built with motion censored technology. Meaning the TV will display your chosen photography or artwork when you’re in the room and automatically turn itself off when you leave.

  • Absolutely! In fact, The Frame TV comes with customisable bezels so you can personalise your TV based on your own style and preference. Shop The Frame customisable bezels here.
  • * Customisable frame bezel and other accessories sold separately.
  • * Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
  • * Actual products including remote control may differ from image shown. Please see our product gallery.
  • * Samsung Account required to access our network-based smart services and apps. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI

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