Claim up to £400 cashback1

when you buy a 2021 The Frame

 The Frame TV hangs on a wall along with other picture frames, highlighting how the new frame design blends with other picture frames.
Turn on The Frame, and enjoy the kind of brilliant display you'd expect from a QLED 4K TV. Or turn it off and into a showcase of your favourite artworks. Its refined design makes it a masterpiece in its own right. With more styles, artworks, photos and colour options than ever, this spectacular TV can be endlessly transformed. It's a blank canvas to reflect what you love, inspiring you to change your everyday space whenever the mood strikes.

Discover how The Frame gives you more ways to make the TV experience your very own.

Are you into design?

The Frame is the perfect
finishing touch to elevate any room in your home.

The design of The Frame TV which hangs on a wall along with another picture frame is highlighted with a simple line graphic at the corner of the TV. The design of The Frame TV which hangs on a wall along with another picture frame is highlighted with a simple line graphic at the corner of the TV.

Do you love art?

The Frame transforms into
your very own gallery of iconic masterpieces.

* Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
Various simulated screens of artwork from The Frame's Art Mode are shown from a semi-side view, stacked one in front of the other. Various simulated screens of artwork from The Frame's Art Mode are shown from a semi-side view, stacked one in front of the other.

Want a TV that works smarter,
so you don’t have to?

Upgrade your work from home set-up with The Frame.
Your TV makes it easy to do more — all from the comfort of your home.

* Use of Smart TV requires internet connection.
* A valid Samsung account may be required to access some or all of Smart TV services.
* Additional PC or mobile devices may be required.
In front of a Smart TV, which is showing the Samsung DeX interface with various open apps including a spreadsheet which is titled "Total modern art sales at auction in NYC from 2011-2020", a pair of hands types on a keyboard. In front of a Smart TV, which is showing the Samsung DeX interface with various open apps including a spreadsheet which is titled "Total modern art sales at auction in NYC from 2011-2020", a pair of hands types on a keyboard.

Looking for the best
in picture and
sound quality?

The Frame doesn't just deliver in the style stakes. Thanks to ground-breaking QLED display and sound technologies, it'll turn everything you watch into an epic entertainment experience too.

Simulated 3D color spectrum of various colors and shades is on The Frame's screen and is reflecting line-drawn audio waves beneath the screen. Simulated 3D color spectrum of various colors and shades is on The Frame's screen and is reflecting line-drawn audio waves beneath the screen.

Want more options to
reinvent your home?

Reimagine how you use your everday space with The Frame's range of functional add-ons.

* Suburban(2016), By Philip Böni
* Still life with Head-shaped Vase And Japanese woodcut, By Paul Gauguin
* Some TV accessory options may not be available from launch.
* Customisable bezels, Studio Stand and other accessories sold separately
My Shelf accessory shows artwork on The Frame's screen, while the Studio Stand-mounted The Frame displays artwork. My Shelf accessory shows artwork on The Frame's screen, while the Studio Stand-mounted The Frame displays artwork.
“The TV is this beautiful piece of technology; dare I say it, a work of art.”

65" The Frame Art Mode QLED 4K HDR Smart TV (2020), Samsung.com

* The images are for illustrative purposes only and are intended to provide better understanding.
A man is smiling. A man is smiling.
The Frame TV is shown in various home interior with different works of art shown on their screen. The Frame TV is shown in various home interior with different works of art shown on their screen.

* Water Lilies, By Claude Monet
* Painting for Mary(2015), By Sandy dooley
* Botanical #1 (2019), By Christine Flynn

Discover the ideal size for any room in your home

Where else but Samsung.com

24/7 order tracking

24/7 order tracking

Free delivery to UK mainland

Free delivery to UK mainland

Free 28-day returns

Free 28-day returns

Finance options available

Finance options available

Claim up to £400 cashback1

when you buy a 2021 The Frame

When you pre-order a Neo QLED When you pre-order a Neo QLED

Buying Guide

Buying Guide

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Take a look at our top tips.

Buying Guide Buying Guide

Chat live with our friendly Samsung People to find the right TV for you

Chat live with our friendly Samsung People to find the right TV for you

Check out their product demos now, from the comfort of your own home.

Chat live with our friendly Samsung People to find the right TV for you Chat live with our friendly Samsung People to find the right TV for you

* Customisable bezels, Studio Stand and other accessories sold separately.

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.

* Actual products including remote control may differ from image shown. Please see our product gallery.

1. Participating retailers only. Purchase between 03.03.21 – 04.05.21. Claim within 60 days of purchase. To claim, and for full Ts&Cs, see https://www.samsung.com/uk/offer/2021-neo-qled-tv-cashback-deal/ . Offer available on selected Lifestyle TV models.