TV when it's on.
Art when it's off.
When you're not watching TV, The Frame transforms into a blank canvas to display a gallery of over 1,600 iconic works of art from world-renowned institutions* – or your very own photography.
* Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice.
Masterpieces brought to life
on a glare-free canvas
Watching a midnight drama or a dramatic artwork? Luckily, The Frame’s ground-breaking Matte Display absorbs glare – so even in bright light, you’ll be watching the drama, not yourself.
*Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.
Style it your way
Make your own Frame. Choose from over 40 interchangeable bezel styles to customise your TV to suit your taste, space or simply the artwork on display*.
- *Customisable bezels each sold separately, available at theframebezel.com.
- **Bezel availability may vary by screen size.
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Discover the ideal size for your home
The Frame 85"
The Frame 75"
The Frame 65"
The Frame 55"
The Frame 50"
The Frame 43"
The Frame 32"
No, Samsung’s The Frame TV is designed to display your favourite photos and artwork for long periods of time, without the risk of the pixels burning out.
Not only does The Frame TV seamlessly fit into its surrounding thanks to its slim design, The Frame TV is also designed to display art and photos when in stand by mode. Allowing you to turn your TV in a vocal piece of décor within your home.
The Frame TV is built with motion censored technology. Meaning the TV will display your chosen photography or artwork when you’re in the room and automatically turn itself off when you leave.
Absolutely! In fact, The Frame TV comes with customisable bezels so you can personalise your TV based on your own style and preference. Shop The Frame customisable bezels here.