Reflects
your taste,
reinvents your space

A wall-mounted The Frame is hanging next to other picture frames and showing a piece of artwork titled "Still Life #1 (Desert Oasis) Requiem (2018) By Dean West". A wall-mounted The Frame is hanging next to other picture frames and showing a piece of artwork titled "Still Life #1 (Desert Oasis) Requiem (2018) By Dean West".
Slimmer than ever, The Frame is a gorgeous TV that can be endlessly transformed. A blank canvas to express your creativity in your home, inspiring you to reinvent your space in ways that are unique to you — just as your home is unique to you.

Take a closer look at The Frame's new design innovations

It all starts with a slimmer, streamlined design that blends right in

Modern Frame Design

The Frame is possibly the only TV you'll want to watch even when it's off. Slimmer than ever, every inch of this elegantly minimal TV has been thoughtfully redesigned to blend beautifully with your home. Because it looks and hangs like a real picture frame, The Frame was crafted to inspire, and enhance, any living space.

*Not featured with 32" The Frame.

Slim profile of The Frame is highlighted with the Samsung logo visible on the side of the TV.

More colours and styles to choose from

The Frame brings extra bezel colours and designs for you to find the perfect match for your mood, taste and space. So go ahead, style it your way — the choice is yours.*

*Customisable bezels each sold separately. *Some colours may not be available from launch.

Closeup of TV corner highlights Brick Red color of the Customizable Frame.

*Customisable bezels each sold separately. *Some colours may not be available from launch.

New Styles

Comparison of bezel types show the corner of one TV, highlighted with a magnification, showing Modern Design bezel style while the corner of another TV, highlighted with a magnification, shows the Beveled bezel style. Comparison of bezel types show the corner of one TV, highlighted with a magnification, showing Modern Design bezel style while the corner of another TV, highlighted with a magnification, shows the Beveled bezel style.

Modern

It’s never been easier to swap bezels whenever you fancy a change. All it takes is a snap to switch things up. Magnets make it simple to attach and detach for a different style*.

*Customisable bezels each sold separately.
*Availability of bezel styles and colours may vary depending on TV size. Modern type is compatible with 43"" to 75"" 2021 Frame TVs, whilst Bevelled type is compatible with 55” and 65” only.
*Some bezel colours and styles may not be available from launch.

Bevelled

The new Bevelled bezel design has been crafted in a delicately angled shape. Choose between modern White or unique Brick Red to make your Frame blend in or stand out.*

Style The Frame TV your way

Over 40 different coloured bezels to choose from at theframebezel.com – now half price*

*Customisable bezels each sold separately. *Availability of bezel styles and colours may vary depending on TV size. Some bezel colours and styles may not be available from launch.

The Frame's new styles and colors of customizable bezels are leaning against a wall. The Frame's new styles and colors of customizable bezels are leaning against a wall.

Keep your style and view on point with simple in-box solutions

Slim Fit Wall-Mount

Love the minimalist look? It's easy to mount The Frame flush against the wall using the Slim Fit TV Wall-Mount. Hang it like a real picture frame, then let it blend beautifully with your home.

From the side view of the Frame TV which is hanging on a white wall, the Slim Fit Wall Mount wall brackets can be seen holding the TV.

One
Connect Box

Keep your space neat and tidy. Plug in all your multimedia devices into the One Connect Box, and keep them hidden in a cupboard or cabinet that's up to 5 metres away. So, wherever you place your TV, nothing will disturb your view.

One Connect Box sits on a flat surface with a magnification call-out highlighting the rear connection ports at the back of the device. One Connect Box sits on a flat surface with a magnification call-out highlighting the rear connection ports at the back of the device.

One
Near-Invisible Cable

Get a clear view of what's on The Frame without messy cables getting in the way. With a One Near-Invisible Cable for all your connections, you won’t have a spaghetti of wires cluttering up your home. And with an optional 15-metre cable that works with any space, there's really no need to worry about cable management.*

*5m-long One Near-Invisible Cable included in-box with 43""+ The Frame. Optional 15m-long cable sold separately.
*Not compatible with 32"" The Frame. 2.5m-long/0.5cm-wide Grey Cable and Mini One Connect Box included with 32"". Separate tuner cable required.

One Invisible Connection cable is running down a white wall highlighting the see-through design of the cable. One Invisible Connection cable is running down a white wall highlighting the see-through design of the cable.
The Frame hangs on the wall of an interior living space with One Invisible Cable running down from the bottom of the TV and connecting to the One Connect Box which is located on the other side of the room on top of a day table and highlighted with magnification call out graphic. The Frame hangs on the wall of an interior living space with One Invisible Cable running down from the bottom of the TV and connecting to the One Connect Box which is located on the other side of the room on top of a day table and highlighted with magnification call out graphic.

* Jack Port design may vary by region.
* Actual distance to the wall is measured from back of the TV and may differ based on installation and wall type.
* Design of Slim Fit Wall-Mount and One Connect Box may be different according to the size of TV.
* 43""+ The Frame comes with 5m-long One Near-Invisble Cable. 15m One Near-Invisble Cable sold separately.
* 32"" Frame comes with 2.5m-long Grey Cable and Mini One Connect Box.

Flexible design that fits your space

Height Adjustable Stand

The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.

* Compatible with 55"/65"/75" The Frame models. When Height Adjustable Stand is fully extended, there is enough room to fit Samsung S Series Soundbar.
* When S Series Soundbar is placed under The Frame, the sound bar slightly touches the bottom side of The Frame's bottom-side bezel.

Closeup of Height Adjustable Stand-mounted The Frame which is sitting on top of a brown TV entertainment center. Closeup of Height Adjustable Stand-mounted The Frame which is sitting on top of a brown TV entertainment center.
The Frame TV is shown in various home interiors with different works of art shown on their screen. The Frame TV is shown in various home interiors with different works of art shown on their screen.

* Moulin Rouge, La Goulue, poster for the Dance Hall Le Moulin Rouge(1891), By Henri de Toulouse-Lautrec
* Still Life #1 (Desert Oasis) Requiem(2018), By Dean West
* Golden Gate Bridge Left (2015), By Jorey Hurley
* Suburban(2016), By Philip Böni
* Geneviève(2019, By Petros Koublis

Unbox everything you need to get the modern minimalist look

What’s in the box

From the moment you unbox The Frame, you'll have everything required to transform your everyday living space — including the Slim Fit TV Wall-Mount, One Near-Invisible Cable and One Connect Box.*

The in-box items of The Frame are laid out individually next to The Frame which is showing bridge and water artwork. The in-box items of The Frame are laid out individually next to The Frame which is showing bridge and water artwork.

1. The Frame TV
2. Slim Fit Wall-Mount
3. One Near-Invisible Cable (5m)*
4. One Remote Control
5. Height Adjustable Stand*
6. One Connect Box*

*Available with 43""+ 2021 The Frame TVs.
*32"" The Frame comes with Mini One Connect Box, 2.5m-long Grey Cable and Multi-Position Stand.

Innovative design, right down to its packaging

Eco Package

The Frame's eco-friendly packaging box is made from corrugated cardboard which allows it to be recycled easier. Use the simple dot matrix pattern on each box side along with a set of easy-to-follow cutting and assembly instructions and turn The Frame's box into various creative upcycled pieces, such as small end tables or houses for pets.

The Frame's packaging box is turned into a piece of indoor furniture which is storing shoes and displaying various indoor decorative pieces. The Frame's packaging box is turned into a piece of indoor furniture which is storing shoes and displaying various indoor decorative pieces.

Discover the ideal size for any room in your home

Add-ons that add
new possibilities
to your spaces

Studio Stand is on a blue square, My Shelf is holding TV displaying mountain artwork on an orange square and Customizable Frame bezels of different colors and styles are laid over a beige color square. Studio Stand is on a blue square, My Shelf is holding TV displaying mountain artwork on an orange square and Customizable Frame bezels of different colors and styles are laid over a beige color square.

Discover a TV for every lifestyle

The Frame is shown installed on the wall and displays artwork. The Outdoor TV is shown installed on the same wall and displays an American football image. The Serif TV is installed on a stand and displays a green image. The Sero TV is in portrait mode and showing a picture of a social media content feed. The Premiere is sitting on a white indoor decor piece in the middle of the TVs. The Frame is shown installed on the wall and displays artwork. The Outdoor TV is shown installed on the same wall and displays an American football image. The Serif TV is installed on a stand and displays a green image. The Sero TV is in portrait mode and showing a picture of a social media content feed. The Premiere is sitting on a white indoor decor piece in the middle of the TVs.

* Customisable bezels, Studio Stand and other accessories sold separately.

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.

* Actual products including remote control may differ from image shown. Please see our product gallery.

* Purchase by 23/11/2021. Savings based on regular Samsung.com price. While stocks last. T&Cs apply