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Welcome to your home stadium.
Punch your ticket to a VIP viewing experience, and feel like you're sitting in the front row.
Samsung's Super Big TVs
AI technology geared for live sports
Sports content
Watch it on a Samsung
Experience the emotion
Match the excitement of the biggest games with our biggest TVs
Samsung's Super Big TVs
Big cup moments hit bolder and better on a Samsung AI TV. With a super-sized screen designed for immersion, you can see world cup winners and match-making plays in vibrant, larger-than-life detail.
Whatever the sport, Samsung's AI processor covers all your bases
AI Processor
Meet the heavy hitter that makes your TV a world-class winner. Samsung's revolutionary AI processor analyses the type of content being played, then optimises picture and sound to match. From baseball and volleyball to track and field, experience the peak performance of every game and sport.
- *8K/4K AI upscaling may not apply to PC connection and Game Mode.
- *AI processor applies to QN900D (NQ8 AI Gen3), QN800D (NQ8 AI Gen2), QN95D, QN90D, QN87D, QN85D, S95D, S90D, S85D, Q80D (NQ4 AI Gen2), QN90F (NQ4 AI Gen3), S95H, S99H (NQ4 AI Gen3), and R95H (Micro RGB AI Engine Pro).
Picture Quality
Clear up the decisive moment of every clash
8K/4K AI Upscaling
From live broadcasts to YouTube classics, our powerful AI processors elevate your content to lifelike 4K or 8K quality, whatever the source. Watch all of your favourite sports in ultra-high resolution and catch crucial details.
- *8K/4K AI upscaling may not apply to PC connection and Game Mode.
- *NQ8 AI Gen3 Processor applies only to the QN900D model.
Keep your eyes on the fast ball
AI Motion Enhancer Pro
Follow the fast-paced action with incredible clarity. AI recognises text and fast-moving objects on screen and smoothes out the motion so you can clearly see what's happening – from exciting start to heart-pounding finish.
*AI Motion Enhancer Pro applicable to QN900D, QN90F, R95H, S95H, S99H. AI Motion Enhancer applicable to QN800D. Not applicable to PC connection and Game Mode.
Watch the competition spring to life on the big screen
Supersize Picture Enhancer
Samsung provides breathtaking immersion and true-to-life details even on a bigger screen. Our Super Big TVs use AI technology specifically designed to optimise picture quality for larger screen sizes – resulting in immersive picture quality on your large screen.
*Applicable to 98" models. Processor varies by model, see product description pages.
Sound Quality
3D surround sound that puts you in with the players
Dolby Atmos® & Object Tracking Sound
Hear the game unfold around you. Object Tracking Sound and Dolby Atmos technologies* work together to create multi-directional sound that follows the action on screen. Hear the end-to-end action or the crowd cheer all around you.
*Dolby Atmos applies to Q80D TV models and above. Object tracking sound technology varies by model.
Follow every chant and cheer
Active Voice Amplifier Pro
Catch every word and shout coming from the screen, no matter what's going on around you. Our AI technology detects the noise levels in your room and adjusts the voice audio accordingly, so you can hear in-game cheers, chants and coverage with championship clarity.
- *Applicable to Q70D and above.
- *This feature can be activated in the TV Menu > Intelligent Mode > Active Voice Amplifier Pro. The default setting is Off.
Experience
A winning lineup of sports channels and apps
Samsung Tizen OS
With Samsung Tizen OS and Samsung TV Plus, you can access the best of sports to watch on your Smart TV. Get right into the game with live matches on FIFA+ or serve up The Tennis Channel and so much more. With TV Plus, no need to set up a separate device, get all the entertainment you want, always for free.
*Samsung account required to access our network-based smart services and apps. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Agreement to Smart Hub Terms and Conditions and Privacy Policy are required before use. Some content and services require registration and subscription.
See it all at once on the big screen
Multi View
Play your mobile content alongside the TV, all at once, on the same screen. Handy if you want to catch multiple big games at once, or keep an eye on the real-time stats.
*Requires Samsung account. Multi View for mobile is available on Android 4.2 version or higher and for iOS devices, AirPlay is supported on iOS 12.3 or later with Q70D TV models and above.
*Requires Samsung account. Multi View for mobile is available on Android 4.2 version or higher and for iOS devices, AirPlay is supported on iOS 12.3 or later with Q70D TV models and above.
Upscale live sports to glorious new heights
With Samsung's AI-powered Super Big TVs
OLED S95H 4K Samsung Vision AI Smart TV
Bright, bold and brilliantly controlled
OLED S99H 4K Samsung Vision AI Smart TV
Follow every pass. Catch every goal
Micro RGB R95H 4K Samsung Vision AI Smart TV
Greatness comes in small things
Never miss a moment of big league action with Samsung TVs made for sport
*Source – Omdia, For general information only; not an endorsement/certification/recommendation; no liability for reliance.
*Samsung Electronics (UK) Limited. UK (incl. CI & IOM) residents aged 18+. Purchase from Samsung.com/UK by 16.06.26 to claim cashback. Claim from Samsung within 30–60 days. T&Cs: https://samsungoffers.claims/20yearsUK
*Availability of the features introduced on this page may vary depending on the model.
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Do I need a 120Hz TV for sports?For watching sport, a higher refresh rate makes a real difference. A 120Hz TV displays twice as many frames per second as a 60Hz model, which means fast-moving action - a ball in flight, a player sprinting - appears much smoother and sharper. Samsung's range of sports TVs starts at 120Hz, with flagship models reaching up to 165Hz, so you never miss a moment of the action.
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Is a 60Hz TV good for watching sports?A 60Hz TV can display sport, but you may notice motion blur during fast-paced action. For the best sports viewing experience, a TV with at least 120Hz is recommended - it handles rapid movement more cleanly, keeping the picture sharp whether you're watching football, tennis or motorsport.
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What type of TV is best for sports?The best TV for sports combines a high refresh rate, excellent motion handling and bright, accurate picture quality. Samsung's Neo QLED and Micro RGB TVs are particularly well suited - they feature AI Motion Enhancer Pro to sharpen fast-moving content, high peak brightness for daytime viewing, and Samsung Vision AI which automatically optimises picture and sound for sport.
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Is 4K good for watching sports?Yes - 4K resolution delivers four times the detail of Full HD, so stadium textures, player faces and on-screen graphics all appear noticeably crisper. Combined with Samsung's AI upscaling, even broadcast content that isn't natively 4K is enhanced in real time for a sharper picture.
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Is 8K worth it for sports?Samsung's 8K TVs offer the highest resolution available, which becomes most noticeable on larger screen sizes of 75 inches and above. While most live sports broadcasts are currently in HD or 4K, Samsung's 8K AI upscaling intelligently enhances the picture to near-8K quality in real time - so you get a future-ready TV that makes today's content look as good as possible.
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What refresh rate is best for sports?The higher the refresh rate, the smoother fast action appears on screen. For sports viewing, 120Hz is the recommended minimum, while 144Hz or 165Hz - available on Samsung's premium Neo QLED and Micro RGB models - delivers the smoothest experience for high-speed sports like motorsport, tennis and football.
