QLED tech. & Smart

QLED technology, a new way of viewing

QLED technology enables The Frame TV to have superior picture quality and display bold, vivid picture. In the corner text shows the Smart TV is powered by TIZEN.
* Wires not shown.
Turn on The Frame and enjoy the kind of brilliant display you’d expect from a QLED 4K Samsung TV. Being wowed by a wildlife documentary or watching the latest instalment of your favourite TV show, everything looks amazingly detailed. You’ll also experience over a billion cinematic colours that will look incredible for years to come.

Explore the world of QLED

Colour Volume 100% by Quantum Dot

We want you to enjoy colour the way it's meant to be seen. Enjoy famous works as seen in a gallery and see movies come to life in every scene with true-to-life 100% colour volume and the bold contrast of Dual LED. No matter the angle, you get incredible detail and texture.*

*Measured to DCI-P3 standard, certified by VDE.
*Dual LED not available with 32".
This art TV's beautiful frame also has QLED technology. The camera zooms in to show the vivid colour of 100% color volume and deep contrast. In the corner is VDE certification showing that it has been tested to colour volume 100% according to DCI-P3.

Looks its best at any moment

Adaptive Picture

We made sure The Frame reads the room, automatically sensing and adjusting the screen's lighting and contrast based on surrounding light so you can enjoy your content at its best. Whether watching videos as the sun shines through the window or enjoying a movie marathon in the dark, you get a view you'll love.*

*Adaptive Picture powered by Quantum Processor 4K not available with 32".
The Frame TV adapts to surrounding light, with the screen bright in a well-lit living room and dimming as the curtains shut.

Technology designed to keep your focus on The Frame. So you won't miss a minute of the action.

Don't miss out on the conversation

Active Voice Amplifier (AVA)

When you're watching a show full of great one-liners, you don't need to worry about missing a thing. The Frame senses surrounding sound in real time to adjust volume and clarity, so even through the noise you can hear the voices — and the fun.*

As a family watches The Frame TV in their living room, a soundwave is seen changing shape to show the TV is adjusting the sound of voices to be heard clearly.
*AVA powered by Quantum Processor 4K not available with 32".

Experience more at once

Multi View

Want to catch up on last week's episode while fitting in a workout? No need to stop watching one for the other. Set up two streams on the screen so you can watch or even listen to both at once, and adjust the size to help you focus. The Frame gives you freedom to watch it all your way.*

*Compatible smartphone required. Not available with 32".
Samsung The Frame in multi view mode, allowing a woman to simultaneously watch a TV show and follow along with a yoga video.

The Frame bridges the gap between screens and changes your mobile view.

Enjoy what's on your mobile on The Frame

Mobile Mirroring

With the SmartThings app, seamlessly mirror and play your favourite videos, music, and photos on The Frame's big beautiful screen. And with AirPlay 2 built-in*, you can effortlessly stream, share and mirror right from your favourite Apple device.

*AirPlay 2 functionality may not available at launch with 32".
Father and daughter watch a cooking video on The Frame that mirrors the phone screen by connecting the phone to the TV.
*AirPlay 2 functionality is available on all 2020 and later 8K/4K Samsung Smart TVs.
*Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
*AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
*This service only works when TV and mobile are on.

Just talk. The Frame does the rest


Simply talk to The Frame with built-in voice assistants. Change channels or adjust the volume by saying the word, and talk to Samsung's Bixby to discover new shows and a new viewing experience. When you talk, The Frame listens.

*This service scenario are subject to change without notice.
*Voice command functionality works through the remote control.

Everything you need is in your hands

One Remote Control / SmartThings App / Smart Hub

Life is easy when you have One Remote Control in your hands, SmartThings App on your mobile, and Smart Hub on-screen. Control all of your connected devices with One Remote Control or SmartThings App, and easily search for movies, TV shows, and browse the web with Smart Hub.

*Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.
**Some Smart TV apps may not support 32" Vertical Mode.
One Remote Control seen controlling The Frame. SmartThings is shown on a phone screen displaying artworks from the Art Store and Smart Hub is displayed on The Frame showing both art and other content to enjoy.
* Must download and install the SmartThings app.

Product Lineup

Time to choose your The Frame

Find The Frame that's just right for you and your space.

The Samsung The Frame series comes in many sizes so you can find the one that's right for your space.

Ready to discover the wonder of QLED?

Meet QLED technology and learn what lies behind The Frame TV's brilliant picture.