Samsung reveals the future of SMART TV at CES 2012

Jan 10, 2012

Intuitive TV control, new content offerings, and a future-proof philosophy ring in the future of innovation for global Smart TV leader

Today at CES, Samsung Electronics Co. Ltd., the UK’s number one TV brand with the most awarded TV range1 , proclaimed a new era of entertainment by placing TV at the centre of the home ecosystem and breaking down boundaries between connected devices.

The future of Smart TV was unveiled on the CES press conference stage, explaining the TV’s role in bringing family members together in front of a large, central screen after spending the day apart on individual devices. Samsung’s vision is flanked by three driving philosophies for a Smarter Life: Smart Interaction, Smart Content, and Smart Evolution—all of which arm consumers with the future of Smart TV technology, today.

Robert King, Head of Consumer Electronics, Samsung UK and Ireland, said: “The TV is the heart of our homes and is the central device that connects our family at the end of a long day. For Samsung, this means providing the future of Smart TV now through new TVs that recognise and respond to you, connect your family in and out of the home, and offer amazing new content options personalised to your lifestyle and needs. Our research shows that consumer interest in Smart TV is at 81% so to extend the new TV experience and equip families with future technologies, Samsung has created the ability to scale up your TV each year, ensuring the best 'new TV' experience for years to come.”

Smart Interaction

As content grows to become smarter, robust and more accessible, Samsung’s vision for the way in which consumers interact with their TVs has also enhanced. Debuted today at CES, Smart Interaction enables Smart TV owners to communicate with their TVs via Voice Control, Motion Control, and Face Recognition—providing an alternative to using a remote control when it is not desired or convenient. Thanks to a built-in HD camera and dual-microphones on Samsung’s flagship line of 2012 Smart TVs, consumers may simply say 'Hi TV' to turn on Voice Control, speak 'Web Browser' to get online, and browse and select search results or increase the volume by just pointing a hand. In the Smart LED 8000 series, these broad range of Smart Interaction capabilities are complemented by a stunning post-minimalist design featuring an ultra-slim bezel.

Smart Content

Expansion of more robust and personalised content offerings to better meet consumers’ needs is a principal goal of Samsung Smart TV. On the press conference stage, Samsung spoke of its content success with more than 1400 Smart TV apps now available including LOVEFiLM, Teletext Holidays, Rightmove, Blinkbox, Thomson Local and BBC iPlayer, and the number of third-party developers that has grown from 550 to 25000 in just two years. Samsung’s new powerful dual-core processor allows consumers to access even more of Samsung’s abundant content choices at once, through the ability to use and download multiple apps while browsing the Web or watching live TV—providing a true multitasking experience.

In 2012, Samsung is further meeting the needs of consumers by providing greater access to content from anywhere in the world. New this year, Samsung has revamped its AllShare service into AllShare Play, enabling content to move from device to device, and from device to cloud, regardless of location. AllShare Play enables consumers to push content manually to the cloud or pull the content directly from their Smart TV or other mobile devices. AllShare Play will also be equipped with a limited amount of free, online storage.

Samsung is taking the connected ecosystem one step further with three new Signature Services for Smart TV: Family Story, Fitness and Kids—enabling families to share photos and messages with each other, easily sync their fitness goals and activities, and help kids partake in educational viewing while recording progress every step of the way.

Smart Evolution

2012 Samsung Smart TV will be “future proof” for years to come. Thanks to its proprietary system-on-chip technology, Samsung is the only company that can deliver an evolving TV, which allows you to easily enjoy the benefits of the latest TV technology year after year, without purchasing a brand new set. With a simple slot-in to the back of TV, Samsung’s Evolution Kit will bring the latest and greatest TV technology to life.

Also in 2012, Samsung is continuing its collaboration with Google to develop and provide the best TV experience for consumers. By combining the strengths and experiences of each company, a forthcoming offering will deliver an entirely distinct experience in the category.

Unveiling Samsung’s Super OLED TV, a CES “Best of Innovations 2012” Award Winner

Continuing its future-forward path, today Samsung also introduced the ultimate TV and an entirely new category of television that the industry has long been awaiting—Samsung’s very first 55-inch Super OLED. As a CES Best of Innovations 2012 award winner, Samsung is proud to utilise its long history and expertise surrounding OLED product development to bring this technology to large-screen TVs. Samsung’s proprietary Super OLED technology incorporates the ultimate in vividness, speed and thinness, with true-to-life picture quality, enhanced colour accuracy and motion picture quality even in the fastest scenes. Also incorporated into Samsung’s Super OLED TV is Smart Interaction, Samsung Apps, 3D functionality and multitasking—enabling the TV of tomorrow to be delivered today at CES.

As the global television leader for six consecutive years, Samsung has forged its vision for the Future of Smart TV via Smart Interaction, Smart Content, and Smart Evolution—all backed by impeccable product performance and design.

Please visit our booth to experience this future technology first-hand. Samsung’s product line will be displayed January 10-13 at booth #12004 in the Central Hall of the Las Vegas Convention Centre. Full details, video content and product images are available at the Samsung microsite at: The press conference will also be streamed live from:,

Notes to editors

• Demand for Smart TV is strong with 1.4 million units sold in the UK, MAT November 2011 (GfK RT UK, Total PTV, Web Content Access, Sales Units Dec 2010 – Nov 2011)
• Demand for Smart TV is expected to increase significantly with forecasts at 98 million units sold globally in 2012, rising to 236 million in 2015 (Futuresource)

1 Most number of awards in the UK in 2011 for TV products in T3, Stuff, Home Cinema Choice, What Hi-Fi? Sound & Vision, What Satellite & Digital TV, Which? and Wired magazines. Awards relate to the number of Samsung TV’s that have received 5 stars or received group test winner or best buy awards in 2011.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit