July 17, 2001 in Social Responsibility News

SAMSUNG And AOL Time Warner Announce Multi-Year Stragegic Marketing And Technology Alliance

NEW YORK, NY and SEOUL, KOREA # (July 17, 2001) # AOL Time Warner and Samsung Electronics today announced a strategic marketing and technology development alliance, under which the companies will collaborate on a next generation AOLTV set-top box featuring functionality from the TiVoO service, as well as pursue a range of cross-platform marketing initiatives that leverage AOL Time Warner’s online and offline media properties. In addition, the companies will explore the development of a range of future consumer electronics products.

Under the terms of the multi-year agreement, AOL Time Warner and Samsung will work together on a variety of innovative new media marketing and technology initiatives designed to enhance the Samsung brand through promotions across many of AOL Time Warner’s leading print, TV, and online brands, as well as introduce new digital products to consumers based on Samsung’s expertise in the digital technology arena. In addition to the AOLTV set-top box, the agreement identifies the joint exploration of digital convergence product areas such as wireless, Web terminal, and email printers.

AOL Time Warner intends to promote Samsung DVD players across its print and online brands including PEOPLE, ENTERTAINMENT WEEKLY and SPORTS ILLUSTRATED magazines, the AOL service and Moviefone.com. The companies will also feature Samsung's forthcoming PDA mobile phone through an integrated marketing campaign. Other programs include a promotion of Samsung’s HDTV across print, online and TV, and a “Countdown to the Olympics” contest in which AOL members can register to win Samsung prizes, as well as learn more about the winter games in the months leading up to the 2002 Winter Olympics.
Samsung and AOL Time Warner will collaborate on the development and marketing of a next generation AOLTV set top box that includes recording capability via the TiVoO service. The co-branded product will enable AOLTV members to enjoy many of their favorite AOL features and services, such as instant messaging, email, and Web browsing from anywhere they watch TV, and will extend the AOL Anywhere strategy of making AOL’s popular services, brands and features available to consumers anywhere, anytime, through a range of devices beyond the PC.

Robert Friedman, President of AOLTV said, “We’re pleased to announce this relationship with Samsung, one of the world’s premier consumer electronics manufacturers. This agreement is another example of AOL Time Warner’s unparalleled ability to use the combined strengths of our online, print and broadcast brands to help drive growth for our business partners, and ultimately offer increased value to consumers.”

“We're looking forward to collaborating with AOL Time Warner, the world’s best online and offline media company, to provide consumers with total entertainment and communications solutions, as well as new digital experiences that will lead the digital convergence era,” said Eric Kim, Executive Vice President, Samsung Electronics. “AOL Time Warner is the perfect choice to help meet our marketing needs across all forms of media as we continue to bring innovative products to consumers around the world.”

About AOL Time Warner
AOL Time Warner (NYSE: AOL) is the world's first Internet-powered media and communications company, whose industry-leading businesses include interactive services, cable systems, publishing, music, networks and filmed entertainment.

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductors, the consumer electronics industry, and digital convergence technology. With year 2000 sales of US $27 billion, Samsung Electronics employs approximately 66,000 people in 46 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones and monitors and the sixth-largest manufacturer of mobile phones. Samsung Electronics consists of four main business units: Digital Media, Semiconductor, Information & Communications, and Home Appliance Businesses. For more information, please visit http://www.samsungelectronics.com.

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