Learn more Buy now
Close up of two Galaxy S25 Ultra devices in Titanium Silverblue. One is seen from the rear with a close up of the camera lenses with an S Pen on top of it. The other displays a notification from Now Brief with the words 'Get today's highlight' on the bottom of the screen. Galaxy AI.
Close up of two Galaxy S25 Ultra devices in Titanium Silverblue. One is seen from the rear with a close up of the camera lenses with an S Pen on top of it. The other displays a notification from Now Brief with the words 'Get today's highlight' on the bottom of the screen. Galaxy AI. Close up of two Galaxy S25 Ultra devices in Titanium Silverblue. One is seen from the rear with a close up of the camera lenses with an S Pen on top of it. The other displays a notification from Now Brief with the words 'Get today's highlight' on the bottom of the screen. Galaxy AI.



Learn more Buy now
Galaxy S25 | S25+ Galaxy S25 | S25+
Galaxy S25 Ultra : Buy now

Galaxy S25 Ultra

Buy now
Galaxy S25 Edge : Buy now

Galaxy S25 Edge

Buy now
Galaxy Tab S10 Ultra : Buy now

Galaxy Tab S10 Ultra

Buy now
Galaxy Watch Ultra : Buy now

Galaxy Watch Ultra

Buy now

2025 AI TVs

Explore new AI TVs

Learn more Shop now
The Samsung TV models QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame are arranged together. Samsung Vision AI is here.
The Samsung TV models QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame are arranged together. Samsung Vision AI is here. The Samsung TV models QLED, Neo QLED, Neo QLED 8K, OLED, and The Frame are arranged together. Samsung Vision AI is here.
Neo QLED 8K: Buy now

Neo QLED 8K

Buy now
The Frame Pro: Buy now

The Frame Pro

Buy now
Q-Series Soundbar: Buy now

Q-Series Soundbar

Buy now
Odyssey OLED G8: Buy now

Odyssey OLED G8

Buy now


Home living made simple

Learn more Shop now
Group of home appliances, such as refrigerator, washing machine, robot vacuum, range and dishwasher, are standing side by side in dark background. Group of home appliances, such as refrigerator, washing machine, robot vacuum, range and dishwasher, are standing side by side in dark background.
Bespoke AI Refrigerator: Buy now

Bespoke AI Refrigerator

Buy now
Bespoke AI Laundry: Buy now

Bespoke AI Laundry

Buy now
Bespoke Range: Buy now

Bespoke Range

Buy now
Bespoke Dishwasher: Buy now

Bespoke Dishwasher

Buy now

Latest Highlights

Explore

Explore how our AI empowers you Explore how our AI empowers you

Explore how our AI empowers you
Discover how SmartThings got smarter Discover how SmartThings got smarter

Discover how SmartThings got smarter
Steps towards to a better future Steps towards to a better future

Steps towards to a better future
Let our product ease your day Let our product ease your day

Let our product ease your day
Secure your data with Samsung Knox Secure your data with Samsung Knox

Secure your data with Samsung Knox
Introducing Galaxy S25 Edge Introducing Galaxy S25 Edge

Introducing Galaxy S25 Edge
Empowering a better you Empowering a better you

Empowering a better you
Your best Galaxy AI phone experience Your best Galaxy AI phone experience

Your best Galaxy AI phone experience