Leadership & Mission

Leadership & Mission

Our mission & values

Our mission & values

Our promise to perform responsibly as a leading, global company.

Our promise to perform responsibly as a leading, global company.

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

Our mission & approach

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors. The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors.

The values that define Samsung's spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses. A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses.

Five Samsung business principles

In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.

A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger. A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger.

Get to know our CEOs

History

Fortune global top company, Samsung.

With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.

2020

ㆍRanked top five in Interbrand’s Best Global Brands 2020

ㆍSupported the global fight against COVID-19 with CSR initiatives such as the Smart Factory program and provided human resources training facilities as community treatment centers in Korea

ㆍReleased 6G White Paper

ㆍLaunched the Generation17 program in partnership with UNDP

ㆍIntroduced Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors

ㆍLaunched Samsung Galaxy S20 series, Samsung’s first full-5G flagship lineup

ㆍUnveiled 110” Samsung MICRO LED

ㆍIntroduced AI-powered laundry lineup with top-tier energy efficiency

ㆍExpanded Bespoke lineup to the global market 

ㆍReceived industry’s first global recognition for environmental sustainability of its semiconductor solutions

ㆍLaunched mass production at the new EUV manufacturing line in Hwaseong, Korea

ㆍCommenced mass production of 16Gb LPDDR5 DRAM in Pyeongtaek, Korea

2019

ㆍUnveiled the world’s first 75-inch MicroLED

ㆍUnveiled ‘Samsung Bot’, robotics platforms for the future of AI

ㆍAnnounced a new CSR vision: 'Together for Tomorrow! Enabling People'

ㆍMarked a decade as the global industry leader in digital signage

ㆍReleased 5G smartphone ‘Galaxy S10 5G

ㆍCompleted the development of EUV-based 5nm process technology

ㆍAnnounced plans for KRW 133 trillion investment in logic chip business by 2030

ㆍBegan mass production of industry’s first 12Gb LPDDR5 mobile DRAM for premium smartphones

ㆍUnveiled industry’s first 108MP image sensor for smartphones

ㆍReleased the ‘Galaxy Fold’, creating a whole new mobile category

ㆍIntroduced BESPOKE refrigerator, opening a new era of personalized appliances

ㆍProvided the world’s first 8K HDR10+ content on its TVs

ㆍCelebrated its 50th year anniversary

2018

ㆍLaunched 'QLED 8K' and world’s first modular TV ‘The Wall’

ㆍUnveiled Samsung and HARMAN's '2018 Digital Cockpit'

ㆍBuilt cutting-edge EUV semiconductor line in Hwaseong, Korea

ㆍLaunched 'Galaxy S9/S9+' and 'Galaxy Note9'

ㆍDebuted world’s first '3D Cinema LED' for movie theatre

ㆍAnnounced medium-to long-term global expansion plans of renewable energy

ㆍMass-produced world's first 'fifth-generation V-NAND' and developed '8GB LPDDR5 D-RAM'

ㆍAnnounced to invest KRW 180 trillion and hire 40,000 for next three years to revitalize economy

ㆍEstablished seven global AI centres in Korea, the US, the UK, Canada, and Russia

ㆍSupplied world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)

2017

ㆍCompleted acquisition of HARMAN

ㆍBegan mass production at new semiconductor plant in Pyeongtaek, South Korea

ㆍStarted mass production of its 2nd generation 10nm FinFET process technology and strengthened advanced foundry portfolio with new 11nm LPP and 7nm LPP with EUV technology

ㆍUnveiled Galaxy S8, S8+, and Note8

ㆍBrought QLED TVs and The Frame to global markets

ㆍBixby voice capabilities now available in over 200 countries globally

ㆍDebuted world's first Cinema LED Screen

ㆍRanked no.6 in Interbrand's Best Global Brands 2017 

2016

ㆍAnnounced plan to acquire HARMAN 

ㆍAnnounced comprehensive roadmap to enhance long-term shareholder value creation

ㆍAcquired Dacor, Joyent and Viv Labs

ㆍStarted industry’s first mass production of system-on-chip with 10-nanometer FinFET technology

ㆍIntroduced world’s first Universal Flash Storage (UFS) removable memory card Line-up, offering up to 256-Gigabyte (GB) capacity

ㆍBrought Galaxy S7 and Galaxy S7 edge to the global market

ㆍBegan mass producing world’s fastest DRAM – based on newest high bandwidth memory (HBM) interface

ㆍRevealed spectacular 2016 Quantum dot TV lineup to begin a new decade of global TV leadership

2015

ㆍMaintained No.1 position in the global TV market for 10 consecutive years

ㆍBegan mass production of the industry’s first 12Gb LPDDR4 mobile DRAM

ㆍUnveiled SleepSense, a personal sleep monitoring device that helps people improve the quality of their sleep

ㆍLaunched the Gear S2, a stylish smartwatch with a versatile circular design and rotating bezel

ㆍBegan mass production of the industry’s first 256Gb V-NAND flash memory

ㆍLaunched the mobile payment service, Samsung Pay

ㆍAcquired YESCO, an American-based manufacturer of LED displays, and launched its LED signage business

ㆍUnveiled the Galaxy S6 and Galaxy S6 edge with the world’s first curved display on both sides

ㆍAnnounced mass production of industry’s first 14nm FinFET mobile AP

2014

ㆍRanked as the 7th most valuable brand in the world, in Interbrand’s ‘Best 100 Global Brands 2014’ report

ㆍUnveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen, along with the Gear S, the first wearable device featuring 3G connectivity

ㆍAcquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer

ㆍRenewed Samsung’s agreement with the IOC, extending its sponsorship of the Olympic Games through to 2020

ㆍOpened a new semiconductor factory in Xi’an, China

ㆍReleased the world’s first 105” curved UHD TV

ㆍStarted DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)

ㆍUnveiled the world’s first 85’’ bendable UHD TV

2013

ㆍLaunched Galaxy S4 in the global markets

ㆍBegan mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM

2012

ㆍTook 9th place among global top 100 brands with a brand value of USD 32.9 billion

ㆍThe LCD business was sent to Samsung Mobile Display

2011

ㆍBegan construction of the 7.5G LCD manufacturing plant in Suzhou, China

ㆍSigned a patent sharing license agreement with IBM

2010

ㆍAcquired the medical equipment company, Medison

ㆍBecame the #1 global electronics company in sales

ㆍBegan mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory

ㆍMerged with Samsung Digital Imaging

ㆍLaunched the Galaxy smartphone series with the Android OS

2009

ㆍDeveloped the world's first 40 nanometer DRAM

ㆍSamsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands

2008

ㆍEstablished TV manufacturing in Russia

2007

ㆍBecame an official Olympic technology sponsor

2006

ㆍDeveloped the world's first 40 nanometer 32Gb NAND flash memory, 50 nanometer 1GB DRAM memory

ㆍBecame an official sponsor of the Paralympic Games

ㆍBecame #1 in global TV market share

2005

ㆍBecame the official sponsor of Chelsea, the English Premier League football club

ㆍDeveloped world's first 50 nanometers 16Gb NAND flash memory

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