Leadership & Mission

Leadership & Mission

Our mission & values

Our mission & values

Our promise to perform responsibly as a leading, global company.

Our promise to perform responsibly as a leading, global company.

Samsung is committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders including customers, shareholders, employees, business partners and local communities. With an aim to become one of the most ethical companies in the world, Samsung continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management.

Our mission & approach

Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that contribute to a better global society. To achieve this, Samsung sets a high value on its people and technologies.

The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors. The back view of a woman standing on a stage and looking at a large screen which displays bright blue and purple colors.

The values that define Samsung's spirit

Samsung believes that living by strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every decision the company makes.

A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses. A close-up view of a woman's eyes behind protective glasses that show a reflected image of an electrical circuit board on the lenses.

Five Samsung business principles

In an expression of its commitment to corporate social responsibility as a world leading company, Samsung Electronics announced the “Five Samsung Business Principles” in 2005. The principles serve as the foundation for its global code of conduct in compliance with legal and ethical standards and the fulfillment of its corporate social responsibilities.

A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger. A close-up view of a person's hands. The person holds a tablet in their left hand and scrolls through a document on the screen with their right index finger.

Get to know our CEOs


Fortune global top company, Samsung.

With the success of its electronics business, Samsung has been recognized globally as an industry leader in technology and now ranked as a top 10 global brand.


  • Ranked Global Top 5 brand for the 4th consecutive year with brand value of $91.4 billion
  • Topped global TV market for 17th consecutive year
  • Began mass production of industry’s most advanced 12nm-class DRAM
  • Won 80 awards at iF Design Awards 2023 including Gold for Bespoke Infinite Line of kitchen appliances
  • Unveiled generative AI model Samsung Gauss at Samsung AI Forum
  • Announced FDA-cleared Irregular Heart Rhythm Notification (IHRN) feature on Galaxy Watch
  • Developed industry-first GDDR7 DRAM, driving future growth of graphics market
  • Developed industry-first LPCAMM form factor, transforming the DRAM market
  • Received highest level of global certification from the Alliance for Water Stewardship
  • Provided Net Zero Home solution to a smart residential community in Sweden
  • Held the first Samsung 6G Forum under the theme of "The Next Hyper-Connected Experience for All"
  • Started production of the world's first 3nm process node applying GAA transistor architecture
  • Launched Samsung Gaming Hub service on Samsung Smart TVs and Smart Monitors
  • Began sampling the industry’s first 16Gb GDDR6 DRAM featuring 24Gbps processing speeds
  • Broke ground on a new semiconductor R&D complex in Giheung, Korea, aiming to extend its leadership
  • Announced a new environmental strategy
  • Began mass producing a 1Tb TLC 8th-gen V-NAND with the industry’s highest bit density
  • Developed industry’s first 12nm-class DDR5 DRAM 
  • Unveiled Neo QLED TVs
  • Unveiled AI-powered robotic vacuum cleaner
  • Introduced the industry’s first 5nm processor powering the next generation of wearables
  • Announced sustainability vision for mobile: Galaxy for the Planet
  • Began mass production of the most advanced 14nm EUV DDR5 DRAM
  • Developed the industry’s first 14nm based 16Gb LPDDR5X DRAM
  • Announced a new semiconductor fab facility site in Taylor, Texas
  • Ranked 4th in WBA’s Digital Inclusion Benchmark in 2021


  • Unveiled 110” Samsung MICRO LED
  • Introduced the Galaxy Z Flip and Galaxy Z Fold2 with innovative form factors
  • Released 6G white paper
  • Launched the Generation17 program in partnership with UNDP
  • Commenced mass production of 3rd-gen 10nm-class(1z) 16Gb LPDDR5 DRAM in Pyeongtaek, Korea
  • Received Gold-level Zero Waste to Landfill validations from UL Solutions for all its global semiconductor operation sites
  • Introduced AI-powered laundry lineup with top-tier energy efficiency
  • Ranked top five in Interbrand’s Best Global Brands 2020 ($62.3 billion)
  • IOC and Samsung extended their Olympic partnership through 2023 


  • Unveiled the world’s first 75-inch MicroLED
  • Unveiled ‘Samsung Bot’, robotics platforms for the future of AI
  • Announced a new CSR vision: 'Together for Tomorrow! Enabling People'
  • Marked a decade as the global industry leader in digital signage
  • Released 5G smartphone ‘Galaxy S10 5G
  • Completed the development of EUV-based 5nm process technology
  • Announced plans for KRW 133 trillion investment in logic chip business by 2030
  • Began mass production of industry’s first 12Gb LPDDR5 mobile DRAM for premium smartphones
  • Unveiled industry’s first 108MP image sensor for smartphones
  • Released the ‘Galaxy Fold’, creating a whole new mobile category
  • Introduced BESPOKE refrigerator, opening a new era of personalized appliances
  • Provided the world’s first 8K HDR10+ content on its TVs
  • Celebrated its 50th year anniversary


  • Launched 'QLED 8K' and world’s first modular TV ‘The Wall’
  • Unveiled Samsung and HARMAN's '2018 Digital Cockpit'
  • Built cutting-edge EUV semiconductor line in Hwaseong, Korea
  • Launched 'Galaxy S9/S9+' and 'Galaxy Note9'
  • Debuted world’s first '3D Cinema LED' for movie theatre
  • Announced medium-to long-term global expansion plans of renewable energy
  • Mass-produced world's first 'fifth-generation V-NAND' and developed '8GB LPDDR5 D-RAM'
  • Announced to invest KRW 180 trillion and hire 40,000 for next three years to revitalize economy
  • Established seven global AI centres in Korea, the US, the UK, Canada, and Russia
  • Supplied world's first 5G network commercial equipment in the US (FWA) and Korea (NR Mobile)


  • Completed acquisition of HARMAN
  • Began mass production at new semiconductor plant in Pyeongtaek, South Korea
  • Started mass production of its 2nd generation 10nm FinFET process technology and strengthened advanced foundry portfolio with new 11nm LPP and 7nm LPP with EUV technology
  • Unveiled Galaxy S8, S8+, and Note8
  • Brought QLED TVs and The Frame to global markets
  • Bixby voice capabilities now available in over 200 countries globally
  • Debuted world's first Cinema LED Screen
  • Ranked no.6 in Interbrand's Best Global Brands 2017 


  • Announced plan to acquire HARMAN 
  • Announced comprehensive roadmap to enhance long-term shareholder value creation
  • Acquired Dacor, Joyent and Viv Labs
  • Started industry’s first mass production of system-on-chip with 10-nanometer FinFET technology
  • Introduced world’s first Universal Flash Storage (UFS) removable memory card Line-up, offering up to 256-Gigabyte (GB) capacity
  • Brought Galaxy S7 and Galaxy S7 edge to the global market
  • Began mass producing world’s fastest DRAM – based on newest high bandwidth memory (HBM) interface
  • Revealed spectacular 2016 Quantum dot TV lineup to begin a new decade of global TV leadership


  • Maintained No.1 position in the global TV market for 10 consecutive years
  • Began mass production of the industry’s first 12Gb LPDDR4 mobile DRAM
  • Unveiled SleepSense, a personal sleep monitoring device that helps people improve the quality of their sleep
  • Launched the Gear S2, a stylish smartwatch with a versatile circular design and rotating bezel
  • Began mass production of the industry’s first 256Gb V-NAND flash memory
  • Launched the mobile payment service, Samsung Pay
  • Acquired YESCO, an American-based manufacturer of LED displays, and launched its LED signage business
  • Unveiled the Galaxy S6 and Galaxy S6 edge with the world’s first curved display on both sides
  • Announced mass production of industry’s first 14nm FinFET mobile AP


  • Ranked as the 7th most valuable brand in the world, in Interbrand’s ‘Best 100 Global Brands 2014’ report
  • Unveiled the Galaxy Note Edge, the world’s first smartphone with a curved edge screen, along with the Gear S, the first wearable device featuring 3G connectivity
  • Acquired SmartThings, a U.S.-based IoT (Internet of Things) platform developer
  • Renewed Samsung’s agreement with the IOC, extending its sponsorship of the Olympic Games through to 2020
  • Opened a new semiconductor factory in Xi’an, China
  • Released the world’s first 105” curved UHD TV
  • Started DRAM mass production with the industry’s first 20nm process technology (4Gb DDR3)
  • Unveiled the world’s first 85’’ bendable UHD TV


  • Launched Galaxy S4 in the global markets
  • Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM


  • Took 9th place among global top 100 brands with a brand value of USD 32.9 billion
  • The LCD business was sent to Samsung Mobile Display


  • Began construction of the 7.5G LCD manufacturing plant in Suzhou, China
  • Signed a patent sharing license agreement with IBM


  • Acquired the medical equipment company, Medison
  • Became the #1 global electronics company in sales
  • Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory
  • Merged with Samsung Digital Imaging
  • Launched the Galaxy smartphone series with the Android OS


  • Developed the world's first 40 nanometer DRAM
  • Samsung's brand value was ranked No. 19 in the world by Interbrand's 2010 Best Global Brands


  • Established TV manufacturing in Russia


  • Became an official Olympic technology sponsor


  • Developed the world's first 40 nanometer 32Gb NAND flash memory, 50 nanometer 1GB DRAM memory
  • Became an official sponsor of the Paralympic Games
  • Became #1 in global TV market share


  • Became the official sponsor of Chelsea, the English Premier League football club
  • Developed world's first 50 nanometers 16Gb NAND flash memory

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