Our story begins in 1969, when Samsung was created for the purpose of helping people achieve the impossible.
After over 50 years, we're still innovating, creating technology that breaks down old and new barriers so people can do what they can't. We continue to be driven by our purpose, which is why we put people — and the things they care about — at the center of everything we create.
We live by the values that drive us
Our values are at the heart of everything we do. We follow five key principles that embody our commitment to people, excellence, change, integrity and co-prosperity. Our goal is to continue growing, innovating and challenging the status quo, to turn our values into action every day.
We are the relentless pioneer
We pave the way because we see obstacles as opportunities. Because we're not afraid of the unknown. Because we imagine and create technology that blazes a new trail, empowering people to do what they can’t.
Everyday Changes. Meaningful Impact.
From recycling and refurbished technology to renewable power and energy efficiency innovation, we work every day to make it easier for you to live more sustainably.
The art of expression
The way we express ourselves says a lot about who we are. That's why we use our voice and design to reflect our true selves: bold, genuine, contemporary and playful.