About Us

AI Ethics

AI Ethics

To develop the
best products
and services with
talent and technology

To develop the
best products
and services with
talent and technology

We believe in devoting our talent and technology to develop the best products and services while making a positive and lasting contribution to society. One of our goals is to develop and connect AI services across our diverse product portfolio to benefit all of humanity. Based on this, we established an AI vision which puts our users first. We are committed to developing devices that are ʻuser centricʼ, through AI technology that are ʻAlways Thereʼ, ʻAlways Safeʼ, ʻAlways Helpfulʼ, and ʻAlways Getting Betterʼ.

Samsung AI principles

AI technology has enormous positive potential but we believe in taking a robust social and ethical approach that implements the technology in a sustainable and ethical way. To support this, we have established a set of AI ethics principles, ʻFairnessʼ, ʻTransparencyʼ and ʻAccountabilityʼ. These principles are designed to fulfill our social and ethical responsibilities as well as to comply with applicable laws. We have also set up AI ethics guidelines for our employees to ensure that we put our AI ethics principles in practice. We also plan to promote employee awareness of AI ethics through training programs.

Fairness

  • We will apply the values of equality and diversity in AI throughout its entire life cycle.
  • We will not encourage or propagate negative or unfair bias.
  • We will endeavor to provide easy access to all users.

A graphic icon of scales to represent Fairness. A graphic icon of scales to represent Fairness.

Transparency

  • Users will be aware that they are interacting with AI.
  • AI will be explainable for users to understand its decision or recommendation to the extent technologically feasible.
  • The process of collecting or utilizing personal data will be transparent.

A graphic icon of a clipboard with a magnifying glass to represent Transparency. A graphic icon of a clipboard with a magnifying glass to represent Transparency.

Accountability

  • We will apply the principles of social and ethical responsibility to AI
  • AI will be adequately protected and have security measures to prevent data breach and cyberattacks.
  • We will work to benefit society and promote corporate citizenship through the AI system.

A graphic icon of two hands cupped below a cube to represent Accountability. A graphic icon of two hands cupped below a cube to represent Accountability.