Designed for you, by you

Craft your ultimate kitchen

Build your BESPOKE home appliance lineup and customize it with unique colors.

Craft your ultimate kitchen Craft your ultimate kitchen

Design your dream fridge

Customize your ultimate refrigerator with our eight signature colors and two available material finishes.

Design your dream fridge Design your dream fridge

Shop by category

Discover new styles with BESPOKE

Refresh your living spaces with new finishes, designs, and products.

The BESPOKE
Navy Steel finish

Elevate your kitchen suite with custom
finishes like Navy Steel for a fresh look.

The BESPOKE Navy Steel finish The BESPOKE Navy Steel finish

A winter wonderland

Our new Limited Edition Winter Design BESPOKE 4-Door Flex™ refrigerator brings a cozy wintry design on changeable panels into your kitchen.

A winter wonderland A winter wonderland

Breathe easy with BESPOKE

The virtually silent BESPOKE Cube Air Purifier stylishly
cleans your home’s atmosphere.

Breathe easy with BESPOKE Breathe easy with BESPOKE

Reserve upcoming BESPOKE products

Preview the next wave of innovative products designed for you.

Reserve BESPOKE 4-Door French Door Reserve BESPOKE 4-Door French Door

Reserve BESPOKE 4-Door French Door

Meet the BESPOKE 4-Door French Door refrigerator, the newest addition to the BESPOKE family. Get $100 off your pre-order purchase when you reserve today.

Reserve BESPOKE Jet Stick vacuum Reserve BESPOKE Jet Stick vacuum

Reserve BESPOKE Jet Stick vacuum

Introducing the newest innovation in stylish, advanced home cleaning. Get $100 off your pre-order purchase when you reserve your Jet Stick vacuum now.

Browse our most popular picks

Hear what our customers are saying

Get inspired by the BESPOKE community

Tap into our community of BESPOKE creatives and influencers. View their kitchens, shop their looks, and build your personalized dream kitchen in minutes.

Get inspired by the BESPOKE community Get inspired by the BESPOKE community

 18+ & 50 US/DC only. From 1/4/2022 - 2/9/22 11:59pm EST, reserve BESPOKE 4-Door French Door Refrigerator on Samsung.com or the Samsung App, and receive $100 in Samsung Credit to be used toward the pre-order/ purchase of BESPOKE 4-Door French Door Refrigerator. (“Reservation Gift”). Reservation Gifts only available while supplies last. The reservation gift will be emailed to you within 45 days after you enter your reservation details. You can use the Reservation Gift at check-out during the pre-order or purchase period. Reservation Gift valid for use through 12/31/22 11:59PM EST only and is a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on Samsung.com or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website.

□ 18+ & 50 US/DC only. From 1/4/2022 - 2/14/22 11:59pm EST, reserve Bespoke Jet vacuum on Samsung.com or the Samsung App, and receive $100 in Samsung Credit to be used toward the pre-order/ purchase of Bespoke Jet vacuums. (“Reservation Gift”). Reservation Gifts only available while supplies last. The reservation gift will be emailed to you within 25 days after you enter your reservation details. You can use the Reservation Gift at check-out during the pre-order or purchase period. Reservation Gift valid for use through 12/31/22 11:59PM EST only and is a one-time use certificate; when first used, any value not used is lost. Gift is non-transferrable and limited to 1 per Qualifying Purchase. Reservation Gifts may only be used on Samsung.com or in the Samsung App for use towards an eligible purchase. Void where prohibited or restricted by law. If you return or cancel your purchase the discount will be lost. Samsung reserves the right to modify or discontinue offer at any time by posting notice on the app or website