The Serif

Buy Now

Beautiful in every place and from every angle

 

From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.
From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.
From its iconic and portable design to its brilliantly crisp, QLED picture, The Serif is a statement centerpiece that not only redefines the way we watch TV—but also the way we view how TV fits into our lives.


A mastery of form and function

Design
LEARN MORE
A mastery of form and function

Seamlessly
syncs with your
favorite devices

Connectivity
LEARN MORE
Seamlessly syncs with your favorite devices


Innovation you can
see and hear

QLED Technology
LEARN MORE
Innovation you can see and hear

What people are saying

"...It's physically magnificent. It's easy to set up. Cable management is perfectly executed. The image is incredible. It has all the connectivity you could ask for..."

- ralphthemagician, California

55" Class The Serif QLED Smart 4K UHD TV (2019)

 

Everything you
need in one box

The Serif TV includes OneRemote and batteries, the power cable, and a portable metal stand—so you can get it up and running smoothly. *

Everything you need in one box

Get creative with
eco-packaging

Get creative with eco-packaging
Get creative with eco-packaging
Get creative with eco-packaging

Recycle, reuse and reimagine what's possible by making household items out of the eco-friendly, corrugated cardboard box. We'll show you how to easily assemble things like small end tables, magazine racks, and even a fancy pet house. Together, we'll reduce carbon footprints while boosting creativity.

Choose the size
that complements
your space

Available in our signature, natural Cloud White, for added sophistication, The Serif comes in sizes 43" and 55".

SHOP NOW
Choose the size that complements your space
Check out our TV buying guide

Check out our TV buying guide

Find answers to all your questions and get informed before you buy.

Learn More
HIGHLIGHTS
DESIGN
CONNECTIVITY
TECHNOLOGY

* Images are simulated for illustration purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual products including remote control may differ from image shown. Please see our product gallery.
* The product color may vary by region.
* 110V in US
* Features and specifications are subject to change without prior notification.