September 03, 2001 in Social Responsibility News

SAMSUNG Electronics to Supply Broadband Network equipment to China

SEOUL, Korea # September 3, 2001 # Samsung Electronics, which is already supplying CDMA equipment to China Unicom, is now breaking into China’s rapidly growing market for Broadband home network. Company officials announced that Samsung had concluded a contract to supply Speed Velocity Time (SVT) Group with 70,000 cable modems and 50,000 ADSL modems by next year.

SVT plans to expand its business next year by supplying the cable modems from Samsung to users of high-speed home networks through major cable TV service providers in Shanghai and Nanjing. The SVT Group, a major player in Chinese telecommunications, currently operates SVT Advanced Technology & Trade Co., a subsidiary that handles ADSL equipment, as well as Shanghai Broadband Technology Co., which was established to bolster the Group’s cable TV network business.

Samsung Electronics broke into the Chinese ADSL equipment market at the end of last year by supplying products to SVT Advanced Technology & Trade. Subsequently, Samsung gained the right to supply SVT Group, testimony to the company’s Broadband Network technology.

In the first half of this year, Samsung supplied enough equipment through SVT Advanced Technology & Trade to accommodate 100,000 lines in the Shanghai area. The company expects to supply enough ADSL equipment capacity to serve 200,000 Chinese users this year.

“Anycall”, Samsung’s mobile phones, enjoys immense popularity among Chinese consumers, and the company is well established in the CDMA systems market here. The addition of the Broadband network equipment will further enhance the Samsung brand image of excellence and reliability, which is so important to the Chinese. As a result, Samsung’s position as a partner in China will be strengthened.

By supplying the Broadband network equipment, Samsung will cooperate more closely with local equipment makers and can bolster its local marketing program. Eventually, the company aims to grab a 30% share of the Chinese Broadband network equipment market. Moreover, Samsung plans to expand beyond modems to include IP phones, set-top boxes and other network products.

Meanwhile, China’s cable modem market is estimated at 200,000 units this year and is forecast to jump to 500,000 units in 2002 and on to 3 million units a year by 2004.

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductors, the consumer electronics industry, and digital convergence technology. Samsung employs approximately 66,000 people in 46 countries. The company is the world’s largest producer of memory chips, TFT-LCDs, CDMA mobile phones and monitors and the sixth-largest manufacturer of mobile phones. Samsung Electronics consists of four main business units: Digital Media, Semiconductor, Information & Communications, and Home Appliance Businesses. For more information, please visit http://www.samsungelectronics.com.


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