February 07, 1998 in Social Responsibility News

SAMSUNG to Supply Wireless Communications Equipment for the Olympic Winter Games at Nagano

NAGANO, Japan - February 7, 1998 - Samsung Group, TOP (The Olympic Partners) IV wireless communications sponsor of the 1998 Nagano Olympic Winter and 2000 Sydney Olympic Summer Games respectively, announced that it will provide four types of wireless communications equipment to the Nagano Olympic Organizing Committee (NAOC) for management of the Winter Games. The equipment will be used to manage Olympic communications and distributed as rentable rate cards to the media and Olympic athletes and sponsors.
Samsung will provide the NAOC, as value in kind (VIK), 13,000 units including radios, pagers capable of downloading Olympic information services from the Internet, and PDC cellular phones specially designed for the Nagano Olympic Winter Games.

"Samsung's wireless communications equipment is fast and reliable and will help bolster the Nagano Olympics into a high-tech event," said Mr. Aoki Terumasa, the Marketing Director of NAOC. "Samsung's cellular phones, pagers and radios are vital to the success of the Games."

Samsung plans to dispatch six experts in telecommunications network and system technology, and wireless radio technology to Nagano to oversee the Games' wireless communications and prepare for the 2000 Summer Olympic Games in Sydney, Australia.

The Samsung Group, a leading electronics, engineering and chemical manufacturer and financial services company, is dedicated to contributing to the betterment of the society in which it operates. For more information, please visit www.samsung.com.

Background:
Samsung will use NTT DoCoMo services for its cellular phones at the Nagano Winter Games to allow wireless communications to operate in Japan. Samsung and NTT DoCoMo established the agreement last year in preparation for the Olympics. As part of the agreement, the two companies will promote bilateral cooperation in the wireless communications market, including W-CDMA (Wide-band Code Division Multiple Access).

Note:
Value in Kind (VIK) is defined as items an Olympic Partner sponsor provides in lieu of currency.

Rate cards are defined as items the Olympic Organizing Committee leases to Olympic-related organizations, sponsors and the media during the Olympic Games.


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