March 31, 2003 in Social Responsibility News

SAMSUNG Electronics announced a new line of built-in home appliances

Seoul, Korea—April 1st, 2003: Samsung Electronics announced a line of true built-in (TBI) home appliances that are designed to seamlessly blend with each other as well as with the interior décor.

The line covers all the major appliances including a gas oven, a microwave-convection combination oven, a refrigerator, front-loading washing machines, dishwashers, an air conditioner, and an air cleaner.

The new refrigerator, and the microwave-convection combination oven are the two flagship models of the entire line.

The built-in refrigerator features the double hinge system for the doors, achieving a flush fit with kitchen furniture. This innovative feature greatly enhances the appearances of any kitchen by providing a seamless look. The doors on competing models protrude at least by 21 mm.

The refrigerator also excels in features. The built-in refrigerator is the world’s first 830-liter class unit featuring the time divided multi-cycle technology. The technology enables 8% power saving,effective temperature control through real-time temperature monitoring, and high humidity up to 70% that extends freshness of stored food items. The refrigerator also operates at virtual silence with mere 22-decibel noise level.

The microwave-convection combination oven also deserves attention. This innovative oven requires 50% less time for cooking, resulting in significant power saving. The design of the oven also enables users to stand upright for convenient operation.

Other feature products include Home DVM (Digital Variable Multi) Air-conditioner which can provide air conditioning up to 5 separate rooms, and an air cleaner with the sterilization feature.

“We have high expectations for these built-in home appliances,” said Mr. Yong-Oe Han, the president of Samsung’s Digital Appliance Network. “This announcement is a part of our plan to be the leader in the domestic built-in appliance market, which is estimated to grow into a 1 trillion KRW market by 2005, just as we did in the side-by-side refrigerator market with the popular Zipel line.”

About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 87 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units:Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit http://

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