March 29, 1996 in Social Responsibility News

SAMSUNG Opens Integrated Plant in Tijuana

.Over US$ 200 million investment : 2,300 jobs created
.Vertically integrated operation includes components and finished products
.Samsung responds to NAFTA : 75 % of production goes to the US

(Tijuana, Mexico) - Eight years after beginning operation in Mexico, the Samsung Group inaugurated Samsung Tijuana Park, a vertically integrated production site that represents total investments for US$ 200 million. Samsung Electronics, Samsung Display Devices and Samsung Electron Mechanics started simultaneously producing color TVs and TVCRs, color picture tubes and tuners among other products.

Mr. Kwang-Ho Kim, Vice Chairman and CEO of Samsung Electronics Co., Ltd., switched on the company's plant, initiating the production of 1.5 million TV sets a year. Mr. Kim stressed that Samsung is now positioned as a strong competitor in the North American and Latin American markets, and that Samsung Electronics will be the world's fifth largest electronics company by the year 2000.

With an initial 2,300 employees, Samsung Tijuana Park is the first step to an ambitious integrated complex that by the year 2000 will employ more that 9,300 workers and represent US$ 3 billion worth of annual sales ; total investment plans amount to an additional approximate of US$ 580 million. The Park, that encompasses 660,000 square meters, lies in the El Florido industrial estate, 19 kilometers from the US border.

Another culminating moment at the ceremony was the dedication of the Samsung Theme Tower, called the " Leadership" tower, a tubular steel monument specially designed to symbolize Samsung's hope for its Tijuana project. According to Statement by Samsung, it represents "power '" and " Progress" spiraling upward " to lift us into the 21st century". It says the tower is a reminder " of our goal to be a corporate leader- first in quality, first in excellence, and first in the eyes of the world."

The Samsung Leadership Tower is constructed form more than 20 tons of structural tubular steel and stands 23 meters in height. It is crowned with an illuminated 6.5 meters wide Samsung logo. Because of its special design, the tower changes in appearance when viewed from different angles; It appears more solid from the front, and more open from the side.

Unlike traditional " Maquiladora" assembly plants south of the Mexico-US border, Samsung Tijuana Park will be sourcing most of its materials locally, some with the help of subcontracted Korean suppliers that are beginning to set up operations in the Mexican city of Tijuana. By the year 2000, almost 905 of all materials will be procured locally.

To the Mexican government, represented at the opining ceremony by President Emesto Zedillo and Secretary of Commerce Herminio Blance, Samsung's new plant in Tijuana is the confirmation that the country continues to offer very favorable conditions to foreign investors despite recent economic setbacks.

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