September 18, 2003 in Social Responsibility News

SAMSUNG Lifts the Veil on Global Performance, Surge in Brand Value, and Corporate Strategy

NEW YORK - September 16, 2003 - Mr. Jong-Yong Yun, Vice Chairman
and CEO of SAMSUNG Electronics Co. Ltd., provided new insights on how SAMSUNG
achieved continuing profitability, as well as dramatic growth in brand value,
at the DigitAll Inspiration 2003 product showcase.
Staged at the famed Cipriani’s on 42nd Street, the event featured presentations
by top SAMSUNG executives, including Vice Chairman and CEO Jong -Yong Yun, a
comprehensive product gallery, and profiles of SAMSUNG’s latest offerings in
handheld phones, digital TVs and home entertainment. During the opening speech
Mr. Yun unveiled SAMSUNG’s new plan to achieve its vision, becoming the leader
in the Digital Convergence Revolution. With the restructuring of the business
portfolio into four strategic business areas, home, mobile, office and core
components, Mr. Yun announced key businesses within the four strategic business
areas. They are home networking, EV-DO wireless network products, the Infomobile
exchange system for wired and wireless business communication, and the 533 MHz
mobile CPU.
Mr. Yun also noted that SAMSUNG would continue to invest in people and technology
to sustain the efforts to transform the company through market driven change.

“Business entities cannot survive without innovation as they face numerous changes
and uncertainty. SAMSUNG will continue to create solutions that vitalize and
enrich your lifestyle,” said Mr. Yun. “Technology spawns the future; people
are key to technology.”
A highlight of the DigitAll Inspiration showcase was SAMSUNG’s announcement
of a new technology and marketing partnership with Napster, centered around
a portable music device designed specifically to work with Naspter 2.0.
Other presentations at the DigitAll Inspiration showcase featured Mr. Dong-
Jin Oh, the President and CEO of SAMSUNG Electronics America, and Peter Weedfald,
Senior Vice President of Strategic Marketing for SAMSUNG Electronics America.
The two U.S. executives reviewed SAMSUNG’s business and retail strategies in
North America and demonstrated cutting edge products.
Wide Range of Products Displayed
The wide range of key products showcased at DigitAll Inspiration 2003 included:

· 70-inch Plasma Display Panel (PDP) television - With its
large screen and excellent picture quality, SAMSUNG’s 70-inch PDP TV delivers
an entirely new viewing experience, offering realistic high definition (HD)
imaging even in daytime settings.

· 54-inch TFT-LCD television - This television from SAMSUNG
features a crisp, high-resolution image and excels in performance with its less
than 12ms response time ? ensuring a smooth playback of even the most action-packed
visual content.

· DVD-HD931 - SAMSUNG unveils the world’s first DVD player
to use a digital visual interface (DVI) to deliver an up-converted signal to
output high-definition formats (720p/1080i).

· HT-DB660 - SAMSUNG’s 5.1 rear-reflecting channel surround
sound system eliminates the hassle of stringing cables around the room for audiophiles
and those consumers who like true-to-life sound.

· SGH-P705 - A small, lightweight phone with a built-in
NTSC television and full GSM/GPRS capabilities. Despite the diminutive size,
the device’s striking, 260,000 color TFT LCD display provides true to life images
to ensure viewing pleasure.

· YP-60 Yepp Sports - The first digital music player designed
with the active lifestyle in mind. Including a stopwatch as well as a heartbeat
monitor that automatically calculates the calories burned during a workout,
this light-weight, splash-proof device is ideal for mobile consumers.

· ITCAM-9 - The world’s first Hard Disk Drive (HDD)
digital camcorder offers today’s consumers a variety of options to capture their
favorite moments whether on video, audio or image. SAMSUNG’s ITCAM-9 uses a 1.5 GB
HDD to store still and motion pictures, as well as music, audio and data files.

· SyncMaster 403T - A powerful 40-inch TFT-LCD display monitor geared for the
commercial marketplace. SAMSUNG’s SyncMaster 403T features a slim form factor
and uses its own proprietary, patented Patterned Vertical Alignment (PVA) technology
to achieve a 170 degree viewing angle in all directions.

· CLP-500 series - SAMSUNG’s color laser printer, the CLP-500
series SAMSUNG is designed for small-to-medium-sized business users. As seen
with SAMSUNG monochrome laser printers, the color printer will offer unsurpassed
ease of use and latest innovation in technology.

· Home Media Center - SAMSUNG’s Home Media Center is an all-in-one
digital home server. Thanks to SAMSUNG’s Home Media Center, consumers will have
the ability to share a variety of multimedia content between AV and IT devices
within the home. The Home Media Center runs on an imbedded Linux OS supporting
Universal Plug and Play.

· Digital Natural Sound engine and Digital Natural Image engine
- Digital Natural Sound engine guarantees more natural, accurate sound
in any home listening environment. Digital Natural Image engine (DNIe) is a
set of advanced image processing technologies that ensures enhanced contrast,
detail, white tone and noise reduction for visual displays such as plasma and
DLP televisions.
About SAMSUNG Electronics

About SAMSUNG Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, SAMSUNG Electronics America, Inc. (SEA),
a wholly owned subsidiary of SAMSUNG Electronics Co., markets a broad range
of award-winning, advanced digital consumer electronics and information systems
products. The SEA organization oversees the North American operations of SAMSUNG
Telecommunications USA, SAMSUNG Electronics Canada and SAMSUNG Electronics Mexico.
Please visit www.SAMSUNGusa.com for more information.
About SAMSUNG Electronics

SAMSUNG Electronics Co. Ltd. is a global leader in semiconductor, telecommunication
and digital convergence technology. SAMSUNG Electronics employs approximately
75,000 people in 89 offices in 47 countries. The company is the world's largest
producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. SAMSUNG
Electronics consists of four main business units: Digital Media Network Business,
Device Solution Network Business, Telecommunication Network Business and Digital
Appliance Network Business.


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