March 30, 2010 in Mobile News

SAMSUNG Mobile Reaches More Than 7 Million U.S. Students With Nationwide Mobile Phone Recycling Program

DALLAS, March 30, 2010 - Samsung Telecommunications America (Samsung Mobile), the No.11 mobile phone provider in the U.S.2, is kicking off a nationwide as part of its March to a Million pledge to collect one million mobile phones for recycling in 2010. Reaching an estimated seven million middle and high school students in approximately 9,500 schools across the U.S., the eco-focused program will educate teens about the importance and ease of mobile phone recycling.


“Samsung Mobile has numerous eco-friendly initiatives in place, including our Mobile Take-Back program and last year’s launch of the Samsung Reclaim, the first phone in the U. .S. constructed from eco-friendly bio-plastic materials,” said Paul Golden, Chief Marketing Officer of Samsung Mobile. “The March to a Million program is taking our green initiatives one step further to educate consumers on the importance and ease of recycling mobile phones. The goal of the in-school program is to reach an influential demographic and one that we think will help us spread the word throughout their communities.”


Students will learn about the importance of mobile phone recycling and the impact that it can have, both environmentally and socially, and participate in activities that will allow them to educate their peers, parents and local communities. Each participating school has the opportunity to enter a sweepstakes to win either a VIP concert from the pop/rock band, Hey Monday, or one of fifty $1,000 “Green Grants” to put towards making their school more environmentally friendly3. The winner of the VIP concert will be announced in June.


In addition, Samsung Mobile unveiled the official March to a Million logo. To meet the goal of collecting one million phones for recycling in 2010, Samsung Mobile is creating eco-friendly educational programs, supporting wireless carrier’s mobile recycling programs and utilizing existing Samsung Mobile event sponsorships to collect and recycle mobile phones.


Samsung Mobile’s cell phone recycling efforts speak directly to their longstanding partnership with the EPA’s Plug-In To eCycling program. With only 10 percent of cell phones recycled annually, Samsung Mobile urges Americans across the country to recycle their cell phone during this year’s Plug-In To eCycling National Cell Phone Recycling Week the week of April 5 through April 11, 2010.


Samsung Mobile’s March to a Million program supports Samsung’s Eco-Management 2013 Plan announced in July 2009. The plan details a comprehensive set of sustainability goals to be achieved by Samsung in 2013, which include the reduction of greenhouse gas (GHG) emissions from manufacturing and product, the development of eco-friendly product, financial investment in eco-management initiatives and enhanced green partnerships with suppliers and partners.


For more information about Samsung Mobile’s In-School Recycling program4 or Samsung Mobile’s March to a Million initiatives, please visit www.samsungmobileusa.com/marchtoamillion or www.facebook.com/samsungmobile. To find out more information about Samsung’s Eco-Management 2013, please visit www.samsung.com. For additional information about Hey Monday, including their new album scheduled for release in June, please visit www.heymondaymusic.com.


1.Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

2.Based upon reported shipment data, according to Strategy Analytics Q4 2009U.S. Market Share Handset Shipments Report.

3.No purchase or collection necessary. For complete entry details see official rules available at http://samsungmobileusa.com/marchtoamillion. Public/private schools having any of grades 6-12 in the U.S. and D.C. are eligible to enter and win. Void where prohibited. Begins 4/1/2010 and ends 6/1/2010. Entries must be submitted by a legal resident of the U.S. and D.C who is at least 18 years of age or older as of 4/1/2010.

4. For additional information on how your school can participate in Samsung Mobile’s In-School Recycling program, please call 1-800-331-9218 or e-mail marchtoamillion@kmgusa.com.


About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsung.com.


About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT- LCDs. For more information, please visit www.samsung.com.


About Hey Monday
Formed in West Palm Beach, Hey Monday is led by Cassadee Pope. Her vocals pierce Hey Monday’s guitar-driven underbelly like sugar-tipped melodic daggers, her lush, vibrant voice spiraling like an aerobic workout amidst Hold On Tight, their debut album released as a joint venture between Columbia Records and Fall Out Boy bassist Pete Wentz’s Decaydance Records in October 2008. Since the album’s release, Hey Monday has played in front of hundreds of thousands of fans worldwide, crisscrossing America and visiting the far east, Australia, New Zealand and the United Kingdom while touring with Fall Out Boy, Metro Station, Cobra Starship, All Time Low, and We The Kings stateside. Hey Monday’s highly anticipated sophomore album will be released this June. For more information, please visit www.heymondaymusic.com.


EPA’s Plug-In To eCycling National Cell Phone Recycling Week (April 5 through April 11, 2010)
Plug-In To eCycling’s National Cell Phone Recycling Week 2010 is a joint effort with leading cell phone manufacturers, service providers and retailers to increase the awareness and recycling rates for cell phones. Plug-In To eCycling encourages Americans nationwide to donate or recycle their unwanted cell phones during the week of April 5 through April 11, 2010. For additional information and to find cell phone recycling locations and events near you, please visit: www.epa.gov/cellphones.


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