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SAMSUNG And Comcast Partner To Transform TV VIewing On Smart Televisions And Tablets

LAS VEGAS, Jan. 6, 2011—Today at the International Consumer Electronics (CES) Show, Samsung Electronics Co., Ltd., and Comcast Corporation (Nasdaq: CMCSA, CMCSK) jointly announced the companies’ partnership to continue to revolutionize the way consumers access content and watch TV. For the first time on a connected TV, the new Xfinity TV service will offer a rich, Web-like interface, enabling simpler navigation and the ability to seamlessly search across linear TV, DVR recordings, and video on demand among tens of thousands of content choices. A sleek graphics-rich display will guide the viewer to their favorite programming.

The partnership also will deliver a customized and integrated multi-platform viewing experience on Samsung smart TVs and the Android™-powered Samsung Galaxy Tab. On the tablet, the Xfinity TV experience is a virtual television guide and a mobile video player all in one. Xfinity TV digital customers will be able to browse, discover and sort video content, change the channel on a Samsung smart TV in real time, and program DVRs. In addition, they can watch streaming TV programming and movies directly on the tablet, and access that content across multiple devices. The service’s roadmap includes the ability to begin watching a favorite movie on the Samsung Galaxy Tab, then pause the movie and resume watching it on a Samsung smart TV from the exact moment it was paused, and vice versa.

The Xfinity TV service was unveiled today at the International Consumer Electronics Show by Comcast Chairman and CEO Brian L. Roberts during a keynote speech by Boo-Keun Yoon, president of Samsung’s Visual Display Business, and will also be demonstrated at the Samsung booth in the Central Hall.

“As we begin this exciting new decade, Samsung is also launching a new era of TV technologies that will delight and amaze consumers unlike ever before,” said Boo-Keun Yoon, president of Samsung’s Visual Display Business. “To partner with the renowned Comcast brand enables us to deliver on our promise of giving consumers greater variety, easy access and control of the content they discover and deliver a more immersive and entertaining experience to Comcast customers.”

Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation, said, “Our partnership with an industry leader like Samsung is another important step in Comcast’s plan to totally reinvent how consumers watch television wherever and whenever they want. We have the technology framework in place to deliver new features to Comcast customers faster than ever, including on connected TVs, tablets and multiple devices, which is core to our strategy and a key facet of the future of television.”

The Xfinity TV experience will be distributed later this year on the Samsung smart TVs and on the application store for the Galaxy products interacting through the Comcast set-top box, giving consumers yet another access point for discovering and connecting to Comcast Xfinity TV services. Content can be watched through Samsung’s award-winning LED, LCD and PDP TV products that reflect the company’s commitment to delivering consumers high-quality, visually enhanced and connected entertainment experiences in their home.

More information on Samsung’s smart TV strategy and Samsung’s partnership with Comcast were shared during Mr. Boo-Keun Yoon’s keynote address, which can now be viewed at www.samsungces2011.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. Samsung is also the HDTV market leader in the U.S. Please visit www.samsung.com for more information.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 22.9 million video customers, 16.7 million high-speed Internet customers, and 8.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wells Fargo Center, and, through Global Spectrum, manages other facilities for sporting events, concerts and other events.


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