Samsung Apps Reaches 100 Million Downloads

SEOUL, Korea – March 24, 2011 – Samsung Electronics Co, Ltd. today announced that Samsung Apps, its mobile & TV application store, has hit 100 million application downloads since its service began with the Samsung Wave (GT-S8500) smartphone in June 2010.



Samsung Apps has grown at a rapid pace since launch; reaching 10 million downloads in its first three months, which skyrocketed to 100 million downloads in March, just ten months after the store opened. Over 13,000 applications are now available from the marketplace – a six-fold increase since the store¡?s first day.



The most downloaded apps on the platform include Magic Torch, Need for Speed?? Shift and Asphalt 5. Transportation and navigation apps - such as London Traffic and Ndrive France - are also popular downloads. The most popular apps also reflect cultural characteristics; recipe and wine apps are popular in France, Germans love football related apps and Italians are fans of film information apps.



With Samsung Apps now available in 120 countries across the world, many countries have taken to the range of content available from the store. France had the highest number of downloads, followed by Germany and Spain. These three countries accounted for 40% of all downloads made from the store.



Samsung Apps features a wealth of games, news, reference, social networking and navigation apps which are especially designed for Samsung smartphones. Locally-customised apps which integrate relevant regional information, designed to provide a more useful, tailored service to users can be found alongside apps that deliver global content. Samsung Apps users can also easily share information about their favourite apps via their favourite SNS channel, Facebook or Twitter.



¡°We are anticipating that Samsung Apps will show a rapid growth in 2011, especially with a variety of the upcoming bada device line-up¡± said Kang-Hyun Kwon, Senior Vice President of Media Solution Center, Samsung Electronics. ¡°Through consistent service improvement and high-quality app selections, we will continue to offer optimised application services for Samsung smartphones.¡±



To mark the 100 million download milestone, Samsung is launching a weekly prize draw for customers. Each week, anyone who downloads an app from the Samsung Apps will be in the running to receive a Samsung prize. The lucky winners will be selected at random and could walk away with a Samsung Galaxy Tablet, Galaxy Player, USB sticks, or vouchers from the Samsung Apps.



This promotion applies to all bada handset devices (including Wave, Wave II, Wave 525, Wave 533, Wave 575, and Wave 723) and it will run from March 25th to April 30th, 2011. Details on the promotion can be found on the Samsung Apps site (http://www.samsungapps.com).



About Samsung Electronics Co., Ltd.



Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


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