June 27, 1998 in Social Responsibility News

SAMSUNG Ships CDMA Handsets to Mexico

SEOUL, Korea - June, 27, 1998 - Samsung Electronics Co., Ltd., become Korea's first company to export CDMA cellular phones (model: SCH-210) to Mexico. CDMA cellular phone service became available in that nation's major cities, including the capital, in May. Mexico cellular phone service provider IUSACELL and Samsung will jointly launch a massive advertising campaign on TV as well as in newspapers and magazines in an effort to generate a rapid "CDMA Boom" in Mexico.

The first shipment of SCH-210 handsets contains 2,000 units, and Samsung plans to send a total of 30,000 units to Mexico by the end of this year. The SCH-210 is one of Samsung's best selling handset models. The second-generation product for export markets that can operate in dual mode (analog or CDMA), satisfying the needs of both end-users and service providers. It offers a wide range of attractive features and provides excellent voice quality.

Samsung CDMA handsets have already been well received and achieved a significant share of the market in the US, Peru, Hong Kong, China and Brazil. This latest export to Mexico has further boosted Samsung's position as a leading CDMA handset supplier.

In Samsung Electronics Co., Ltd., there are three main business units:
. Multimedia & Home Appliances
. Semiconductors
. Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based the Samsung Group, is a world leader in electronics, with operations in more than 60 countries and 85,000 employees Worldwide.

CONTACT:
Helen Hwang
Overseas PR
Telecommunications Business
Samsung Electronics Co., Ltd.
Tel. 82-2-751-6215
Fax. 82-2-751-6026/6036
Email: bellevue@samsung.co.krnull


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