March 21, 2014

Samsung offers a Global Preview of Galaxy S5 and Gear devices prior to Launch

Seoul, Korea – March 21, 2014 – Samsung Galaxy S5, Gear 2 and Gear Fit are on display and available for pre-order at more than 1,400 shops around the world beginning on March 21, 2014. The preview offers an advanced experience of Galaxy S5, Gear 2, and Gear Fit, with the help of dedicated Galaxy Specialists who will be showcasing the unique new features including rich tone HDR camera, finger print recognition, and Heart Rate Monitor.



“The new Galaxy S5 and Gear devices are designed for what matters most to our consumers,” said Younghee Lee, Executive Vice President of Global Marketing, IT& Mobile Division at Samsung Electronics. “We listened closely to our consumers when designing these products, and we want to give as many customers as possible the enough chance to experience of Galaxy S5, Gear 2, and Gear Fit before they purchase.”

The global preview takes place at Samsung Experience Stores, mobile carrier stores, and key retailer stores across 61 countries. Beginning with the United States and Switzerland on March 21, the special first look experience will be expanded to the remaining 59 markets including Brazil, China, Germany,and United Kingdom.



The Galaxy S5, Samsung’s newest flagship smartphone, combines an advanced camera, the fastest network connectivity, dedicated fitness tools and enhanced device protection features to deliver the ultimate mobile experience to the market today. The device was announced at Samsung UNPACKED 2014 on February 24, and will be available globally on April 11, 2014.



Samsung also announced three new additions to the Gear series at Samsung UNPACKED : The Gear 2, Gear 2 Neo, and Gear Fit. The Samsung Gear 2 and Gear 2 Neo offer consumers enhanced connectivity and a completely integrated approach for the most personal wearable experience. The Samsung Gear Fit, featuring the industry’s first curved Super AMOLED display, offers the unmatched convenience of Samsung Gear technology with the most comprehensive fitness tools available today, empowering consumers stay physically active without sacrificing personal style or mobile connectivity. The Gear devices will also be available globally on April 11, 2014.





About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.