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April 11, 2014

Samsung Brings Galaxy S5 and New Gear Devices to Global Market

SEOUL, Korea – April 11, 2014 – Samsung Electronics today announced the commercial launch of the new Galaxy S5 and the Samsung Gear devices – Samsung Gear 2, Samsung Gear 2 Neo, and Samsung Gear Fit. The newly launched devices are ready to be on the shelf in 125 countries including US, Europe, Middle East, Latin America, and most Asian markets.

“The refined design and technological innovation of our new Galaxy S5 and Samsung Gear devices are the direct result of Samsung listening carefully to what consumers wanted in the next generation of mobile technology.” said JK Shin, CEO & President of IT & Mobile Communications Division at Samsung. “We carefully crafted each device to offer a sophisticated, superior mobile experience that lets consumers stay connected in their own way to focus on what really matters to them.”

Samsung Galaxy S5
The Galaxy S5 combines the advanced camera with world’s fastest auto focus, superior network connectivity, dedicated fitness tools with S Health 3.0 and enhanced device protection features including IP67 dust and water resistance. New and enhanced Samsung WatchON and Samsung Wallet are available to make the Galaxy S5 experience even more enjoyable and productive. The Galaxy S5 is currently available in charcoal Black, shimmery White, electric Blue and copper Gold.

Samsung Gear 2 and Gear 2 Neo
The Gear 2 and Gear 2 Neo have taken wearable technology to the next level acting as an extension of a consumer’s daily life with integrated fitness applications, a standalone music player, remote control feature and compatibility with a wide variety of Samsung devices. Both devices offer a slim, lightweight design with a mere 10 mm thickness. The Gear 2 is currently available in colors including charcoal Black, gold Brown and newly added wild Orange, while the Gear 2 Neo comes in charcoal Black, mocha Gray and wild Orange.

Samsung Gear Fit
The Gear Fit is perfect blend of style, fitness and convenience for a wearable device like no other. Featuring the industry’s first curved Super AMOLED display; the superior connectivity benefits of Samsung wearable technology with custom, real time fitness coaching to provide personalized advice and workout recommendations. The Gear Fit is currently available in colors including charcoal Black, mocha Gray, and wild Orange, as well as newly added supreme Red, cobalt Blue and vital Green.

Along with the product launch, Samsung has released a new global TV commercial, “My Life Powered by Galaxy S5”. The TV commercial highlights how the Galaxy S5 delivers the capabilities that matters most to consumers and enhances lives by focusing on the relevant and meaningful benefits. It was directed by Tarsem Singh, best known for his work on REM’s “Losing My Religion” music video, as well as films including Mirror Mirror, Immortals. Please visit and find the new TV commercial at http://youtube.com/samsungmobile.

To further celebrate the launch of the Galaxy S5, Samsung is also offering Galaxy device users the exclusive FIFA 14 mobile game. Available exclusively on the Galaxy S5 and other Galaxy devices starting April 11, users will have the unique chance to play against the Samsung Galaxy 11** team as part of a special partnership with EA SPORTS FIFA 14 on mobile. The Galaxy 11 team, which features the world-class football players including Lionel Messi, Cristiano Ronaldo and Wayne Rooney, will be available in Ultimate Team mode of the mobile game. Users can attempt to take down the best players in the world, who have also been tasked with saving Earth, for chances to win special FIFA 14 prize packs.

Samsung will also provide consumers the unique purchasing experience at selective Samsung Experience Stores around the globe on launch day. Through this events customers will be treated to a premium Galaxy blue carpet and enjoy a variety of exciting activities such as raffles, photo zones, “best dressed” contests, and a flash mob* in a festive mood.


* Please note that activities may differ by store location.

**Galaxy 11 is a global, multi-platform marketing campaign that tells the story of the top-class football players from around the world that will attempt to save the planet from alien domination in a “winner takes all” match on a virtual football pitch. Revealed in a series of chapters in 2014, the campaign will be brought to life and offer engagement opportunities across Samsung Galaxy devices, online platforms and social media channels.


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visitwww.samsung.com
About Electronic Arts.
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players in over 200 countries.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available atwww.ea.com/news
EA SPORTS, The Sims, SSX, Need for Speed, Mass Effect and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. Ultimate Fighting Championship®, UFC®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC and affiliated entities in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners. John Madden, NFL, NCAA, NHL, NBA, PGA TOUR and FIFA are the property of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.