August 25, 2004 in Social Responsibility News

500,000 Fans and Athletes Visited the Olympic RendezVous @ SAMSUNG

August, 25, 2004 (Athens) - Today, the 500,000th visitor to the Olympic Rendezvous at Samsung (OR@S) was recorded. As a result of the huge popularity of the ATHENS 2004 Olympic Games so far, visitor numbers are far beyond those expected at OR@S. The OR@S stands out as a beacon in the OAKA where spectators, fans and athletes alike can come and enjoy themselves in a cool and relaxing atmosphere, chatting over the latest results and medal news at the Olympic Games. They can also enjoy Samsung's cutting edge wireless equipment technology and latest gadgets and phones or just enjoy themselves with the newest mobile phones. The facility, which is designated “Official Meeting Place for Athletes and Their Families” during the ATHENS 2004 Olympic Games, has only been open 13 days. Over 6 00,000 visitors are now expected to visit it during the overall period of t he Games.
OR@S is the center of a wide range of activities aimed at entertaining spectators and assisting competitors and sharing the Olympic spirit with everyone. During The Games Samsung has hosted a series of “National Days”, cultural entertainment events which celebrated various cultures of Olympic nations . It will also be hosting a series of auctions for Olympic memorabilia to raise money for the charity ‘Right To Play'. Fans will be able to meet their national heroes and heroines, enjoy especially created themed events, memorabilia auctions, musical performances and a spectacular laser show. Visiting athletes include stars from eight nations such as Sydney Gold medallist Cathy Freeman and competitors such as Darren Campbell (well known sprinter from the UK), Niki Xanthou (the popular Greek long jumper) and Miguel Indurain (legendary Spanish cyclist and Atlanta 1996 gold medallist) all of whom are also Samsung Athlete Ambassadors.
Senior Vice President and Chief Communications Officer of Samsung Electronics, Mr. Il-Hyung Chang said, “I am delighted that so many spectators have chosen to enjoy the many exciting activities at OR@S. We were honored when the OR@S was designated the Official Meeting Place for Athletes and Their Families and it is also very pleasing that we have been able to assist so many athletes at the Games so far.”
A special celebration was held to honor the 500,000th visitor to the Olympic Rendezvous @ Samsung. The winner, Mr Nick Tsolakis, was from Crete and had spent 10 days in Athens to enjoy the Games. He was presented with a Samsung mobile phone ? SGH-E700 by Seong Soo (Sunny) Hwang, Director General, from Samsung Electronics in front or a large crowd. Commenting on this surprise presentation he said:
“I was very surprised. I have been to the OR@S every day to enjoy the entertainment. When I heard there would be a celebration of the 500,000th visitor, I didn't think it was going to be me. I think this facility is really impressive and I will certainly be coming back for the remaining days of the Games.”
Over the Games time, OR@S is featuring three main activities:
The Athlete Center


The Athlete Center is the “Official Meeting Place for Athletes and Their Families” during the ATHENS 2004 Olympic Games. The Center provides a home- away- from-home for visiting athletes and their guests.
The Spectator Center

The Spectator Center on the ground floor showcases some of Samsung's contributions to the world of wireless communications. Visitors will be able to see demonstrations of Samsung's unique and innovative information system WOW (Wireless Olympic Works) which allows ATH ENS 2004 officials and organizers to access up-to-the-minute Olympic scores and other data while on the move.
Loop Plaza

Situated immediately outside the OR@S building , this area is dedicated to live entertainment and exhibits. The Loop Plaza will play host to public appearances from Olympians, Samsung's laser shows , National Day celebrations, sports memorabilia auctions, an Olympic Torch Relay exhibit and other live dance, music, acrobatics and street theatre performances.
The OR@S is located within the Athens Olympic Sports Complex (OAKA) next to the Olympic Superstore and the Neratziotissa entrance.
Interviews may be available, please arrange in advance by contacting Tanya Veingard (international) on +30 697 225 5925 or Haris Makrakou (Greek) on +30 694 880 0746.


Notes to editors:


Samsung athlete ambassadors include: Sydney Gold medallist Cathy Freeman (Aus), Sprinter Darren Campbell (UK), swimmer Alessio Boggiatto (Italy), fencing star Andre Wessels (Germany), tennis player Elena Dementieva (Russia), legendary Spanish cyclist and Atlanta 1996 gold medallist Miguel Indurain, long jumper Niki Xanthou from host country Greece and 400 meter hurdler Stephane Diagana (France)
Samsung Electronics Co., Ltd. is a global leader in telecommunication technology. Samsung Electronics employs approximately 88,000 people in 89 offices across 46 countries. The company is the world's third largest producer of mobile phones in quantity and the second largest producer of mobile phones in sales volume. Since 1997 Samsung has been the Olympic Partner in the wireless communications equipment category. Samsung was a Proud Presenter of the ATHENS 2004 Olympic Torch Relay.


For more information, please visit the web site, http://www.samsung.com
For more information:

Tanya Veingard (International) / Haris Makrakou (Greek)

Samsung Olympic Games Press Office

O: +30 210 003 7257

M: +30 697 225 5925 / +30 694 880 0746

E: tanya_veingard@uk.cohnwolfe.com / hmakrakou@theprteam.gr


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