September 11, 1998 in Social Responsibility News

SAMSUNG Electronics First to Mass Produce 15" TFT-LCDs for Notebook PCs

SEOUL, Korea - September, 11, 1998 - Samsung Electronics Co., Ltd., has developed a 15" thin-film-transistor liquid crystal display (TFT-LCD) for notebook PCs. The company has become the first in the industry to begin mass production of this, the largest size TFT-LCD used with notebooks.

Samsung Electronics plans to supply the 15" TFT-LCDs to major PC makers in the United States. Initial monthly production is set at 6,000 units, and that figure will be increased to 20,000 units by the end of this year.

The trend in notebook PCs is now to larger and larger screens. Until recently the most common sizes were 12.1" and 13.3". From the third quarter of this year, attention has focused on 13.3" models, and these will be the main size in the industry from the beginning of 1999. In the future, use of 14.1" and 15" screens is expected to increase.

According to Display Search of the US, the 12.1" screen, which was the main model in 1997, will occupy 40% of the market this year, while the 13.1" models will represent 41% and the 14.1" screens will assume an 18% share. The market for notebooks with 15" screens will begin to be formed from the third quarter of this year, and this size will make up 6% (930,000 units) of next year's market.

Samsung's 15" TFT-LCD weighs 760 grams and is 7.9mm thick. It is easy to carry and use and features a brightness of 150cd/m2, which is better than most other TFT-LCDs now on the market.

The 15" TFT-LCD has the same functional size as a 17" cathode ray tube monitor. It offers XGA (1024 x 768) definition and is rated as the ideal size for users. As technology allows the 15" model to become lighter, demand will naturally increase.

In Samsung Electronics Co., Ltd., there are three main business units:
- Multimedia & Home Appliances
- Semiconductors
- Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $13 billion (1997) flagship company of Korean-based Samsung Group, is a world leader in eletctronics, with operations in more than 60 countries and 85,000 employees worldwide.

CONTACT:
Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Seoul HQ, Korea
Tel. 82-2-727-7692 / 7823 / 7821
Fax. 82-2-727-7826
Email: jhnee@samsung.co.kr


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