November 01, 1998 in Social Responsibility News

Runners Show Massive Support for Asian Games Athletes

BANGKOK, November 1, 1998 -- Asian Games supporters from throughout Thailand joined together at Bangkok's Royal Plaza this morning (November 1), and helped raise almost 400,000 baht for Thai athletes in the 'Lets Run Together' Running Festival.
Families, school children, army personnel and top celebrities were amongst the 15000 people who put on their running shoes and made the early start to raise money for Asian Games athletes.

Official Partner of the 13th Asian Games, Samsung Electronics donated US$1(38 baht) to the Amateur Athletics Association of Thailand (AAAT) for every runner completing the course and brought the total sum to US$10,000 (380,000 baht).

Guest of Honour at the event was Thai National Olympic Committee Chairman and Vice Chairman of BAGOC, General Chetta Thanajaro who said the day's turnout would not only benefit Thai athletes in monetary terms "While today's activities will raise money and help our athletes prepare for the Asian Games, they will also pass on a strong message of support and encouragement from all Thai people," Gen. Chetta said.

General Chetta fired the starting pistol for the race at 6.30 am and a group of wheelchair competitors led the field in the 5km run.

Khun __was the first woman to finish the race (time) and Khun __ was first across the line in the disabled category.

Managing Director of Thai Samsung Electronics, Mr Suk Min Chung said the turnout was a vote of support for Thailand's Asian Games efforts.

"It was great site to see so many people get behind their Asian Games sporting heroes and show their support for the Games - their dedication alone is responsible for the significant contribution we are making today," he said.

Vice President of the AAAT, Pol. Col Siroj Tianskool thanked Samsung for the donation and said there would be many uses for the money.

"We needed these funds to improve conditions for our athletes and the money will go not only towards the costs they incur, but also provide much needed allowances while their competing," he said.

'Let's Run Together' in Thailand was part of a three-country Asian Games effort,organized by Samsung, which also saw highly successful runs in China and India today (November 1).

"'Let's Run Together' far exceeded all expectations in Thailand, China and India," Mr Chung said, "we'll now seriously consider making this an annual event and look into the possibility of expanding the number of countries involved."

Samsung Electronics Co. Ltd, is the US$13 billion (1997) flagship company of the Korean-based Samsung Group - a world leader in Electronics.


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