January 06, 2005 in Social Responsibility News

SAMSUNG’S Compact New DUOCAM™ Puts The Best Of Both Worlds In The Palm Of Your Hand

Las Vegas, NV - Samsung Electronics America, Inc., which pioneered true digital imaging convergence with the award-winning DuoCam family of integrated digital camcorders/still cameras, is making a great idea smaller than ever with the introduction of the ultra-compact SC-D6550 DuoCam. The palm-sized SC-D6550 features Samsung's groundbreaking dual-lens system, which can switch modes effortlessly to produce sharp-as-life digital video or high-resolution still images. Samsung's newest DuoCam will be on display throughout CES 2005 in the Samsung booth, #11024 in the Central Hall of the Las Vegas Convention Center from January 6th - 9th.

Samsung's DuoCam successfully merges both still and video functions to offer consumers a complete digital imaging package. The latest DuoCam SC-D6550 upholds a tradition of video excellence with a 680K CCD lens and 10x Optical Zoom/ 900x Digital Zoom that delivers hi-res video images with vibrant color resolution and detail. For still photography, the five Mega Pixel CCD still lens delivers 2592 x 1944 pixel image resolution, enabling consumers to create large size prints with maximum picture sharpness and color accuracy.

"The new 3rd generation DuoCam reflects Samsung's continuing commitment to providing innovative solutions to meet consumer's needs," said Claude Frank, Director of Digital Audio/Video Products, Samsung Electronics America. "Consumers no longer have to choose between top quality stills and superior digital video - they can now get both with one easy-to-use, palm-sized device."

In fact, the 3rd generation DuoCam represents a 40% reduction in size from its predecessor. Designed with an ergonomic hand-grip, the SC-D6550 is the ultimate in portable imaging versatility and convenience.

In addition to producing top-notch video and stills, the DuoCam is packed with all the features consumers expect from a digital camera. The Instant ON feature means the camera is ready to go less than a second after the power button is pressed, while a new battery indicator displays the actual playing time and recording time left. Images and video can be played back on the built-in color LCD screen, and a playback zoom feature allows viewers to focus on a small section of an image.

A host of options ensures the highest quality image capture and display. Slow Shutter and Nite Pix options allow users to compensate for poor lighting conditions. Digital Image Stabilizer and a built-in flash keep stills and video bright and sharp. Program AE (auto-exposure) modes provide built-in recording optimization, automatically selecting the best combination of aperture and shutter speed for superior results.

The DuoCam also offers top-of-the-line digital device compatibility. The built-in Multi-Card Slot allows consumers to store and transfer their files using Memory Stick, Memory Stick Pro, Secure Digital Cards or Multi-Media Cards. The high-performance PC interface surpasses traditional camcorders with USB 2.0 compatibility that provides quick, smooth data transfers to PC hard drives. And Samsung's PictBridgeä printing protocol allows users to connect the camera directly to a compatible printer via a standard USB cable.

The SC-6550 Compact DuoCam will be available in May 2005 with an MSRP of $799.99.





About Samsung Electronics America, Inc.


Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.
About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.


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