September 01, 2006 in Special Events News

SAMSUNG President Gee Sung Choi Announces The Next Step in the Digital Renaissance In IFA Opening Keynote Speech

Berlin, Germany - 1st September, 2006 : Samsung Electronics Co. Ltd. President Gee Sung Choi delivered the opening keynote address at IFA 2006, the world's largest consumer electronics exhibition. The speech, entitled "The Next Step in the Digital Renaissance - Creating Rich Digital Experiences," comes at a time when Samsung is experiencing strong growth worldwide, with particular success in the European market.

During his keynote speech at IFA in 2003, Mr. Choi predicted the strong growth of the consumer electronics industry, which he called "The Digital Renaissance." During this year's keynote address, he reviewed developments coming from the digital transition that are opening up many exciting new opportunities.

Mr. Choi highlighted Samsung's strong leadership position in innovative products designed for home and mobile entertainment. These products included High Definition TVs, Blu-ray Disc Players, Home Theatre Systems, MP3 Players and cutting-edge Mobile TVs. He also described the importance that Samsung places on the European market, with major investments in manufacturing, logistics, R&D and design facilities.

Together with some exciting new product announcements, he also discussed the next step in the development of the consumer electronics industry - the era of "Rich Digital Experiences." High definition content, captivating design, and new product interactions define the new consumer experiences in this stage of the Digital Renaissance. Samsung is poised to deliver rich digital experiences for a wide variety of content and services through its broad portfolio of digital media products. Finally, Mr. Choi shared Samsung's view of the future consumer electronics market and how customers and industry can benefit from the exciting changes ahead.

In addition to delivering the opening keynote speech, Samsung is hosting an expansive booth to showcase a wide range of cutting edge digital products.

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About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in digital media, semiconductor, telecommunication, and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.

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