April 26, 2007 in Social Responsibility News

SAMSUNG Sponsors Beijing 2008 Olympic Torch Relay


Beijing, China, April 26, 2007 : The Beijing Organizing
Committee for the Games of the XXIX Olympiad (BOCOG) announced today that
Samsung Electronics has signed on as the Presenting Partner of the Beijing
2008 Olympic Torch Relay at the China Millennium Monument. BOCOG also unveiled
torch designs, planed Route for the Torch Relays leading up to the grand
opening ceremony of the Beijing 2008 Olympic Games on August 8, 2008.



Today, Samsung Electronics and BOCOG signed the Beijing 2008 Olympic Torch
Relay sponsorship contract.



“Samsung is thrilled to be the Presenting Partner of the Beijing Olympic
Torch Relay,” said Mr. Gyehyun Kwon, Vice President of Samsung Electronics
in charge of worldwide sports marketing. “We are extremely proud of
the diverse group that will have the honor of carrying the Olympic flame
at this historic event. The torchbearers reflect what is best in all of
us and also Samsung’s corporate values of harmony and shared humanity.
In particular, the Torch Relay in China will enhance the understanding and
friendship between Samsung and the Chinese people.”


As the Presenting Partner of Torch Relay, Samsung has the rights to select
1,500 torchbearers, use torch relay logos, and hold Torch-related marketing
events. Samsung Electronics has been involved in the international torch
relay in the Athens 2004 Olympic Games and the Torino 2006 Olympic Winter
Games.



Samsung Electronics will host a series of public events in cities along
the torch relay route with a variety of programs and promotional events
surrounding its wireless telecommunication products.



Concurrently, Samsung Electronics plans to stage a formal launching of the
Olympic marketing campaigns throughout China. In June, Samsung Electronics
will kick off the Beijing Olympic Campaign and hold a public concert .



The Samsung Electronics brand has made its presence known in all corners
of the world through its sponsorship of the Olympic torch relays. Torch
relay sponsorship, together with the Wireless Olympics Works (WOW) and the
Samsung OR@S are viewed as the best marketing approaches that fully capture
the Olympics theme.



Samsung Electronics has increased its brand value through sponsoring Olympic
torch relays. Samsung has selected torchbearers for relays through 34 cities
in 27 countries for the Athens 2004 Olympic Games. During the Torino 2006
Olympic Winter Games, Olympic torches were carried by torchbearers selected
by Samsung through 567 cities in Italy, where the brand of Samsung has been
ever remembered by each street and alleys in Italy.



Samsung entered its first agreement with the IOC to become a TOP partner
in 1997 and sponsored the Nagano 1998 Olympic Winter Games. Since then,
the company has become an official TOP Partner of the Olympic Games in wireless
telecommunications equipment, which will last until 2016. With the sponsorship
of the Beijing 2008 Olympic Torch Relay, Samsung is committed to sponsoring
the longest, most extensive, and most inclusive one of its kind in the history
of the Olympic Movement.




About Samsung Electronics


Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication,
digital media and digital convergence technologies with 2006 parent company
sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately
138,000 people in 124 offices in 56 countries, the company consists of five
main business units: Digital Media Business, LCD Business, Semiconductor
Business, Telecommunication Network Business and Digital Appliance Business.
Recognized as one of the fastest growing global brands, Samsung Electronics
is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com.