January 10, 2000 in Social Responsibility News

SAMSUNG Electronics Develops Unique All-in-one DVD Player

SEOUL, Korea - January 10, 2000 - The market for DVD players is growing rapidly, particularly in advanced countries. Now, Samsung Electronics has come up with a unique "entertainment station" that includes a DVD player, 3D game player and interactive function.

Samsung's "all-in-one" DVD player allows the user to play 3D games that interact with the software loaded on the DVD. It comes with a graphic equalizer and beautiful graphic effects that allow the user to watch the rhythm and beat. The user may also selectively magnify any part of the screen with the infinite motion zoom.

Samsung Electronics has given its new product the pet name "Extiva" (a hybrid of "excellent" and "festival"). The company unveiled Extiva to the public at the Winter Consumer Electronics Show, which opened in Las Vegas on January 6.

DVD players developed to date have operating speeds of between 50 and 80 mips. By contrast, the Samsung Extiva operates 30 times faster.

Equipped with a powerful microprocessor, Extiva is the DVD player that can handle three-dimensional DVD games with seven times the data volume that CD games have. Unlike with conventional DVD players, Extiva users can interact with the built-in contents. Thus, the Samsung product has taken the DVD player to a new level of usage.

Samsung Electronics developed the first DVD players that could play back all broadcasting formats (NTSC, PAL, etc.) in 1998. Industry experts say that the Extiva is further proof that Samsung is at the top of DVD player technology.
The market for DVD players began to form in advanced nations in 1997. Last year, Samsung Electronics sold its one millionth unit, representing 17% of the world market. With the development of Extiva, the company expects sales to be greatly stimulated.

Samsung Electronics will begin exporting Extiva to the US, the world's largest DVD player market, in March. The company will export it at US$499 per unit, about twice as high as other DVD players. Sales are set to begin in Korea and Europe in the second half of the year.

About Samsung
Samsung Electronics Co., Ltd., with 1998 sales revenue of US$16.6 billion, is a world leader in the electronics industry. The Korea-based firm has operations in 46 countries and employs 54,000 people worldwide. The company consists of three main business divisions: Multimedia & Home Appliances, Semiconductors and Information & Telecommunications. For more information, visit the website, http://www.samsungelectronics.com


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