January 06, 2001 in Social Responsibility News

SAMSUNG to Showcase New Ultra Portable Digital Audio and Computer Peripheral Products at 2001 CES

Las Vegas, NV - January 6, 2001 - Samsung Electronics America - the company that introduced NUON and FLCD technology - has now partnered with DataPlay, Inc. to unveil a new digital media for multimedia devices. The technology will be demonstrated at the 2001 Consumer Electronics Show at the DataPlay booth, LVCC # 1357. Actual delivery of these products are expected to be the end of 2001.

DataPlay's non-erasable optical disks are almost as small as a quarter, yet can hold up to 500MB of data. Both compact and powerful, the disks can be used with multiple devices such as PDAs, cell phones, and music players and can store photographs and music as well as video.

"We are excited to bring this revolutionary technology to market," said Michael Malcy, Vice President of Samsung's Digital Convergence Team. "Samsung has made a commitment to move forward with new and creative digital convergence products and DataPlay has proven to be an excellent match to help achieve this goal."

DataPlay enabled technology that will be at the 2001 CES Show includes Samsung's: Combi YEPP, featuring a detachable portable audio player/encoder on a minisystem with built in CD player and AM/FM stereo; a YEPP portable digital audio player capable of 10 continuous hours of playback and four mode equalizer; a PCMCIA Card, employing standard PCMCIA Type II Interface; and a USB Drive, using a standard USB 1.1 interface.

About Samsung Electronics America (SEA)
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit http://www.samsung.com/USA for more information.

About Samsung Electronics (SEC)
Samsung Electronics Co., Ltd., with 1999 sales revenue of $22.8 billion, is a world leader in the electronics industry and 3rd most valuable brand among consumer electronics companies. The Korea-based concern has operations in about 50 countries with over 60,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors and Information & Communications Businesses. For more information, please visit our website, http://www.samsungelectronics.com

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