June 16, 1997 in Social Responsibility News

SAMSUNG Electronics Signs on as CDMA System Provider to China

Shanghai, China, June 16, 1997: Samsung Electronics Co., Ltd. and Shanghai Great Wall Mobile Communications Co. Ltd. held a signing ceremony for the provision of 67 CDMA (code division multiple access) cellular system base stations and follow-up services. Installation is scheduled to begin later this month and the system will be fully operational by 1998.

By winning this contract, Samsung has now entered the Chinese market, the largest in the world. "Winning this contract is a significant acheivement for Samsung," said Pil Gon Lee, Chairman & CEO of Samsung China Headquarters, at the signing ceremony. "Samsung's experience in the Korea market which began April 1 of last year, contributed to the attainment of this CDMA contract."

Chinese authorities opened tenders to introduce CDMA systems in four major cities: Beijing, Shanghai, Guangzhou and Xian. Major leaders in the industry took part in the bid including Samsung Electronics, Motorola, Lucent Technologies, Northern Telecom, Qualcomm, and LGIC and the bids went to Lucent Technologies for Guangzhou, Motorola for Beijing, Northern Telecom for Xian and Samsung for Shanghai.

It is quite clear that the Chinese are seeking for a new telecom standard to satisfy its 1.3 billion population. The market is expected to grow to 20 million mobile subscribers by the year 2000.

The Chinese government has a long-term plan to make Shanghai an international center of trade and finance on par with Hong Kong. Therefore, the government is investing much to build up the city's telecommunications infrastructure. Already the number of cellular phone subcriber rate has grown alarmingly. There were 330 thousand users in 1996 and that figure is expected to increase to 630 thousand this year.

Samsung Electronics has already established a joint venture company to market nationwide wireless local loop systems in Shanghai. It also operates a jotint venture company that manufactures and markets public switching systems and facsimiles in Shandong since 1992.

Samsung Electronics Co., Ltd. a US$19 billion flagship company of the Korean-based Samsung Group, is a world producer of consumer electronics, industrial electronics and semiconductors. The company's telecommunications division grew 67% in 1996, with a sales of US$3.1 billion. In an effort to improve the company's brand image in the telecommunications industry, on May 9, 1997, Samsung Electronics signed on as The Olympic Partner (TOP) in wireless communications for the 1998 Nagano Winter and 2000 Sydney Summer Games.


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