January 29, 2001 in Social Responsibility News

SAMSUNG Electronics Mobile Phone Picked the Best in the US

SEOUL, Korea #January 29, 2001 #The February issue of Consumer Reports magazine has selected a Samsung Electronics CDMA cellular phone (model: SCH-3500) as the best CDMA cellular phone sold in the US. This accolade will help to spotlight Samsung technology and boost the company# brand image.

The monthly Consumer Reports is one of the most influential consumer publications in the US. The magazine does a comparison test among the top brands in a given product category each month, and the conclusions made by the magazine staff have a powerful effect on consumers#purchase decisions.

The February issue assessed mobile phones for such criteria as voice quality, user-friendliness, battery-life and usage time. The SCH-3500 received the highest overall score of all the products tested with a #ery Good#rating.

Back in April 2000, the SCH-3500 also won the Design and Engineering Excellence Award, offered by the US Consumer Electronics Association at Consumer Electronics Show 2000.

The #lip-up#type SCH-3500 was launched in November 1999. It weighs 156 grams and comes with a graphic LCD and voice-activated dialing feature. During 2000, this single model held the top share (28%) of the US market for CDMA mobile handsets.

On the heels of this latest honor, Samsung Electronics plans to introduce new models with even more innovative features for US consumers.
About Samsung Electronics
Samsung Electronics Co., Ltd., with 2000 sales revenue of KRW34.3 trillion, is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses. For more information, please visit our website, http://www.samsungelectronics.com

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