Cooperation with Twentieth Century Fox for a Europe-wide mobile phone premiere
Seoul, Korea, November 21 st , 2006- Samsung Electronics, the mobile phone manufacturer , is cooperating with film producer Twentieth Century Fox to make the fantasy film ‘ Eragon ' – soon in cinemas – available on mobile phones. ‘Eragon', the Christmas blockbuster includes such actors as Jeremy Irons, John Malkovich, Robert Carlyle and Sienna Guillory , begins in cinemas in mid-December.
Samsung mobile phone users in Europe will be able to exclusively receive free mobile contents such as film trailers, screensavers and wallpapers before the premiere of the movie ‘Eragon' as they download from the website. (eragon.samsungmobile.com). The mutual cooperation between Samsung Mobile and Twentieth Century Fox is presenting the premiere, making it possible for Samsung customers using any mobile phone models to load the video trailer and other mobile Eragon contents onto phones.
The internet and mobile event began simultaneously on November 15th in 15 European countries including U.K. , France , Germany , Italy and Russia . Moreover, the quiz competition begins on the 24 th of November : Players answering one of the 31 questions correctly go into the raffle draw and have a chance to win the main prize. Samsung Mobile 's competence in the industry makes it possible to download Eragon contents, and also to take part in the quiz online and from mobile phones .
The prize in each country is a five-day trip to Hollywood for two people, including a stay at a hotel on the Sunset Strip, $200 spending money and a tour of the Twentieth Century Fox studios. Competition prizes also include limited fan packages from Eragon as day prizes and Samsung mobile . Mobile phone winners will receive an integrated MP3 player with stereo audio streaming function, all packaged in the stand-out attractive, ultra-slim form design of the new Samsung models.
Anna Dodd, Vice President, International Promotion for Twentieth Century Fox, said : "With Samsung Mobile we've got a strong international partner bringing the mobile component into the Eragon promotion. It's great for Eragon fans in Europe ."
Dr. Anthony Park, Director of Business Development for Samsung Telecommunication Europe, about the cooperation adds "We are proud to be exclusive mobile phone promotion partners for Eragon. With this Fox co-operation , we can offer Samsung phone users content for their mobiles before all other fans."
Accompanying the movie promotion with Twentieth Century Fox, Samsung will continue to embed more entertainment into the mobile phones.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.