Samsung Electronics has implemented a specific and actionable guide to practice AI Ethics Principles of fairness, transparency, and accountability, and formed an AI Ethics Council to operate its own inspection process.
Our Accessibility Council works to improve accessibility for all customers using our products and services. We are developing an inclusive AI system so that all stakeholders can use our products and services equally and conveniently.
The data utilized and generated by AI is checked for any biased content such as race, gender, or age through a self-diagnosis checklist. Any data containing biased content will be discarded. After that, we operate a feedback process to ensure that the same biased data is not used or generated again.
Samsung Electronics has established monitoring and alert functions against violations of fairness. In particular, if there is a risk of violation of fairness such as occurrence of bias in AI services provided by Samsung Electronics, the monitoring/alert function will work to prevent serious violations from becoming reality.
Samsung Electronics complies with its privacy policy by collecting and using personal information to the minimum extent necessary for its intended purpose in a transparent manner, ensuring safe use while respecting user choice. It has established and is operating a process to check for any infringement of personal information throughout the entire data collection, processing, and utilization process related to AI, applying strong security technologies to protect the data securely.
Samsung Electronics strives to enhance users' awareness and understanding of AI systems by guiding developers and other employees to ensure that users are aware of their interactions with or usage of AI systems from the design stage onwards. Additionally, it explains the purpose and functions of AI systems in clear language understandable by various stakeholders, as well as any special attention required or limitations.
Our company recognizes its responsibility to ensure transparency throughout the development process and establish a principled approach. To achieve this, we have created standardized forms and guidelines for documenting data-related information, as well as the development and evaluation procedures for AI models and services, which are aligned with our AI Ethics Principles.
The internal guidelines and checklists provided guide how employees can implement AI ethical principles in the process of designing, developing, distributing, implementing, and operating products and services utilizing AI technology.
We are training our employees to enhance their understanding of AI ethics and awareness of its importance. The training includes global trends of AI ethics and regulation and AI ethics guidelines for the workforce. Special AI ethics training courses have been newly open for internal AI experts, and AI ethics training is mandatory for all employees since 2024.
Samsung Electronics operates an AI Ethics Council with relevant departments such as Samsung Research and Compliance Team for support, education, and supervision of the development process and developer tools in line with the AI Ethics Principles. Important issues of the AI Ethics Council are reported to and discussed by the Sustainable Management Committee under the board of directors, and continuous efforts are made to establish and develop a culture of ethical AI development.
We have formed an AI Red Team for AI safety verification to perform safety verification and risk mitigation activities on major risks related to generative AI (inducing model functional errors, misuse of generated results, personal information leakage, creation of harmful content, bias, generation of dangerous information, etc.).
Samsung Electronics cooperates with multiple stakeholders to promote the understanding of AI’s social impacts and to utilize AI technology in a responsible manner. We are communicating with experts from academia, research institutes, and industries to establish the right policies by participating in the “Industrial Artificial Intelligence Standardization Forum” organized by the Korean government. The forum promotes standardization to establish evaluation criteria and ethics guidelines for AI reliability; to accumulate high-quality data; and to secure inter-operability by AI-applied industry. Samsung Electronics is also participating in the “Artificial Intelligence Ethics Standardization Forum” and contributing to ultimately creating a good AI ecosystem by understanding trends in AI-advanced countries and global standardization and developing and distributing AI ethics guidelines suitable for domestic circumstances.