Samsung Electronics has implemented a specific and actionable guide to practice AI Ethics Principles of fairness, transparency, and accountability, and formed an AI Governance Council to operate its own inspection process.
Our Accessibility Office works to improve accessibility for all customers using our products and services. We are developing an inclusive AI so that all stakeholders can use our products and services equitably and conveniently.
The data utilized and generated by AI is checked for any biased content such as race, gender, or age through a self-diagnosis checklist. Any data containing biased content will be discarded. After that, we operate a feedback process to ensure that the same biased data is not used or generated again.
Samsung Electronics has established monitoring and alert systems against violations of fairness. In particular, if a risk of bias or other fairness violations is detected within AI services provided by Samsung Electronics, these systems will proactively intervene to prevent serious violations.
Samsung Electronics complies with its privacy policy by collecting and using personal information to the minimum extent necessary for its intended purpose in a transparent manner, ensuring safe use while respecting user choice. It has established and is operating a process to check for any infringement of personal information throughout the entire data collection, processing, and utilization process related to AI, applying strong security technologies to protect the data securely.
Samsung Electronics strives to enhance users' awareness and understanding of AI by guiding developers and other employees to ensure that users are aware of their interactions with or usage of AI from the design stage onwards. Additionally, it explains the purpose and functions of AI in clear language understandable by various stakeholders, as well as any special attention required or limitations.
Samsung Electronics recognizes its responsibility to ensure transparency throughout the development process and establish a principled approach. To achieve this, we have created standardized forms and guidelines for documenting data-related information, as well as the development and evaluation procedures for AI models and services, which are aligned with our AI Ethics Principles.
The internal guidelines and checklists provided guide how employees can implement AI ethical principles in the process of designing, developing, distributing, implementing, and operating products and services utilizing AI technology.
We are training our employees to enhance their understanding of AI ethics and awareness of its importance. The training includes global trends of AI ethics and regulation and AI ethics guidelines for the workforce. Special AI ethics training courses have been newly open for internal AI experts, and AI ethics training is mandatory for all employees since 2024.
Samsung Electronics operates an AI Governance Council with relevant departments such as the AI Strategy Team, Samsung Research, and the Compliance Team. This Council provides support, education, and oversight for AI development processes and developer tools in line with the AI Ethics Principles. Important issues discussed by the AI Governance Council are reported to and discussed by the AI Strategy Committee, which is chaired by the CEO, as part of our continuous efforts to establish and foster a culture of ethical AI development.
Samsung Electronics has established AI safety diagnostic processes to evaluate major generative AI risks (e.g., inducing model malfunctions, misuse of generated results, personal information leakage, creation of harmful content, bias, and dangerous information) and to implement risk mitigation initiatives, including an AI Red Team.
Samsung Electronics operates a systematic management framework aligned with international standards to provide AI products and services that consumers can trust.
In 2023, Samsung Electronics’ Digital Appliances Business was the first in Korea to receive certification for the Artificial Intelligence Management System (ISO/IEC 42001) standard. This certification assesses whether organizations responsibly manage AI ethics and risks in the development and provision of AI products and services.
The Korea Standards Association (KSA) grants this certification after evaluating whether security, fairness, transparency, and the quality of data and systems are appropriately managed throughout the entire lifecycle of AI-powered home appliances and services, including planning, development, mass production, and disposal.
In November 2023, Samsung Electronics participated in the world’s first AI Safety Summit held at Bletchley Park in the United Kingdom, joining global efforts to advance AI safety governance. During the summit, participants recognized the importance of developing human-centered and safe AI, as well as the need to identify and address risks associated with the use of AI. The summit also adopted the “Bletchley Declaration,” which commits participants to continued discussion and research aimed at strengthening international cooperation on AI safety.
In May 2024, Samsung Electronics participated in the AI Seoul Summit held in Seoul and joined the “Seoul AI Business Pledge.” In February 2025, the company also participated in the AI Action Summit held in Paris and fulfilled its commitments under the Seoul AI Business Pledge, including the announcement of its AI Safety Framework.
Samsung Electronics works with a range of domestic and international stakeholders to enhance understanding of the social impact of AI and promote the responsible use of AI technologies. The company participates in international AI standardization discussions conducted by the Joint Technical Committee 1 Subcommittee 42 on Artificial Intelligence (JTC 1/SC 42) of the International Organization for Standardization and the International Electrotechnical Commission (ISO/IEC), and continues its efforts to strengthen AI safety and trustworthiness in line with global standards.
Samsung Electronics also participates in the Korea government-led “Industrial Artificial Intelligence Standardization Forum,” where experts from academia, research institutes, and industry discuss the development of appropriate AI-related policies. The forum promotes standardization in areas including evaluation criteria and ethical guidelines for trustworthy AI, the accumulation of high-quality data, and interoperability across industries applying AI technologies.