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March 12, 2002 in Social Responsibility News

SAMSUNG unveils world first product and concept of Digital Freedom in Europe

Hanover - 14 March, 2002 - Samsung Electronics today unveiled a range of new digital media at this year's CeBIT, the world's largest exhibition of information and communications solutions. Dr Daeje Chin, President and CEO of Digital Media Network Business, Samsung Electronics also presented the concept of Digital Freedom
- the ultimate evolution of digital convergence, ensuring a totally seamless integration of devices and networks.

Digital Freedom
Dr Daeje Chin, who coined the term Digital Freedom, believes that it presents the newest challenge and opportunity for the consumer electronics industry. "For me the fundamentals of Digital Freedom are to provide products the most exciting digital products that are beautifully designed and amazing to use; to make content and services accessible at all times and in all places; and to offer the most advanced products with the greatest value at affordable prices," said Dr Chin.

"At Samsung we are committed to providing every customer the freedom from limitations of time and space in accessing whatever services they want," commented Dr Chin. "This is true Digital Freedom, and it should be available to everyone regardless of age, culture or geography."

New Digital Media Products
The range of products being shown for the first time in Europe all embody Samsung's vision of Digital Freedom and the company's commitment to new experiences in digital convergence.

Key products include:

NEXiO S150 - the first of its kind, Wireless Hand PC that combines the power of a handheld computing device with the capability of anytime, anywhere access to the Internet. With a 5 inch reflective LCD screen, which allows the Internet to be viewed without scrolling left and right, the NEXiO is widely regarded as a pioneer product for the post-PC era

The world's first 40" TFT-LCD television, breaking the 30" barrier previously considered to be the technological limit for this type of display

The 19.3mm thick, 1.35kg(3.0 lbs) Q10 notebook featuring the latest lower voltage Intel Mobile Pentium III-M

ML-1440 - a 14 page per minute, network capable laser printer suitable for SOHO use offers the widest compatibility in its class; Windows, Macintosh, as well as Linux.

All-in-one digital copier, SCX-5112, SCX-5312F, dazzling small and mid-sized business with unique push & save features to keep the operating cost minimum, and versatile features; copier, colour scanner, printer and fax machine

SM-332, 32X COMBO drive, the fastest COMBO drive - a next generation product that combines CD-RW and DVD-ROM into one mechanism.

SpinPoint P40 series hard disk drives-featuring 7200rpm speed, for high-end desktop PCs, where performance and reliability are vital.

Award Winning Design
Five of Samsung Electronics' products have won prestigious iF Design Awards. The award-winning products are the SyncMaster 171/151P TFT LCD monitor, the yepp YP-700H, the yepp YP-30S, the Dream-G SGH-A500 mobile phone and the SPH-N2000 mobile phone. Each individual product epitomises the company's philosophy - providing advanced technology, cutting edge design and product desirability.

"These products will help us to establish our position as a new leader in the era of digital freedom," said Dr Chin.
Samsung Electronics is confident that through its well-balanced business portfolio, (digital media, device solutions, telecommunications and digital appliances) the company can move quickly to meet customer needs and deliver more valuable convergence products.

Samsung products will be showcased at the following stands at CeBIT 2002.

Digital Media : Hall 21 Stand A 48
Office Automation : Hall 23, Stand C 21
Wireless Communication : Hall 26, Stand A 54

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology.
Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.
For more information, please visit http:// www.samsungelectronics.com

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