January 05, 2005 in Social Responsibility News

SAMSUNG’S New Sports Cam Takes Digital Video To Extreme Heights

The SC-X105 features a durable, rubberized body that is water resistant and built to withstand harsh conditions. The pocket-size chassis and streamlined design provide maximum portability for the modern "on-the-go" lifestyle fitting directly into pockets, backpacks and other athletic gear. An extra sports camera module provides hands-free shooting capability and can be mounted on a helmet or other stable surface for extreme-sports recording.

"Samsung understands that today's customers lead adventurous lives and they want to capture every second of it on video," says Claude Frank, Director of Digital Audio/Video Products, Samsung Electronics America. "The SC-X105 is the first video camera of its kind. We developed it to record every thrill, even in rugged conditions."

The SC-X105 epitomizes Samsung's reputation for innovation in the field of digital convergence technology. The camera features 10x Optical Zoom with a 680K Movie Optimized CCD lens for superior color precision and image detail. In addition to producing sharp, realistic movie footage, the SC-X105 allows users to capture digital stills at 720 x 480 and 1280 x 960 resolution.

The SC-X105 combines innovative design and pro-caliber video capture capabilities with Samsung's latest usability enhancements. The Instant Power ON option means that users never have to worry about missing crucial moments of footage waiting for the device to warm up. When Instant ON Mode is selected, the camera becomes ready-to-shoot 0.9 seconds after pressing the button. And Samsung has taken the guesswork out of managing battery power with an up-to-the-minute battery arc display that lets users know exactly how much recording/playback time they have left.

The SC-X105 also incorporates all the features consumers expect from Samsung's quality camcorders. A two-inch 211-pixel color LCD screen allows video playback and still image viewing. The Image Stabilizer function compensates for slight shaking movements caused by an unstable position and ensures smooth footage even in suboptimal conditions. 512 MB of built-in memory and an MPEG4 recording option help users maximize the amount of footage they can capture before downloading their movies. MPEG4 recording offers the additional advantage of allowing users to share their files quickly via e-mail.

The SC-X105 will be available in March 2005, with an MSRP of $799.99.



About Samsung Electronics America, Inc.


Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.


About Samsung Electronics

SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.


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