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January 18, 1999 in Social Responsibility News

SAMSUNG Electronics Taking Command of Next-Generation High-Speed DRAM Market

Seoul, South Korea - January, 18, 1999 - Samsung Electronics Co., Ltd., has started mass production of Rambus (TM) DRAMs, the next-generation standard memory device. The company has gained a leading position in the market for memory chips that will replace synchronous DRAM.

The Rambus (TM) DRAM is expected to be used as main memory in 30% of new PCs this year. The worldwide Rambus (TM) DRAM market is forecast to reach US $2.6 billion this year, and soar to US $13.5 billion in 2000. Early in the next century, over half of all memory chips will be Rambus (TM) DRAM.

Initially, Samsung Electronics will mass-produce 72Mbit and 144Mbit densities of the Rambus (TM) DRAM. In the first half of this year, monthly output of 72Mbit and 144Mbit Rambus DRAM in 64Mbit equivalence will be around 500,000 chips, but as the market firms up in the second half, the company plans to expand production to 5 million chips a month.

This year, the Rambus (TM) DRAM and the synchronous DRAM will both be used as a main memory solution, but starting from the year 2000, the Rambus (TM) DRAM is expected to become the principal solution used for PC main memory.

Samsung Electronics completed development of its 72Mbit Rambus (TM) DRAM in July of 1998, followed by the 144Mbit Rambus (TM) DRAM development last November. The company has gained a strong position in the memory market despite an intense competition

Samsung's new mass-produced devices satisfy all the latest specifications for Rambus (TM) DRAMs. Last December, Samsung shipped 72Mbit-based Rambus(TM) modules to leading PC OEMs in the US and Europe. Those modules were proved to operate flawlessly in the PC environment by those customers and also by Rambus Inc., so Samsung Electronics decided to accelerate its initial production schedule and increase its production volume.

This year, Samsung Electronics expects to complete development of the second-generation Rambus (TM) DRAM with next generation process technoklogy. The new version will be smaller and more price-competitive than the first-generation version. The company also plans to introduce 288Mbit Rambus (TM) DRAM.

Samsung Electronics Co., Ltd., consists of three main business units:
- Multimedia & Home Appliances
- Semiconductors
- Information & Telecommunications.

Samsung Electronics Co., Ltd., a US $17 billion (1998) flagship company of Korean-based Samsung Group, is a world leader in electronics, with operations in more than 50 countries and 70,000 employees worldwide. For more information, please visit our website: http://www.samsungelectronics.com

Rambus is a registered trademark of Rambus Inc. All other trademarks are property of their respective owners.

Jenny Chung
Overseas PR
Corporate Communications
Samsung Electronics Co., Ltd.
Seoul HQ, Korea
Tel. 82-2-727-7692 / 7821 / 7846
Fax. 82-2-727-7826

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