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July 20, 2005 in Social Responsibility News

SAMSUNG LCD Technology Highlighted at IMID

SEOUL, Korea - July 19, 2005 : Samsung Electronics
announced that it will showcase its largest line-up of leading-edge information
display technology ever exhibited in Asia - during the IMID (International
Meeting on Information Display) 2005, an international information display
conference and exhibition held in Seoul from July 19 to 23.
Sang Wan Lee, president of Samsung Electronics’ LCD Business, stated,
“IMID is truly a global stage for the latest in display technology and
Samsung is proud to introduce our most advanced technologies at this event.”
He adds, “Samsung’s line-up includes the world’s largest 82” TFT LCD,
a 40” OLED using an a-Si backplane, and new LED backlight and mobile display
Highlights from Samsung’s exhibition booth at IMID are:

40” Active Matrix OLED: Recognized with the Top Industry Technology
Award by the Ministry of Commerce, Industry and Energy, the 40” OLED
display is the world’s largest and first to be developed as a single-sheet
glass plate with WXGA (1280 x 800 pixels) HD-class resolution using
an amorphous silicon backplane. It has a maximum brightness of 600 nits,
a shade ratio (black-and-white contrast ratio) of at least 5,000:1,
and color saturation of at least 80%. Its ultra-slim design allows for
the development of TV sets that are a mere 3cm thick or less.
82” LCD TV Panel: The largest LCD ever developed, the 82” LCD was
produced at the company’s newest and the world’s largest TFT-LCD production
line, the 7th Generation (1,870mm×2,200mm glass substrates) line located
in Tangjeong. It features an unparalleled viewing angle of 180˚ and
boasts a color saturation of 92% and video quality response speeds of
8ms or less.
“Always-on” Section Display: A mobile phone display that requires
virtually no power on standby mode, Samsung’s section display has a
dual-window structure that divides the “indicator” display and main
window. The indicator window, which only consumes 0.45mw of power, shows
the time, day of week, remaining battery life, antenna status and mailbox
2.22” RGB Backlight LCD: The first public display in Asia, Samsung’s
2.22” RGB backlight LCD boasts an enhanced color saturation of up to
82%, which is a vast improvement over the conventional 60% rendering.
It uses a three-wave LED light source of red, green and blue instead
of the traditional two-wave, white LED of blue and yellow. The resulting
display produces lifelike colors and hues enabling a new generation
of mobile multimedia devices.
“Xmitter” LED Technology: The Xmitter technology incorporates Samsung’s
proprietary optical structural design to enhance light efficiency by
more than 40% over the conventional side scan method. Power consumption
was reduced by 40% compared to existing LED products and color saturation
stands at 107% while brightness is at 500 nits. The product is drawing
attention as the next-generation light source as it meets new environmental
regulations which will go into effect in Europe in 2006.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2004 parent company sales of US$55.2 billion and net income of US$10.3
billion. Employing approximately 113,000 people in over 90 offices in
48 countries, the company consists of five main business units: Digital
Appliance Business, Digital Media Business, LCD Business, Semiconductor
Business and Telecommunication Network Business. Recognized as one of
the fastest growing brands, Samsung Electronics is the world's largest
producer of color monitors, color TVs, memory chips and TFT-LCDs. For
more information, please visit www.samsung.com

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