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January 08, 2007 in Mobile News

SAMSUNG and Yahoo! Form Strategic Partnership for Mobile Phones

Seoul , Korea and Las Vegas – January 8, 2007 – Samsung , a leading provider and innovator of mobile phones, and Yahoo! (Nasdaq: YHOO) , a leading global Internet company, today announced a strategic global partnership to distribute Yahoo!'s popular services on millions of new Samsung mobile phones in more than 60 countries. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones beginning in the first half of 2007. This new relationship is the latest demonstration for the companies of their clear focus on extending their leadership in the mobile Internet.
Samsung has already launched its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly expand the number of its mobile handsets with pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after it goes live globally in Q1 2007.
“Samsung recognizes consumers' need for Internet access through their mobiles anytime, anywhere,” said Kitae Lee, President of Samsung's Telecommunications Network Business. “Samsung mobile phones with Yahoo! services will provide consumers with fast and convenient access to the Internet, even on the move. Our successful partnership with Yahoo! builds on Samsung's continuing efforts to enhance consumers' mobile experience.”
Through the relationship the companies will also help drive consumer adoption of mobile Internet services by making it easy for consumers to get more done while on the go, such as using the new Yahoo! oneSearch to quickly find the answers they need. Yahoo! oneSearch will also include high-quality sponsored search results, enabling Yahoo! advertisers to reach consumers on their mobile devices.
“Yahoo! has always focused on partnering with leading companies to bring our mobile services to consumers' fingertips and this new strategic partnership with Samsung is a vital comp on ent of that strategy,” said Marco Boerries , senior vice president of connected life, Yahoo!.
Samsung will pre-load and prominently place Yahoo! branded services including:
• Yahoo! Go 2.0 –

• Yahoo! Go 2.0 is an innovative new application that redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from the entire Internet and a reinvention of mobile search

• The unique carousel design makes it simple for consumers to navigate the selection of Yahoo! Go widgets for e-mail, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search
• Yahoo! oneSearch –

• A completely new mobile search service designed to give consumers what they want when they are on their mobile phone – instant answers

• It recognizes the intent of a search term and presents relevant content – not just a list of web links to PC sites – on the results page

• Results are grouped by subject making it easy to read through and drill down to get more details
 • Yahoo! Mail –

• Easily access and manage e-mail messages through the Yahoo! Mail messaging inbox on the phone, including ability to reply, delete and compose new messages

• Store e-mail messages locally on the device to allow for offline access
• Yahoo! Messenger –

• Send and receive messages, share emoticons, and access the Yahoo! Messenger friends' list, just like on the PC

• Set presence information to show availability to chat with friends and family, and view presence information to know when they are online too

• Yahoo! Personal Information Management

• Never lose the contact information on your phone again

• Synchronize contacts from the Yahoo! Address Book, tasks and events saved on Yahoo! Calendar
Samsung mobile phones with Yahoo! services will be available to consumers through both mobile operators and in direct distribution channels. Consumers around the world can download and use the beta version of Yahoo! Go 2.0 on select Samsung mobile phones beginning today by visiting http://go.yahoo.com .

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit http://www.samsung.com

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!’s mission is to connect people to their passions, their communities, and the world’s knowledge. Yahoo! is headquartered in Sunnyvale, California.

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