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August 17, 1999 in Social Responsibility News

New Industry Council to Address Leading Computer Performance Issues Related to Use of Memory

SAN JOSE, Calif. - Aug. 16, 1999 - In a collaborative effort to educate end-users about the benefits of memory and enhance their computing experience, four leading memory suppliers announced today the formation of The Council on Computing Power.

The mission of the new council is to help educate consumers about computer performance in terms of processing speed and random access memory (RAM). The goals of the group include helping computer users and IT professionals understand the amount of RAM needed to adequately accomplish everything from routine tasks to memory-intensive computing tasks, such as photo editing, scanning, adding applications or running several applications simultaneously.

Many users are under the impression that only a faster processor can improve PC performance. But in many cases, performance increases can be achieved simply by adding more RAM, which can also be a much more cost-effective alternative. The Council will also be educating consumers on how to assess their RAM needs based on their specific applications.

`RAM Lifestyles,` a major advertising campaign, will be launched on August 16, 1999 in a number of trade and business publications. The ads will lead readers to the Council`s Web site at http://www.rammatters.com, which will be a central part of the group`s efforts to educate consumers and IT professionals.

The Web site will provide information-rich content on topics such as:
. What is RAM
. The difference between processing power and memory (RAM)
. Technical benchmark results conducted by an independent testing lab
. How RAM can make a difference in a user`s computing experience
. How much RAM a user needs. Using the Web site`s interactive `RAM Configurator,`
consumers or IT professionals can determine the amount of RAM they need in three ways:
by user type, computer model or application type.
. How to install RAM on an existing machine
. How to evaluate memory when buying a new machine

The Council on Computing Power was created by charter members Hyundai Electronics of America, Infineon Technologies Corporation, Micron Technology Inc. and Samsung Electronics. The Council on Computing Power is a non-profit industry group dedicated to helping consumers maximize their personal computing experience by increasing awareness about the importance of RAM. The Council offers membership opportunities for all DRAM manufacturers and module manufacturers. Companies or organizations that wish to join The Council on Computing Power should e-mail membership@computingpower.org or visit the Council Web site at http://www.computingpower.org to inquire about membership requirements.

Hyundai Electronics America (HEA) is a U.S. subsidiary of Hyundai Electronics Industries Co., Ltd. (HEI) of Ichon, South Korea. Hyundai Electronics is an industry leader in the development, sales, marketing, and distribution of high-quality semiconductor devices including DRAM, SRAM, Flash memory, and ASICs components.

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