43" The Serif QLED 4K HDR Smart TV in Cotton Blue (2022)
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key features
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360 All Round Design
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Matte Display
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QLED 4K Technology
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Ambient Mode+
Unconditionally Beautiful
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.
Unconditionally Beautiful
Designed for every place, at every moment, from every angle
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Timeless design, imagined for your home
360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. Designed to look unconditionally beautiful from any angle in your home.
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Experience glare-free 4K picture viewing
Matte Display
See every glorious detail, without the glare of the sun or the lights in your room getting in the way. The Serif’s revolutionary, glare-free QLED 4K TV Display absorbs reflections, even in bright light, experience the brilliance of watching everything in flawless colour – without distractions.
*Measured against Unified Glare Rating (UGR), certified as glare-free (reflection, discomfort and disability glare) by UL.
Watch in a billion shades of colour
100% Colour Volume* powered by Quantum Dot
100% Colour Volume means you’ll see colour the way it was meant to be seen*. That’s because Quantum Dot display technology is able to transform light into breath-taking colour that'll look just as impressive ten years down the line – in fact, we guarantee it**. With over a billion true-to-life colours calibrated with the Samsung SmartThings app, everything you watch is brought to life like never before***.
*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.
*100% colour volume measured to DCI-P3 standard, certified by VDE. **Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. ***Internet connection, compatible Android or iOS device and SmartThings app required.
Beauty and brains
Quantum Processor 4K
Transform your entertainment with AI-powered 4K. From the nightly news to that classic movie, this intelligent processor automatically adjusts the brightness and upscales the resolution of everything you watch to stunning 4K Ultra HD detail - even if it's not been filmed that way. Plus, smart audio perfectly adapts to what’s on screen and overcomes the background noise in your room.
Make it stand up and stand out
Detachable stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
By Ronan & Erwan Bouroullec
Iconic ‘I’ Shape
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
Make it stand up and stand out
Add a touch of colour
The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.
From blank screen to design centrepiece
Ambient Mode+
No more blank screen ruining your home décor when The Serif is switched off. Ambient Mode+ turns it into a digital, glare-free canvas to display useful information, your own photos*, or colourful patterns.
Exclusive patterns
Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design – both exclusively created by the Bouroullec Brothers for The Serif TV.
Easy on the eyes
EyeComfort Mode
Plus, the new EyeComfort Mode feature re-adjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.
Virtual 3D surround sound that moves with the action
Object Tracking Sound LITE
Turn up your audio experiencer with virtual 3D surround sound. It uses AI and your TV's bottom speakers to stimulate overhead sounds. The result? Cinematic, 3D audio that follows the action - all without need for extra speakers.
Match it to your mood
*Some features of Ambient Mode require a compatible Android or iOS phone.
Home entertainment, the smart way
Smart TV powered by Tizen
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. Dive into a huge collection of 4K films, TV shows, and all your favourite catch-up TV apps – including Netflix, Disney+, Apple TV, BBC iPlayer and BT Sport** - all in one place at the touch of a button. Discover our easy-to-use Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations.
*Samsung TV has been ranked the No.1 TV Brand for 15 consecutive years by Omdia. **Subscriptions may be required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. ***Studio Stand sold separately.
Turn your small screen into a big screen
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Serif with a bigger screen with easy screen mirorring.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
*Internet connection, compatible smartphone and Samsung SmartThings app required. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
Just tap to mirror
Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*
* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.
* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.
A second screen on the big screen
Multi View
Multi-tasking has never been so easy on a split TV screen. Finally, you can watch what's on TV and on your phone at the same time —without having to look away*. Handy if you want to catch that live workout, without missing a second of your favourite drama.
*Mobile mirroring functionality requires internet connection and Android or iOS device. **Wires not shown.
A new way to stream
NFC on TV
And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.*
*Compatible Android or iOS smartphone required.
As easy as asking
Multiple Voice Assistants
Control your smart TV using your favourite voice assistant – Bixby, Alexa, Google Assistant, take your pick. Ask it to change the volume, find that new series, or check on your connected devices in your smart home. The possibilities are endless – all you need to do is ask.
*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.
*Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. **Google and related marks and logos are trademarks of Google LLC.
Timeless design, imagined for your home
360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and can elegantly sit even right in the middle of the room. No matter where it's placed, The Serif TV fits impeccably into any space. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.
*Wires not shown.
One eco-remote control them all
SolarCell One Remote
Say goodbye to disposable batteries with this all-in-one, energy-saving remote that charges on indoor light.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
Gaming
Stream Xbox games on your Smart TV
Xbox Game Pass
Access hundreds of Xbox games on your Samsung Smart TV. With the Xbox Game Pass, there’s no more need for a separate console to play your favorite games.
*Available on 2022 Samsung Smart TVs. Internet connection, additional gaming service subscription and compatible controller required. Selected Xbox games available for cloud gaming and subject to change.-
17 YEARS Global No. 1 TV
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Find answers to the questions you have about our products
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e-Manual
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Statement of Compliance
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