Samsung’s emphasis on Product Innovation and R&D has given the Company a competitive edge in the marketplace. Samsung has two R&D Centres in India: Samsung India Software Centre (SISC) at Noida, near Delhi and Samsung India Software operations unit (SISO) in Bangalore. While the Samsung India Software Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Samsung India Software operations works on major projects for Samsung Electronics in the area of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other multimedia/digital media as well as application software.
Samsung India additionally carries out R&D for product hardware at its Noida R&D Centre. The focus of the Centre is to customise both audio visual and home appliance products to better meet the needs of Indian consumers. From Flat Televisions with 'Easy View' technology to Frost Free Refrigerators with Stabiliser Free Operations, the Samsung R&D Centres in India help the Company to continuously innovate and introduce products customised for the Indian consumer.
Samsung India currently employs around 6000 employees across its R&D Centres at Noida and Bangalore.