Neo QLED 4K QN90F Vision AI Smart TV (2025) QN43QN90FAFXZC

Upscale your experience with Samsung Vision AI

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Key features at a glance

Companion that enriches your life

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A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

 *Feature available in certain regions and models only Compatible devices only.
**Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized.
*** Q8F and above support far-field mics. Q7F and above support TV remotes. U8000F needs a SmartThings mobile remote.

Settings that intelligently optimize picture and sound

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimizing your TV experience to your surroundings and the content you're watching.

Sound optimized and remastered to how the artist intended

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and vivid, balanced tones. Your TV's AI processor recognizes different sounds — like dialogue and background music — and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

*Experience may vary depending on the content and environment.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Sieze your day, Happy Holiday, Deco, Inspire me. Sieze your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Sieze your day, Happy Holiday, Deco, Inspire me. Sieze your day click. What appeals to you? 3 images, Regenerate, Restart. Regenerate click. 3 new images. Middle image click. Selected image has been saved. AI-generated content. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.

* The number of attempts allowed per day may be limited. Samsung account and internet connection required. This feature must be activated through the "generate wallpaper" tab in your TV's menu.

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Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favorite video games or watching live sports.

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Compared to 2025 Neo QLED 4K (NQ4 AI Gen2)

* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Boost shows and movies up to 4K resolution

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

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* Viewing experience may vary according to types of content and format.
** Upscaling may not apply to PC connection and Game Mode.

Picture Quality

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Picture Quailty

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A surfer on the screen is displayed in detail through the Quantum Mini LEDs in the back that are accurately controlling light.

A surfer on the screen is displayed in detail through the Quantum Mini LEDs in the back that are accurately controlling light. Playing video

Catch every detail with accurate, ultra-fine light control

Quantum Matrix Technology Plus

Precise control over Quantum Mini LEDs allows you to enjoy great detail in both the darkest and brightest scenes.

* Measurement is based on the same inch TV with Quantum Matrix Technology Plus.

Intelligently enhanced colour expression

Colour Booster Pro

AI recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes more vivid and dynamic.

* You turn colour booster pro (ON/OFF) in the [menu/setting].

Easily spot moving objects and text

AI Motion Enhancer Pro

Our AI Gen3 processor sharpens and smooths out motion, so you can see moving objects and text far more clearly. Watching live sports and fast-paced action has never been easier.

* Viewing experience may vary according to types of content and format.

Intelligently refines content to HDR-like quality with AI

Auto HDR Remastering Pro

Enjoy brighter highlights, clearer details and more vibrant colours. Our AI technology learns the differences between SDR and HDR content. Then it converts SDR content into brilliant HDR-like quality.

*A scene of a child underwater is enhanced to have Brighter Highlights, Clearer Details, Enhanced Depth and Vibrant Colours.

Enjoy a full range of authentic colours

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, ‘PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades. So you can be sure that you're getting a rich, true-to-life viewing experience.

* PANTONE validation received based on HDR screen.

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Real Colours, Real QLED. You deserve nothing less.

Vibrant and accurate colours amplified by Samsung's Quantum Dot sheet without cadmium that delivers 100% colour volume.

* The SGS logo is a variation of the original SGS logo for marketing purposes.

Gaming Experience

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Gaming Experience

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Get ultra-smooth motion for games up to 165Hz

Motion Xcelerator 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.

* 4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match.

The TV's AI detects that the game on screen is an RPG and optimizes various settings to match. The screen changes over to a sports game. The TV's AI detects the new game genre and re-optimizes the settings to match. Playing video

Seamless AI-driven game optimization

AI Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

* AI Auto Game Mode is available for certain console and PC games.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

* Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens.
** Some game titles may not support this feature.
*** Game Bar's Zoom-in mode is not supported for certain refresh rates.
**** Game Bar UI is subject to change without prior notice.

Tear free, stutter free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides a true HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.

Immersive lighting that syncs with your game

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect — resulting in an incredibly immersive viewing experience.

* Smart light sold separately.
** Samsung account required. Additional installation of the Philips Hue Sync app and paid subscription are required.

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Sound

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In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo.

In a living room, a couple sits on a sofa and watches TV. The TV’s front speakers are lit up and soundwaves emanate from a TV’s side and up-firing speakers, travelling in multiple directions to surround the couple in a dome of sound and fill the room. Dolby Atmos logo. Playing video

Immersive surround sound with top channel speakers

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

* Wireless Dolby Atmos requires Wi-Fi, and works with 2022 ~ 2025 Samsung TVs.
** Dolby Atmos and DTS:X source content required.

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TV and soundbar play together in smooth harmony

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously — without muting the speakers of either device.

* Check for Q-Symphony compatibility on soundbar product specifications.
** Soundbar sold separately.
*** The location and number of speakers may vary depending on the model.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves.

A boat is making a circular motion on the water. Object Tracking Sound+ technology is tracking the action of the boat as it moves. Playing video

Dynamic realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, this TV plays powerful audio across its screen. AI-powered tracking enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

* For QN90F 50 / 43 inch : Object Tracking Sound Lite.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

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One UI Tizen

* Content and services may vary by region and are subject to change without notice.
** Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use.
*** Some content and services require registration and subscription.
**** Requires Samsung account.
***** Please note that the upgrade does not cover hardware-related performance, features or durability.

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

* Subscription is required to enjoy all the art from the Art Store.

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One UI Tizen

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Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment.

Array of screens showing various content. Aerial shot reveals more screens and vast amount of content available. Endless Free Content Content. Other screens appear. Experience, smart, beyond. Screens move to the side as if scrolled through. TV show, sports, movie, drama, music. Upscale Your Entertainment. Playing video

Access 1200+ channels for free

Endless Free Content

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

*For CA, over 1,200 free live channels at Samsung Tizen OS including channels provided by Samsung TV Plus and third party apps such as Pluto TV, Freeve and more. (As of May, 2024)
** Free Channels available at Samsung Tizen OS vary by country.
***Downloading apps, signing up, and logging in may be required to access

The best of TV. All for free.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

* Channels vary by country and are subject to change without notifications.
** Supported Samsung devices may vary by country.
*** Requires app download and Samsung account.
**** UI is subject to change without prior notice.
***** Ads may appear on Samsung TV Plus.
****** Available for free on Samsung Smart TVs since 2016.
******* Available for free on Samsung Galaxy Devices Mobile & Tablet Android Version 8.0 or higher.

Your privacy. Secured.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with constant updates.

* Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015.
** Latest software update is required.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted.

The home screen for Samsung Daily+ shows apps and services. The screen scrolls down to highlight the Most Used smart devices. Screen scrolls up and shows the category switching from Featured to Health. Scrolls back down to show the Workout Tracker options. The Galaxy Watch 6 option is highlighted. Playing video

Elevate your day with curated lifestyle experiences

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

* Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music.

A man looks at a blank TV screen. The screen activates to display Daily Board, which shuffles through widgets for Weather, Memo, Music, Home Stats, Samsung TV Plus and Tips. It also displays the time and date, along with a voice prompt to play relaxing music. Playing video

Access useful info even when your TV is off

Daily Board

Get information throughout the day on your TV, even when it's turned off. You can customize your Daily Board with widgets like Weather, Memo, Music and more. Daily Board can also be activated hands-free — by voice command or detecting your presence when you get near.

* Supported widgets vary by region and are subject to change without notice.

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SmartThings

Connect and manage your smart home devices, all from your TV

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

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* Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.
** Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.
*** Connected devices are sold separately.
**** Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.
***** UI is subject to change without prior notice.

More about
SmartThings

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Gestures to control with your watch

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

* Available apps and services may vary and are subject to change without notice.
** Only supported on Galaxy Watch4 and later models, and Wear OS 5 and higher versions..

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy with intelligent analysis

AI Energy Mode

Energy saving made easy with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.

* Energy saving rate may vary by region, model, size, viewing conditions and type of content.
** Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels when AI Energy Mode is turned on may appear lower compared to Standard Mode.
*** AI Energy Mode does not work with Game Mode.
**** Energy savings are based on internal test results and may vary depending on the content being displayed and surrounding brightness levels.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV from your phone

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

* Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operates when the mobile device is near the TV.
** Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

Spatial 3D sound with Galaxy Buds

360 Audio Mode

Immerse yourself in the scene with fluid sound from all around. Samsung TVs pair seamlessly with Galaxy Buds to deliver multi-directional 3D audio. With enhanced head tracking, it even syncs the direction of sound with your head movements.

*360 Audio Mode only works with Galaxy Buds 2 and Buds 3 series devices. Galaxy Buds purchased separately.

Transform your TV into a karaoke stage

Karaoke

Have fun with friends and family with the karaoke feature in Samsung Daily+. You can even connect your phone to use as a mic. No need for any separate equipment — your singing setup is already here.

* Requires SmartThings app to be installed on the mobile device and connected via the same Wi-Fi network as the TV set.
** Mobile mic is optimized only for Galaxy S23 or later models and iPhone 15 & above.
*** You must download the Karaoke app from Tizen to use the Karaoke function.
**** An additional paid subscription is required for this service after 6 months of free use. (Users can access 5 songs per day for free without a subscription.)

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Design

An elegant profile in a modern, sleek silhouette

NeoSlim Design

Graceful and sleek, this ultra-slim design looks beautiful from all angles — like a piece of art.

* Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice.