1.08 m (43) QLED LS03F The Frame 4K Smart TV

Matte Display | Art Mode | Samsung Vision AI (LS03F 2025) 43
4.7 (177) 43LS03FAU
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1.08 m (43) QLED LS03F The Frame 4K Smart TV
Matte Display | Art Mode | Samsung Vision AI (LS03F 2025) 43

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Highlights

Side view of The Frame TV is installed tightly to a living room wall to look like a real picture frame.

Modern Frame Design

Designed to look like a slim picture frame

The Frame displays artwork available on Art Store. Around it other artwork from famous museums and galleries appear to move toward and be sucked into the TV. Logos of Bright Moments, V&A, The Met, Etsy, print bakery, Magnum Photos, Royal Collection Trust, MoMA, Union Art Fair, Toiletpaper, Saatchi Art, belvedere, Tate.

Art Mode

When The Frame is off, art is displayed

'The Frame in living room shows TV Mode with AI TV NQ4 AI Gen2 Processor logos, and Art Mode with Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL and PANTONE™ Validated ArtfulColor logos.

Artful Picture Quality with QLED

Stunning visuals for art and entertainment alike

A variety of The Frame's customizable bezels in different colors are displayed.

Customizable Frame

Match to your space with customizable bezels

Features

Your Art Gallery On TV

Experience live demo

Terms & Conditions

LS03F Youtube Video LS03F Youtube Video

Key features at a glance

Designed to look like a slim picture frame

Modern Frame Design

Elegantly minimal and modern, The Frame's design is a work of art in itself that blends beautifully into your home.

A flush fit to the wall

Slim Design / Slim Fit Wall Mount

With a slim profile, The Frame can be mounted near flush to the wall to look like a real painting.1

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Tailor to your space with customizable bezels

Customizable Frame

Style The Frame to your taste with customizable bezel frames. Find the color that best complements your space or the artwork on display among the available options. Then install with ease by snapping the sleek magnetic bezel onto the sides of your TV.2

When The Frame is off, art is displayed

Art Mode

When turned off, The Frame transforms into a showcase of art instead of a black screen. Find the right piece to display from the Samsung Art Store’s wide selection of artwork from renowned galleries, including 370+ free pieces available each year.3

Access 370+ free artwork annually

Art Store Streams

Discover new favorite pieces and display them for free. With Art Store Streams, you get a carefully curated collection of 30 artwork from leading artists and institutions every month. The selection is constantly updated based on a certain theme, so it's easier than ever to explore the world of art.4

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Experience stunning art in a more energy-efficient way

Motion Sensor / Brightness Sensor

Reduce power consumption effortlessly with built-in sensors. Brightness Sensor auto-adjusts the screen’s brightness and color tone based on ambient light, while Motion Sensor activates Art Mode only when you’re in the room.5

A person is sitting in a bright living room with The Frame TV hanging on the wall. As the daylight disappears and the room turns dark, the brightness of The Frame automatically decreases to adjust to the new ambient light levels. Then the person leaves the room and The Frame automatically turns itself off. A person is sitting in a bright living room with The Frame TV hanging on the wall. As the daylight disappears and the room turns dark, the brightness of The Frame automatically decreases to adjust to the new ambient light levels. Then the person leaves the room and The Frame automatically turns itself off.

Your art, your way

Mat Canvas

Customize The Frame even further with a range of matting options. Choose from 5 mat layouts and 16 colors to find the combination that makes your art look more realistic.

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Frame your most-loved moments

My Photo

Exhibit your personal photography or family portraits on the big screen. Just upload the pictures to The Frame via smartphone or USB drive.6

Stunning visuals for art and entertainment alike

Artful Picture Quality with QLED

Watch TV with exceptional QLED picture quality. Using Samsung's sophisticated display technology, The Frame produces a vibrant image with a wide range of colors and high brightness levels, so you can appreciate what's on your screen.

Enjoy what's on, not the reflections

Matte Display

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Matte Display, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.7

Enjoy ArtfulColor validated by PANTONE

Pantone Validated - ArtfulColor

Meet fully authentic color representation, validated by PANTONE. The Frame reproduces the rich and diverse colors you would see in gallery lighting, made to look realistic with the matte texture of the canvas.8

Wider range of contrast on a cinematic scale

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery and details that always shine through.9

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.10

Samsung Vision AI meets The Frame

Samsung Vision AI

Enjoy new features with Samsung's Vision AI, now in The Frame. This next-level intelligence allows your TV to better recognize and adjust to your needs, delivering a variety of new opportunities for entertainment.

Feel the full power of AI in 4K

NQ4 AI Gen2 Processor

This processor uses the power of 20 AI neural networks to optimize picture and sound quality. The result is superb performance, whether you're streaming OTT services, playing your favorite video games or watching live sports.11

Make your own mood-matching wallpapers with AI

Generative Wallpaper

Choose keywords for the ambiance you want, and let AI work its magic. Your TV will generate beautiful, one-of-a-kind images that can change the atmosphere of your home.12

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analyzing ambient noise and background sounds from your content.

Only a Samsung account can enable your smart features. Login now!

What's the point of a smart TV if you can't enjoy its smart features? Log in to your Samsung account, and keep enjoying the smart services" of your Samsung Smart TV.13