The Ultimate Sports CTV Advertising Playbook

The Ultimate Sports CTV Advertising Playbook

Our new Sports Playbook provides a step-by-step strategy to help you:

● Dominate the discovery phase: Turn the home screen into your brand's home turf from the moment the TV powers on
● Engage fans every step of the way: Capture attention and maximize reach from kickoff to the final whistle (and everything in-between), ensuring your brand stays top-of-mind
● Optimize budgets for maximum impact: Strategically shift focus to pre- and post-game shoulder content, slashing CPMs while amplifying your reach
● Precision targeting like never before: Leverage Samsung CTV data to connect with engaged viewers in real-time, across any league
● Drive ROI with proven creatives: Apply battle-tested best practices to craft campaigns that inspire action and deliver measurable results
● Win year-round: Use our playbook’s actionable insights, best practices and checklists to stand out and win in every season

Ready to win big in CTV sports? Download the playbook to get started.

● Engage fans every step of the way: Capture attention and maximize reach from kickoff to the final whistle (and everything in-between), ensuring your brand stays top-of-mind
● Optimize budgets for maximum impact: Strategically shift focus to pre- and post-game shoulder content, slashing CPMs while amplifying your reach
● Precision targeting like never before: Leverage Samsung CTV data to connect with engaged viewers in real-time, across any league
● Drive ROI with proven creatives: Apply battle-tested best practices to craft campaigns that inspire action and deliver measurable results
● Win year-round: Use our playbook’s actionable insights, best practices and checklists to stand out and win in every season

Ready to win big in CTV sports? Download the playbook to get started.

FAQs:

Who should download this playbook?

Brand marketers, media planners, and advertising leaders looking to reach highly engaged sports audiences and improve campaign performance across the full funnel.

What insights will I get?

You’ll learn how to build full-funnel sports advertising strategy, capture attention at the start of the TV viewing journey, and turn sports fandom into measurable business outcomes.

Why Samsung Ads?

Samsung Ads has the ability to place brands on the TV home screen, where millions of viewers begin their streaming journey. It gives advertisers a premium opportunity to capture attention and drive impact early.

  Who should download   this playbook?

Brand marketers, media planners, and advertising leaders looking to reach highly engaged sports audiences and improve campaign performance across the full funnel.

  What insights will I get?

You’ll learn how to build full-funnel sports advertising strategy, capture attention at the start of the TV viewing journey, and turn sports fandom into measurable business outcomes.

  Why Samsung Ads?

Samsung Ads has the ability to place brands on the TV home screen, where millions of viewers begin their streaming journey. It gives advertisers a premium opportunity to capture attention and drive impact early.