Insights Insights

Insights

An Insights-First Approach to Reaching and Measuring Audiences

Insights

An Insights-First Approach to Reaching and Measuring Audiences

Our Insights-Driven Approach

Only Samsung Ads has Samsung Ads Data
Samsung Ads isn't just one more source for Advanced TV impressions. We're the only one that starts from unique data - and that means unique insights. It's the largest proprietary data set powered by Automatic Content Recognition (ACR). Plus, Samsung Ads data is representative of the entire U.S. When you start with Samsung Ads as the foundation for your media buy, it makes the rest of your plan smarter. What works here, works.
Only Samsung Ads has Samsung Ads Data
Samsung Ads isn't just one more source for Advanced TV impressions. We're the only one that starts from unique data - and that means unique insights. It's the largest proprietary data set powered by Automatic Content Recognition (ACR). Plus, Samsung Ads data is representative of the entire U.S. When you start with Samsung Ads as the foundation for your media buy, it makes the rest of your plan smarter. What works here, works.
Only Samsung Ads has Samsung Ads Data
"Samsung Ads' insights-first approach has made them one of the first stops with Modi for strategic guidance, recommendations, and activation when it comes to Advanced TV.”

"Samsung Ads' insights-first approach has made them one of the first stops with Modi for strategic guidance, recommendations, and activation when it comes to Advanced TV.”

— Marissa Jimenez, President, MODI Media

"Samsung Ads' insights-first approach has made them one of the first stops with Modi for strategic guidance, recommendations, and activation when it comes to Advanced TV.”
— Marissa Jimenez, President, MODI Media
How We Supercharge Our Data
How We Supercharge Our Data

Data Partnerships and Targeting
With our proprietary data at the core, we partner with the industry's strongest third-party data providers to enrich our audience profiles with consumer attitudes, contextual interests, and conversion metrics.

Combining What We Know with What You Know is Powerful

Make your consumer data work harder. Use what you know about your consumers, to create a powerful buy with Samsung Ads. Together we can achieve amazing results.

 

How We Supercharge Our Data

Data Partnerships and Targeting
With our proprietary data at the core, we partner with the industry's strongest third-party data providers to enrich our audience profiles with consumer attitudes, contextual interests, and conversion metrics.

Combining What We Know with What You Know is Powerful

Make your consumer data work harder. Use what you know about your consumers, to create a powerful buy with Samsung Ads. Together we can achieve amazing results.

 

Targeting

With our global leadership in Smart TVs, mobile and more, we leverage Samsung proprietary data from millions of contextual touchpoints to help reach your audience at scale.

With our global leadership in Smart TVs, mobile and more, we leverage Samsung proprietary data from millions of contextual touchpoints to help reach your audience at scale.

Samsung Ads Advertising Solutions

Reach consumers wherever and whenever they watch.

Reach consumers wherever and whenever they watch.

Connected TV (CTV) Video

Connected TV (CTV) Video

Consumers watch TV more ways than ever. Samsung Ads offers a unique opportunity to engage hard-to-reach audiences with our exclusive Samsung TV Plus service, and OTT ad experiences. Samsung Ads helps you be wherever your consumers are.

Mobile + Desktop Video

Mobile + Desktop Video

Amplify your brand and connect with the Samsung audience. Know who saw or missed your TV spots and reach them across desktop, mobile and tablet.

Native Smart TV

Native Smart TV

It doesn't feel like ordinary advertising – Integrate messages seamlessly into the native Smart TV experience. Our premium display and autoplay video ads within 1st screen and app store services, help people naturally discover the brands and content they'll love.

Display

Display

Our data can make even traditional web banners smarter, too. Engage your audience in mobile and desktop devices to optimize reach and frequency.

Do it all Better

Because we have the industry's largest proprietary ACR data set, we can help you drive better results.

Because we have the industry's largest proprietary ACR data set, we can help you drive better results.

Know your Audience Better

Know your Audience Better

Smarter division of Households into exposed and unexposed gives you insights into how your audience engages and where to reach them.

Optimize Campaigns Better

Optimize Campaigns Better

Know your reach and frequency against your target audience.

Optimize Spend Better

Optimize Spend Better

Measure KPIs like brand lift, viewership and gameplay, Smart TV app installs and opens, online and offline visits and purchases.

Know your Audience Better

Know your Audience Better

Smarter division of Households into exposed and unexposed gives you insights into how your audience engages and where to reach them.

Optimize Campaigns Better

Optimize Campaigns Better

Know your reach and frequency against your target audience.

Optimize Spend Better

Optimize Spend Better

Measure KPIs like brand lift, viewership and gameplay, Smart TV app installs and opens, online and offline visits and purchases.

“Team Samsung just gets it.”

“Team Samsung just gets it.”

— Tim Rees, Spark Foundry

“Team Samsung just gets it.”
— Tim Rees, Spark Foundry