Measurement & Insights

Marketplace Trends & Viewership
Insights

Navigate the evolving streaming landscape with our latest marketplace trend reports and viewership insights. With viewing data derived from over 235 Million Smart TVs globally, our unrivaled consumer insights will help you level up your media strategy so you can optimize reach and minimize wasted budget.

The Streaming Index: Retention Rules

Streaming has become the top choice for TV viewing. On a year-over-year basis, we’ve seen time spent with streaming increase by 31%. At the same time, the available audience of new streamers is declining–the percentage of new user share among an app's active user base is down -12% year-over-year. The focus must shift to retaining users. The focus must shift to retaining users. Rich audience insights will help TV app marketers focus on targeted messaging to start the long game of audience retention and loyalty.

The Streaming Index: Retention Rules

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Rule of 40: the CTV Imperative

As streaming becomes viewers’ default viewing preference, the success of a national TV advertising campaign depends on appropriate CTV ad spend. Samsung Ads analyzed national advertising campaigns to understand the effect of new TV viewing patterns on audience reach. In this report, learn how brands can improve their reach across the entirety of the national adult 18-49 audience without spending another dollar on media.

Rule of 40: the CTV Imperative

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Gamers in the Age of Streaming

As the overall TV landscape continues to move to a streaming environment, gamers are leading the charge and not looking back. Samsung Ads’ newest whitepaper, Gamers in the Age of Streaming, leverages Samsung’s ACR viewership data - the largest single source of data in the industry, to examine gamer behaviors and trends and motivations during this new era of streaming.