Insights

An Insights-First Approach to Reaching and Measuring Audiences

Insights

An Insights-First Approach to Reaching and Measuring Audiences

Overview

Samsung Ads empowers advertisers, content providers, and brands to leverage deep insights to reach the right consumers.

Samsung Ads empowers advertisers, content providers, and brands to leverage deep insights to reach the right consumers.

The best media strategies are backed by numbers. With the largest proprietary dataset from over 30 million TVs powered by ACR, in the US alone, complemented by trusted 3rd party partners, we have the data.  Samsung Ads offers advertisers, content providers and brands real-time behavioral information that enhance their ability to reach consumers effectively and to create more relevant experiences.   

Our unique cross-platform approach helps you discover, reach and validate new audiences across Smart TV, mobile, 

apps, OTT, gaming consoles and other TV-connected devices.  This level of depth cannot be reached through linear TV alone.  

 

From consumer viewership preferences to contextual interests across devices, our results are richer than any other network. That is the strength of collaborating with a Team with such wide reach. We give you the ability to reach your target effectively and make educated executional decisions you can stand confidently behind.

  • Networks
  • Movie Studios
  • Streaming Services
  • Gaming
  • Sports
  • Auto
  • TelCo
  • Other

Audience

Gain a firm grasp on today's media audience based on preferences and patterns across Smart TV and connected devices.

Gain a firm grasp on today's media audience based on preferences and patterns across Smart TV and connected devices.

Samsung Proprietary Data
With the largest 1P dataset powered by Automatic Content Recognition, we bring innovation to advertising by understanding viewership preferences and usage.
Data Partnerships
By collaborating with trusted and reputable 3rd party data providers, we enrich audience profiles with consumer attitudes, contextual interests and conversion metrics.
Your Data Applied
Merging your numbers with Samsung’s proprietary data unlocks even more powerful insights about your customers’ media usage and helps measure outcomes against specific brand objectives.

Impact

Samsung Ads looks at measurement as a science, and we want to help you synthesize data into actionable insights that inform a more efficient media strategy.

Samsung Ads looks at measurement as a science, and we want to help you synthesize data into actionable insights that inform a more efficient media strategy.

Viewership
Leverage our proprietary ACR data to understand what, and how audiences consume media on Smart TVs. 
Cross-Platform Measurement
Integrate known and new viewer touchpoints across multiple channels, including linear TV and digital campaigns, to paint a holistic picture.
Attribution
Unlock the true value of your impact through real-world actions that generate revenue and can be validated against measurable return on advertising investment. 

Opportunity

Seize the chance to reach audiences when, where, and how they consume content without missing a beat on new lead generation.

Seize the chance to reach audiences when, where, and how they consume content without missing a beat on new lead generation.

Extend Your Reach
Reach audiences who have missed your messaging in other channels and more traditional media.
Engage More Effectively
Find new tactics to reach your existing customers organically in the flow of their Smart TV behavior. TV consumption, streaming, connected devices and gaming are all measured. 
Grow Your Audience
Tap into audiences you may never have expected with total household video consumption insights and proactive analysis.