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    Samsung Ads Featured in AdExchanger

    Samsung Ads Featured in AdExchanger

    Want Samsung Smart TV Data to Inform Your Campaign? Then Go To Samsung Ads.
    Want Samsung Smart TV Data to Inform Your Campaign? Then Go To Samsung Ads.
    SEE ARTICLE

    Samsung Ads Featured in AdExchanger

    Samsung Ads Featured in AdExchanger

    Want Samsung Smart TV Data to Inform Your Campaign? Then Go To Samsung Ads.
    Want Samsung Smart TV Data to Inform Your Campaign? Then Go To Samsung Ads.
    SEE ARTICLE
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    Samsung Smart TVs Growth in Numbers

    Samsung Smart TVs Growth in Numbers

    Leading with more than 40% market share, Samsung continues to see tremendous growth of activated Smart TVs.
    Leading with more than 40% market share, Samsung continues to see tremendous growth of activated Smart TVs.
    Learn More

    Samsung Smart TVs Growth in Numbers

    Samsung Smart TVs Growth in Numbers

    Leading with more than 40% market share, Samsung continues to see tremendous growth of activated Smart TVs.
    Leading with more than 40% market share, Samsung continues to see tremendous growth of activated Smart TVs.
    Learn More
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    Redefining advertising in the Advanced TV Landscape

    Redefining advertising in the Advanced TV Landscape

    Redefining advertising in the Advanced TV Landscape

    Redefining advertising in the Advanced TV Landscape

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    Tom Fochetta discusses innovation in Advertising

    Tom Fochetta discusses innovation in Advertising

    VP of Sales Tom Fochetta explains how Samsung Ads helps offer marketers simplicity while addressing fragmentation with advanced marketing solutions.
    VP of Sales Tom Fochetta explains how Samsung Ads helps offer marketers simplicity while addressing fragmentation with advanced marketing solutions.
    See Article

    Tom Fochetta discusses innovation in Advertising

    Tom Fochetta discusses innovation in Advertising

    VP of Sales Tom Fochetta explains how Samsung Ads helps offer marketers simplicity while addressing fragmentation with advanced marketing solutions.
    VP of Sales Tom Fochetta explains how Samsung Ads helps offer marketers simplicity while addressing fragmentation with advanced marketing solutions.
    See Article
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    Dorothy Ann Advincula wins IAB Award

    Dorothy Ann Advincula wins IAB Award

    Samsung Ads' Head of Research & Insights earns the Interactive Advertising Bureau's Data Center of Excellence inaugural Rising Star Award.
    Samsung Ads' Head of Research & Insights earns the Interactive Advertising Bureau's Data Center of Excellence inaugural Rising Star Award.
    See Article

    Dorothy Ann Advincula wins IAB Award

    Dorothy Ann Advincula wins IAB Award

    Samsung Ads' Head of Research & Insights earns the Interactive Advertising Bureau's Data Center of Excellence inaugural Rising Star Award.
    Samsung Ads' Head of Research & Insights earns the Interactive Advertising Bureau's Data Center of Excellence inaugural Rising Star Award.
    See Article

Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TV, mobile and desktop. 

Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TV, mobile and desktop. 

Why Samsung Ads

 

Unparalleled reach 

With the largest proprietary dataset powered by Automatic Content Recognition (ACR) combined with third-party data from trusted partners, we offer advertisers viewing behavior insights and a reach of 200M+ devices globally. 

Deeper insights

Our breadth of data—from consumer viewership preferences to contextual interests—helps inform deeper and richer insights, allowing marketers to reach consumers more effectively. 

True accuracy

We leverage Samsung proprietary data across millions of contextual consumer touchpoints. Exercising true accuracy, we observe real-time data at a 1 to 1 match, never modeled.

Unparalleled reach 

With the largest proprietary dataset powered by Automatic Content Recognition (ACR) combined with third-party data from trusted partners, we offer advertisers viewing behavior insights and a reach of 200M+ devices globally. 

Deeper insights

Our breadth of data—from consumer viewership preferences to contextual interests—helps inform deeper and richer insights, allowing marketers to reach consumers more effectively. 

True accuracy

We leverage Samsung proprietary data across millions of contextual consumer touchpoints. Exercising true accuracy, we observe real-time data at a 1 to 1 match, never modeled.

What we do 

 

Reach your audience through meaningful experiences

Reach your audience through meaningful experiences

Today's fragmented viewing landscape is a challenge for many advertisers. Anchored in TV insights, Samsung Ads delivers a connected audience and enables marketers to convey meaningful experiences across Smart TV, mobile and desktop.

Reach your audience through meaningful experiences

Reach your audience through meaningful experiences

Today's fragmented viewing landscape is a challenge for many advertisers. Anchored in TV insights, Samsung Ads delivers a connected audience and enables marketers to convey meaningful experiences across Smart TV, mobile and desktop.

Today's fragmented viewing landscape is a challenge for many advertisers. Anchored in TV insights, Samsung Ads delivers a connected audience and enables marketers to convey meaningful experiences across Smart TV, mobile and desktop.

Reach with precision 

By understanding your consumer through the lens of interest and intent, Samsung Ads empowers you to reach a more qualified and engaged audience.

By understanding your consumer through the lens of interest and intent, Samsung Ads empowers you to reach a more qualified and engaged audience.

Samsung proprietary data
With the largest proprietary dataset powered by Automatic Content Recognition, Samsung Ads brings innovation to advertising by observing viewership preferences and Smart TV usage.
Samsung proprietary data
With the largest proprietary dataset powered by Automatic Content Recognition, Samsung Ads brings innovation to advertising by observing viewership preferences and Smart TV usage.
Third-party data partnerships

Samsung Ads only partners with trusted and leading third-party data providers. Through these partnerships, we enrich audience profiles with consumer attitudes, contextual interests and brand conversions.

 

Third-party data partnerships
Samsung Ads only partners with trusted and leading third-party data providers. Through these partnerships, we enrich audience profiles with consumer attitudes, contextual interests and brand conversions.
Data that’s evergrowing
With the rise of connected devices in the home and further discovery of unique viewing behaviors, Samsung Ads provides marketers with insights of the total Samsung audience. 
Data that’s evergrowing
With the rise of connected devices in the home and further discovery of unique viewing behaviors, Samsung Ads provides marketers with insights of the total Samsung audience.

Curating meaningful experiences

From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we enable you to maximize brand engagement to drive meaningful results.  

From native placements on millions of Samsung Smart TVs to seamless activation across surrounding devices, we enable you to maximize brand engagement to drive meaningful results.  

Within the native TV experience
Integrate your brand message within the native Smart TV experience.  From video capabilities to tune-in notifications, help consumers discover relevant content and brands.
Within the native TV experience
Integrate your brand message within the native Smart TV experience.  From video capabilities to tune-in notifications, help consumers discover relevant content and brands.
Seamless activation 
Amplify your brand’s messaging and fully surround the Samsung audience. Reach viewers that have seen your TV ads, and even viewers that missed them. 
Seamless activation 
Amplify your brand’s messaging and fully surround the Samsung audience. Reach viewers that have seen your TV ads, and even viewers that missed them. 

Our approach to measurement 

At Samsung Ads, we approach measurement as a science. Using four measurement pillars, we deliver cross-platform performance as actionable insights to inform a more efficient media strategy.

At Samsung Ads, we approach measurement as a science. Using four measurement pillars, we deliver cross-platform performance as actionable insights to inform a more efficient media strategy.

Viewership 
We leverage our proprietary ACR data to understand what consumers watch on Smart TVs. 
Exposure
We discover consumer touchpoints across multiple media channels, not just digital. 
Cross-media 
Through our cross-platform solutions, we understand the continuity and extension of your message across channels.
Audience
We offer a complete understanding of today's media audience, including who they are, what they watch and what devices they use.
Viewership 
We leverage our proprietary ACR data to understand what consumers watch on Smart TVs. 
Exposure
We discover consumer touchpoints across multiple media channels, not just digital. 
Cross-media 
Through our cross-platform solutions, we understand the continuity and extension of your message across channels.
Audience
We offer a complete understanding of today's media audience, including who they are, what they watch and what devices they use.

Success spotlights 

Improved program tune-in

More than doubled viewership (200% +lift) of a Summer 2017 premiere episode from a top broadcast network.

Maximized OTT app usage 

Facilitated 10x greater usage of a subscription video streaming app among those exposed to Samsung Ads native and cross-device experiences.

Drove conversion through brand site visits 

Improved visits to an automotive brand site by 4.4x, adding incremental reach and efficiency to TV and digital advertising.    

Improved program tune-in

More than doubled viewership (200% +lift) of a Summer 2017 premiere episode from a top broadcast network.

Maximized OTT app usage 

Facilitated 10x greater usage of a subscription video streaming app among those exposed to Samsung Ads native and cross-device experiences.

Drove conversion through brand site visits 

Improved visits to an automotive brand site by 4.4x, adding incremental reach and efficiency to TV and digital advertising.    

News and events

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Samsung Ads at C Space, CES 2018
Samsung Ads at C Space, CES 2018
Learn More
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Tom Fochetta discusses innovation in Advertising
Tom Fochetta discusses innovation in Advertising
See Article
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Dorothy Ann Advincula receives Rising Star Award
Dorothy Ann Advincula receives Rising Star Award
Learn More
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Samsung Ads sits on the IAB Digital Video Board
Samsung Ads sits on the IAB Digital Video Board
Learn More

Meet our leadership team

Tom Fochetta
Vice President of Sales, North America
Michael Scott
Regional Sales Director, East
Karl Meyer
Regional Sales Director, West
Cathy Oh
Head of Marketing & Client Solutions
Tom Fochetta
Vice President of Sales, North America
Michael Scott
Regional Sales Director, East
Karl Meyer
Regional Sales Director, West
Cathy Oh
Head of Marketing & Client Solutions
Joe Melaragno
Head of Agency Development
Steven Gold
Head of Operations
Alex Hole
Vice President of Sales, Europe
Nik Dewar
Sales Director, Europe 
Joe Melaragno
Head of Agency Development
Steven Gold
Head of Operations
Alex Hole
Vice President of Sales, Europe
Nik Dewar
Sales Director, Europe 
SHOW MORE

Office locations 

New York City, NY
123 West 18th Street, 7th Floor, New York, NY 10011
Mountain View, CA
665 Clyde Avenue, Mountain View, CA 94043
Playa Vista, CA
12130 Millennium Drive, Playa Vista, CA 90094
Montreal, Canada
460 Rue McGill, Suite 200, Montreal, QC H2Y 2H2
London, UK
1000 Hillswood Drive, Chertsey, Surrey, KT16 0RS

Connect with us 

Email 

Still have questions? 

Get In Touch

Social 

Connect with us on LinkedIn. 

Linkedin

Careers

Come work with us. 

Explore Samsung Careers

Email 

Still have questions? 

Get In Touch

Social 

Connect with us on LinkedIn. 

Linkedin

Careers

Come work with us. 

Explore Samsung Careers
Our Commitment: At Samsung Electronics, we put our priority on protecting your personal information. Acknowledging the importance of your personal information, we strive to secure and carefully process the information you share with us. We value your trust. We hence provide notice regarding how we collect, use and share your information. Where required by applicable law, we seek your permission to collect, use and share your information. We at Samsung Electronics help safeguard your data through technical data security and internal management procedures as well as physical data protection measures. Particularly, we’ve developed Samsung Knox, a strong proprietary encryption technology. We’ve applied it across a number of systems and products in an effort to differentiate ourselves from other companies. We strive to offer inspiring and fascinating digital experiences. In order to do so, your trust is paramount and thus, we take measures to protect your personal information. Thank you for your continued interest and support.

© 2017 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd. All products, logos and brand names are trademarks or registered trademarks of their respective companies. Screen images simulated.